Thea Pagel Email & Phone Number

With over 20 years of experience in the marketing and hospitality industry, Thea Pagel brings a unique perspective to event marketing and brand building. She had hands on experiencing developing brands while on the opening team of the House of Blues, as well as, insider experience while producing events for brand leaders such as Microsoft and MTV. Her expertise encompasses both brand development, brand management, strategy and execution. Her specialty is creativity and delivering on projects from concept through execution.

New York, New York

Led a team of 21 including 12 event professionals who conceptualized and executed over 900 events annually. Created and presented a plan to the executive Internal Review Board to replace the 14 year old legacy event management system. Worked closely and created strong alliances with both the operational and revenue generating departments to understand the full scope of stakeholders needs. Selected and implemented a software system that improved the workflow of complex events, provided detailed reporting and captured and tracked key business intelligence. Worked closely with IT to make sure the software connected to existing HR, Accounting and CRM software systems. Designed a new booking process for the Opening and Closing Bell to better align with the strategic objectives of the Exchange. Facilitated the weekly Executive Bell Calendar Meeting. Integrated strategic social media campaigns into the event marketing department. Integrated more bottom up communication, encouraged excellence and results from the team.

As Vice President of Joel, a highly regarded catering company, Thea Pagel elevated the level of pofessionalism, client services and marketing at the company. She built knowledgeable sales, marketing and production teams that offered creative menus and food service, detailed floorplans and precise timelines. Through her relationships and reputation she cultivated a loyal corporate cleintele list that includes: Fox Sports (who hosted their SuperBowl event with Joel), Boehrinher-Ingelheim, Allergan, Intergen and Jansen Pharmacueticals. While there her team flawlessly produced food service for up to 15,000 guests.

Thea Pagel was part of the opening team of the House of Blues New Orleans, the second venue and model for future venues within the company. House of Blues is an entertainment company whose venues celebrate the food, music and art of Southern Culture. She built the template for special events through out the company. She created menu packages, sales kits, and a sales and event production department. She was responsible for marketing the 350 seat restaurant and the 1,000 capacity venue. In 1990 she was instrumental in concepting, designing and marketing the expansion of the venue - the Parish, the private party space, as well as the exclusive, members only lounge and dining room, the Foundation. As Director of Sales and Marketing she was one of 4 on the Executive Committee who managed the 20 milllion dollar business. Client list included MTV, Microsoft, Computer Associates, Sun Microsystems, the NFL, Harley Davidson, Universal Pictures, Amgen Pharmaceuticals,

Thea Pagel was part of the opening team of the House of Blues New Orleans, the second venue and model for future venues within the company. House of Blues is an entertainment company whose venues celebrate the food, music and art of Southern Culture. She built the template for special events through out the company. She created menu packages, sales kits, and a sales and event production department. She was responsible for marketing the 350 seat restaurant and the 1,000 capacity venue.

B.A., English

Activities and Societies: Chi Omega

Education record