Matthew Dufour Email & Phone Number

New York, NY, US

Santa Monica, California, US

Seattle, WA, US

Consult leading CPG companies on how to maximize their revenue and returns on and off Amazon

Paris, Issy-les-Moulineaux, FR

Team lead responsible for creating disruptive portfolio growth at Walmart, Costco, Sam's Club, and BJ's.- Lead team in driving growth through the creation of actionable insights for Walmart and Club channel customer representing over half of Nestle Waters USA business- Created and deployed optimized annual go-to-market process process acoss all customer.

Amsterdam, Noord-Holland, NL

• Manage team of Marketers who develop and implement strategies for Philips Oral Health Care products in the US including Philips Sonicare, Philips Zoom, and Philips BreathRx
• Lead strategy and activation for the Dental Professional channel in the US with a specific focus on: - ­Driving most often recommended status for Sonicare among Dental Professionals in order to support and drive sales.
• Oversee internal business cases for new products and initiatives to ensure viability and manage internal stakeholders to support and enable prioritized projects

Amsterdam, Noord-Holland, NL

• Brought on to Shave team to serve as a stabilizing influence to refocus and define priorities while the team went through a transition of leadership
• Defined go to market strategy for shaving products through online and offline retail partners in the US
• Partnered with Sales, Sales Planning, Shopper Marketing, and Customer Account teams on driving product sell-out through effective advertising and promotional strategy development
• Collaborated with cross functional team of Sales, Demand Planning, Logistics, Customer Operations, and Customer Account teams to ensure product deliveries were on time and in full
• Defined and executed new go to market plan for new core range of shavers
• Conducted consumer research in the form of focus groups, combining findings with custom and syndicated data into a clear and concise consumer profile

Amsterdam, Noord-Holland, NL

• Managed portfolio of grooming products for Philips Norelco
• Defined go to market strategy for product portfolio through retail partners including Amazon, Walmart, Target, Best Buy, and Costco among others
• Introduced offline A/B testing to a core range of grooming products at Walmart and Target by leveraging specific geographic distribution, regional shopper marketing, and syndicated sales data; conclusions from testing.
• Transitioned product data from multiple incongruous sources to a single digital platform resulting in increased data availability to the Sales team and a greater level of accuracy in implementation
• Launched multiple products to success both offline and online including developing internal best practices for launches at Amazon

Bridgeport, CT, US

• Managed portfolio of professional cleaning products with combined revenue of $35mm and marketing budget of $800k
• Grew monthly revenue by over 35% and exceeded double-digit annual growth objectives without increase to SG&A
• Led product strategy and brand for Professional channel in western hemisphere
• Developed and executed North American Marketing plan for new indoor window cleaning tool which led to the fastest revenue growth in company history, over $1mm in annual revenue in the first year
• Optimized monthly revenue assessment which lead to over 21% improvement in forecast accuracy
• Created actionable insights and plans from the consolidation of customer insights, sales data, and syndicated data

Amsterdam, Noord-Holland, NL

• Managed national region of key accounts with revenue of $12mm
• Managed a team of Sales Managers calling on customers of key strategic importance
• Successfully worked with key customer to introduce new products and drive incremental revenue resulting in higher year-over-year growth than any other Sales team within the channel

Amsterdam, Noord-Holland, NL

• Managed with direct revenue of $60mm and indirect revenue of $250mm with marketing budget of $8mm
• Managed Philips Sonicare brand and strategy in the North American, Professional channel maintaining or improving all key metrics while reducing marketing spend by 25% over 3 years
• Developed strategy and annual operation plan which out performed all other brands within the channel o Collaborated with McKinsey consultants to create a comprehensive Consume Decision Journey o Lead annual efforts for.
• Developed and implanted compensation strategies for the Sales team to enable the achievement of strategic objectives
• Introduced the use of iPads and developed and maintained innovative iOS applications to enable the Sales team to better communicate and further engage with customers: o Interactive Selling Tool – Dynamic tool for.
• Led cross-functional team to evaluate and reconstruct all aspects of training for the North American, Professional Sales organization

Burlington, Massachusetts, US

• Collaborated with a cross-functional team to provide advisory services to financial institutions regarding potential and confirmed cases of identity theft
• Managed client interaction with consumer fraud reporting database on behalf of the Identity Theft Assistance Corporation, a subsidiary of the Financial Services Roundtable
• Created original database reports, analyzed various product metrics, and presented findings on an ongoing basis to senior security teams of leading financial institutions
• Identified customer trends by administering web-based surveys to compile customer data, presented actionable findings to local leadership team and board of directors
• Optimized the client experience by soliciting feedback and implementing changes to the client reporting database
• Developed expertise in database best practices and implemented client training on database interaction

North Haven, CT, US

• Conducted product specific segment analysis based on technical findings, original customer and expert interviews and secondary research
• Established company’s first segmentation analysis of customer base, fundamentally transforming the process by which new clients were acquired and current clients were managed
• Constructed pricing models and product offerings for each fiscal year in collaboration with product development group and sales associates
• Coordinated team comprised of product managers and sales associates to determine customer preferences and better track market trends
• Led sales training initiative focused on training over 60 sales associates on brand strategies and functional aspects of products
• Developed, administered and analyzed customized customer surveys through web-based survey applications and direct customer interviews

University Park, PA, US

• Worked with team to create promotional strategy to increase enrollment in the Environmental Studies Minor
• Created promotional videos in two formats for use in presentations to perspective students by professors within the minor

Bs, Marketing

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Certificate, Digital Media Management