Mike Varallo Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

I lead external partnerships for Linkedin's Out@In ERG in North America. Out@In is LinkedIn’s LGBTQ Employee Resource Group which engages, empowers, and elevates the LGBTQ+ and ally community at LinkedIn.

Sunnyvale, Ca, Us

Build and manage strategic platform partnerships to drive critical business objectives including revenue growth, product adoption, and customer value/success. My role involves managing a portfolio of Content & Creative Partners and developing go-to-market plans and enablement for sales leaders across enterprise, mid-market, and small business clients. I sit within product and business development, while working cross-functionally with stakeholders across sales, marketing, adtech, and executive leadership.Partner Management - Manage a portfolio of channel content and creative partners across all stages of partnership lifecycle, from onboarding new partners and functionality, to fostering partner innovation for mutual growth.Growth & Revenue - Develop partner and product strategies to address advertiser opportunities, industry trends and market demands, while also supporting core objective of enhancing partner-driven revenue.Sales Strategy & Enablement - Launch comprehensive plans across sales enablement, go-to-market, and communication to meet the needs of customers across enterprise, mid-market, and small business segments.Partner Integration & Collaboration - Integrate partner offerings into LinkedIn ecosystem in collaboration with cross-functional teams and executive stakeholders (product, business development, communications, marketing, finance, and operations). Sampling of managed partners include VidMob, QuickFrame, Whalar and WIRED, among others.

New York, New York, Us

Digital and content strategy for brand and product across Citi's consumer and enterprise businesses. Launch of award-winning consumer and enterprise content hub, Life and Money by Citi. Manage site, production, content and paid media distribution.Content Strategy - manage content production cycle to create engaging and compelling content that aligns with business initiatives across product and brand. Paid Media & Social - manage paid media planning and social distribution to drive engagement, traffic and acquisitions. Includes syndication, social media, internal comms, email.Measurment - Implement measurement and analytics framework for digital channels and content including performance dashboard and monthly reporting to show impact and ROI. Accolades: Webby, Shorty, Muse, FCS

New York, New York, Us

Develop a comprehensive digital strategy that spans web, social media, email, paid media, and content programs. Led website relaunch to better present company offerings and improve user experience, crafted a content marketing program to support business goals, and managed a social media strategy to maintain a consistent brand voice. Additionally, directed digital marketing campaigns, collaborated with designers for creative content, and utilized analytics to measure and optimize our marketing efforts, focusing on key performance indicators.

New York, Ny, Us

Social Media:• Develop global social media strategies in collaboration with new and existing digital channels across corporate, vertical, and media businesses.• Lead global community engagement to build and grow community to create brand awareness, drive web traffic, and garnering leads/sales.• Act as a thought partner to advocate for social media throughout company (brand, analyst, sales, and general employees)• Utilize analytics tools to track and evaluate performance of all initiatives and continually find ways to improve on metrics through testing and new initiatives• Manage global event participation including promotion, content curation, engagement, and vendor management for high-profile events. Content:• Develop content marketing strategy for social and digital channels and implement alongside creative production team across vertical and media businesses.• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.• Ensure all content is on-brand, consistent (style, quality, voice) and optimized for user experience and search across online, social media, email, mobile, video, and print. • Develop functional content calendars with business lead, while educating on best implementation practices. • Optimize content distribution through cross-business promotion, syndication, and paid media opportunities. Social Networks include: Facebook, Twitter, LinkedIn, YouTube, Instagram, Vine, and blogs.Cross promotional efforts with Bloomberg Media groups (Television, News, Mobile, Radio, Magazine), Verticals (Government, Law, and Energy), and Corporate (Bloomberg).

New York, Ny, Us

• Social Media Marketing: develop strategy and presence on all social networks including postings, content development, brand management, and seeding content as needed. [Social Networks include: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and blogs]• Online Promotions: create and implement online promotions and sweepstakes on various platforms to sample product and create viral sharing through applications like Wildfire• Email Marketing: plan and implement email marketing strategy to increase brand awareness, drive sales, and develop customer retention.• Blogger Outreach: manage blogger & editorial outreach to build active brand ambassador network • Website Redesign: manage site redesign to increase e-commerce conversions and site usability• Event Production & Support: produce events in effort to promote product at various high-end venues and events through NYC and Miami.

Us

• Marketing Campaigns: brainstorm, develop, and analyze national campaigns and creatives • Banner Ads: brainstorm, create, and modify banner ads for internal and external site promotion; Pull weekly data on banner ads via DoubleClick, Google, Yahoo, MSN, etc.• Social Media Management: expand, revitalize, and moderate social media outlets (Facebook, Twitter) including increased fans and interaction levels.• Copy Writing: write copy for emails, creatives & ads, landing pages, and terms, conditions, & rules for promotional purposes and onsite publishing• Website Traffic Analytics: run daily, weekly, and monthly analytics on site traffic marketing data via Omniture to measure department results and measure against relevant goals • Mobile Apps: promote, analyze, and monitor mobile app for iPhone, Blackberry, and Android• Focus Groups: organize, develop, and oversee physician focus groups in 4 U.S. Cities

Us

New York, Ny, Us

Mba, Marketing

Ba, Business Administration, Marketing, Finance

High School Diploma