Michael Pereira Email & Phone Number

Toronto, On, Ca

• Spotlight key initiatives to advance organizational goals, primarily in the institutional and non-profit space, with dynamic candid & posed photographs of high-profile events & individuals• Published by the Toronto Star & CBC

• Boosted year-over-year social media engagement by 240%, follower growth by 255%, and total impressions by 300% with shareable, accessible, and informative content• Designed and implemented a social media strategy around the April 8 solar eclipse and produced multimedia content that earned 500,000+ impressions and 40,000+ engagements, including social videos with 100,000+ views• Led promotion of the Dunlap Institute's most-watched YouTube stream (60,000+ views) and documentary (16,000+ views), and best attended in-person events since the start of the pandemic (900+ attendees) through paid and organic social campaigns, partner activations, and email marketing• Developed press releases to secure positive media coverage for faculty in prominent outlets including Salon, Astronomy.com, and Space.com and coordinated media appearances on CTV News and CBC Radio

Toronto, Ca

• Championed accessibility & inclusivity while authoring a wide range of communications assets—including web stories, research summaries, reports, executive communications & videos—to amplify research, events & special projects on labour market issues & equity, diversity & inclusion in the workplace• Led development of bi-weekly newsletters to an audience of 18,000+ entrepreneurs & business owners, policymakers, service providers, academics & community members while recording engagement rates above industry average• Produced the Institute’s second most-downloaded report, the 2021 Impact Report, in a highly collaborative process in order to underline the value of its research & projects to government funders, partners, prospective clients & community members• Led analytics tracking using Google Analytics & Tag Manager for funder reports & to inform strategy• Designed communications plans for special projects, including a workshop series on procurement & diversifying the supply chain that amassed 500+ registrants• Managed the Diversity Institute & the Women Entrepreneurship Knowledge Hub websites on Adobe Experience Manager & WordPress• Oversaw internal support for communications initiatives from the Indigenous engagement team, the Women’s Entrepreneurship Hub & the Advanced Digital and Professional Training program• Trained 5 colleagues in accessible content creation, MailChimp, WordPress, Adobe Experience Manager & Google Analytics

Toronto, Ontario, Ca

• Built a tailored social media strategy for Dean Pamela Sugiman on Twitter, LinkedIn & Instagram to engage faculty, staff, students, community members• Developed multimedia digital content to highlight Faculty of Arts initiatives & student successes• Presented social media best practices to faculty members & students

Toronto, Ontario, Ca

• Promoted a province-wide public consultation tour & led event-day administration to drive participant engagement • Synthesized 100+ pieces of research on gentrification & the arts into publicly accessible summaries

• Worked closely alongside managing editor Dr. Jamin Pelkey to assess, copyedit & format submissions made to a special issue of The American Journal of Semiotics entitled, "Applied Brand Semiotics"

Toronto, Ontario, Ca

• Designed collaborative in-class activities based in theories of active learning & design thinking to promote higher levels of participation & understanding among 150+ undergraduate students

• Conducted & leveraged market research to support program & curriculum development• Designed & a survey of employers to identify key skills & competencies required of Sociology graduates

Hove, England, Gb

• Planned & executed a multi-faceted promotional campaign for a global semiotics conference utilizing web, email marketing & social media• Photographed & live-Tweeted conference proceedings & produced videos of each presentation for on-demand viewing

Toronto, On, Ca

• Led four undergraduate interns in digital content creation including photography, social media content production & writing for the web to highlight the Centre's research & outreach initiatives• Wrote detailed research reports, annotated bibliographies & provided assistance with grant applications & project pitches

Toronto, Ontario, Ca

• Created & curated social content for a targeted audience of academics & higher education professionals for Faculty of Arts Dean Jean-Paul Boudreau

Master’S Degree

Bachelor’S Degree, English