Mike Simmons Email & Phone Number

Fairlawn, Ohio, Us

Manage a team of (3) direct reports responsible for the marketing efforts for OEC’s line of SaaS solutions for the vehicle collision market. Responsible for web, e-mail, social, print and event marketing campaigns in support of OEC software offerings for collision shops, dealers and parts suppliers. Developing brand strategy for the integration of numerous acquisitions under the OEC brand umbrella.

Shatin, Nt, Hk

Managed a global line of electric solenoids used in laboratory equipment, material handling, locking systems, high-speed sortation systems and aircraft. Managed the 5 year portfolio strategy including pricing, segmentation, cost reduction, marketing and new product development (NPI).

Jessup, Maryland, Us

Led the Product Management function for a global line of closed-circuit cooling towers and adiabatic coolers used in HVAC, refrigeration and industrial applications. Responsible for driving the global 5-year product development roadmap as well as management of current product performance (pricing, cost, volume, product marketing etc.)

Gaydon, Warwick, Gb

Managed Aston Martin's Central U.S. dealers. Improved sales performance 44% YOY in 2017.

Yokohama, Kanagawa, Jp

Managed a team of Dealer Operations Managers (DOM's) & Fixed Operations Managers (FOM's) to achieve Infiniti new vehicle wholesale, retail, parts, accessories and CSI objectives in the state of Florida. Assessed current effectiveness of Tier II & Tier III marketing and advertising plans, facilitated market representation changes and introduce new products & programs to the dealer body.

Austin, Tx, Us

Working with our engineering & manufacturing resources in Austin, Rio & Malmo; developed & launched the Helix global fuel dispenser family. The largest single development project in Wayne's history and the first time a global dispenser was created that could meet the requirements of Europe, North America, and Latin America using common design & manufacturing methods. Managed a team of 9 direct reports.

Mayfield Heights, Ohio, Us

Managed the product portfolio for the Hyster and Yale forklift brands including new product strategy development, pricing, cost, margin performance, competitive analysis and market research. Led a team of (6) Product Marketing professionals responsible for a total product offering of 192 models with combined annual sales of $1.0B+. Responsible for developing and implementing NMHG’s entire product strategy for the North American and Latin American markets with combined market share of 23%. Key Accomplishments:Improved market share in the Class IV forklift line 22% while simultaneously improving average margins. Reversed a multi-year decline in market share in Class V products while improving margins.Reduced department operating budget by 30% while maintaining product launch cadence.

Dearborn, Michigan, Us

Developed the future product plans for many of Ford's leading product lines including:Explorer, Sport Trac, Ranger and Econoline - (2005 to 2007)F-150 - (2004 to 2005)Expedition & Excursion (2002 to 2003)Led a team of Product Managers and Pricing Managers in developing the future product requirements for Ford's Truck and SUV portfolio. Often these vehicle programs involved investments over $1.0B, 3-5 year development timelines, and the creation of detailed market research, brand strategy and price positioning plans. Developed the brand strategy, pricing and option content for the innovative 2009 F-150, winner of Motor Trend's 2009 Truck of the Year. Truck enhancements included freshened styling inside & out, an extended crew cab for improved occupant comfort, innovations like Flexgate and the Sync vehicle communications system.

Dearborn, Michigan, Us

Worked with Ford and Lincoln-Mercury dealers nationally to introduce small service-only facilities that specialized in maintenance and light repair work and were designed to combat the loss of Ford customers to aftermarket service facilities. Key Accomplishments:Opened 7 new facilities in 2001 (a company record) and utilized available resources to achieve the highest portfolio profitability since the program’s inception in 1992.

Dearborn, Michigan, Us

Led the regional marketing efforts in Colorado, Utah, Nevada, Arizona, Idaho and New Mexico.Developed and executed integrated retail promotions that leveraged multiple elements of marketing communications, incentives and alliance partnerships to drive sales.Managed the agency relationship to develop innovative print, radio and TV advertising campaigns as well as event marketing to best showcase the portfolio of Lincoln Mercury products.Developed vehicle packages and incentives to capitalize on regional trends.Created original dealer contests designed to stimulate sales activity on focus vehicle lines.Managed a $4.0M regional marketing budget as well as $9.0M in ad group advertising funds.

Dearborn, Michigan, Us

Developed rapid spec vehicle configurations that maximized residuals, and provided attractive, advertiseable lease payments. Working with agency partners, developed effective RCL advertising and direct mail campaigns to promote leasing as an attractive alternative to traditional financing.