Meredith Yahne Email & Phone Number

Atlanta, Georgia, United States

Smyrna, Ga

Assisting clients in building their brand identity through customer relations, strong partnerships and creating brand awareness through varying channels.

United States

Heading up TOY LIFE’s marketing efforts across multiple sales channels and platforms. Overseeing rebrand initiative as we look to expand sales beyond Amazon to retail stores.

Larkspur, California, United States

Partner with Principal, Julie Johnson in monitoring projects, expenses and overall company performance in order to assure client satisfaction throughout the design and build process.

Cheshire, England, United Kingdom

Expand brand awareness and increase sales of Zelite Infinity products via Amazon US, Amazon International sites, as well as our new Zelite.com which allows customers to purchase direct. Oversee Influencer Marketing Partnerships, all social channels, email marketing efforts and new product launches.

Greater Atlanta Area

Oversaw all marketing efforts for both Stoddard’s Midtown Atlanta and Douglasville locations. Efforts included website redesign, collateral, social media, PR, media creative, developing marketing partnerships with the ACVB, Chamber of Commerce, Midtown Alliance, and more. Responsible for overseeing all event inquiries, quotes and execution at the range – spanning from team building events of 15 people to buyout events of up to 350 people.

Atlanta, Ga

- Led New Business initiatives for the United States - Generated over $3.5 million in New Business in 10 months- Major Account wins: Frontier Airlines, Dacor, Snuggle (Unilever) and Exclusive Resorts- Facilitated communication with potential clients (RFIs, RFPs and presentations)- Selected and led a team of internal resources best suited to develop and pitch new business to a prospective client (Creative, Advertising, Search Specialists, Account Team, etc.) - Responsible for marketing Nurun to U.S. consultants in the interactive field - Consulted on New Business projects in Canada, Europe and Asia- Managed the transition of new clients to Account Services to ensure a flawless experience

Atlanta, Ga

- Led client services team in creating and executing custom solutions for advertisers’ to drive over $30 million in incremental revenue- Established successful partnerships with several Fortune 500 companies including, The Home Depot, Scotts, Microsoft, Johnson & Johnson, Subaru, LL Bean, Ford, West Marine & Jeep - First to introduce TWC guidelines for advertiser product placement and custom vignettes; generated over $20 million in incremental ad sales revenue- Developed strategic cross platform solutions for TWC, weather.com and mobile applications in conjunction with Ad Sales Marketing to increase value and demand - Partnered with weather.com and IT to explore and develop content partnerships with companies such as Microsoft, AOL and Yahoo- Served on a cross-functional team to optimize spend levels and CPM rates needed to drive company bottom line- Managed a $2 million annual expense budget- Developed all on air ad products and integrated sponsorships- Collaborated with SVP of Programming to determine the best strategy for program development in order to enhance viewer experience and drive revenue - Partnered with Programming, Marketing and Research to position TWC products to target accounts using syndicated research tools such as MRI, ASI and Simmons

Charlotte, Nc

- Account Manager of NASCAR sponsorships for Food Lion, General Mills and Perdue Farms - Executed consumer retail and trade to over 1100 retail stores; developed and marketed associate incentive programs to help assure program success in-store- Managed on-site events including, hospitality, garage/pit tours, driver appearances and winner circle activities as well as special events such as the Food Lion Speed Street and Race Festivals across the Southeast- Partnered in promotional development for NAPA, NASCAR, Kmart and Cartoon Network