Conducted four in-depth analyses of the South Asian market, including population, economic, and social preferences, and identified market characteristics and differences between countries for Lazada’s e-commerce platform, resulting in a 10% increase in website visits.Conducted three different analyses of competitors, including SWOT analysis, BCG matrix, and development strategies for Lazada’s logistics operations, product, and cultural background, which increased the platform’s overall transaction rate

Analyzed the strengths and weaknesses of Roborock’s robotic vacuum by identifying the product’s pain points and competitors’ products and reviewed the top 50 advertisement videos in the vacuum’s market through key advertising words, viewership, and like rate.Filmed and wrote the script for three advertising videos according to my previous analysis, resulting in a 7% increase in the transaction rate in the live selling on TikTok.

Managed the arrangement of year-end meeting’s program and speeches by curating the visual design and by composing speeches for year-end meeting hosts.Helped delivering messages from managers to all coworkers, including contract signatures and the organization of documents.