Marketing Supervisor - Partner Network & Direct Sales
St Paul, Mn, Us
As a Marketing Supervisor, I led business unit marketing operations by developing & executing marketing strategy, deploying digital marketing campaigns across product portfolios & channels, executing field marketing and partner co-operative marketing, & running sales programs & incentives. Lead marketing campaign execution, technology strategy, pipeline forecasting, analysis, KPI reporting, & sales enablement development to accelerate business development opportunities that capture profitable market share and accelerate revenue growth. Partner with cross-functional Product Management, Marketing, and Sales Leadership teams to develop, plan, & execute sales & marketing strategy across $250 million dollar business with direct sales & indirect partner ecosystem teams.Support execution of Partner Market Development Funds (MDF) programs across US sales region, in coordination with key partner distribution channels. Manage multi-million dollar MDF budget across 50 top strategic partners and meet with key partner executives to drive brand share, sales growth, and end user demand. Manage partner pipelines, marketing growth metrics, and ROI on invested marketing funds. Develop and execute direct to customer (B2B2B) marketing campaigns that generate new business opportunities for direct sales & partner network through digital and in-person events. Collaborate with multiple cross-functional internal teams to identify priority division marketing campaigns and drive awareness, adoption, and activation by channel partners to amplify marketing reach into the marketplace and enhance customer demand generation.Manage the 3M Preferred Channel Partner Merchandising Program including growth rebate program to build partner loyalty, gain shelf space, and promote brand positioning with partner’s prospects, while accelerating growth with 3M.
