Mykalee Mcgowan Email & Phone Number

New York, United States

• Social Media Strategy, Creation, and Management: Devise annual content strategy and calendar that leverage tentpole events to drive year-round results; batch-create digital graphics, copy, and IG reels monthly. Manage and optimize BFF’s social media channels, resulting in a 65% increase in Twitter, LinkedIn, and Instagram followers.• Newsletter Creation and Management: Lead strategy implementation and oversee the content creation of four team members for quarterly newsletter distributed to internal staff, board, and committee members. Develop content for monthly newsletter distributed to donors, partners, and newsletter subscribers.• Photography and Video Production: Capture compelling visuals and human stories through photography and video content, amplifying brand awareness. Document events, conduct interviews, and produce engaging video content for YouTube, LinkedIn, Twitter, and Instagram. Edit and repurpose live content for diverse platforms, maximizing reach and impact.• Monitoring, Reporting, and Data Analysis: Monitor and report media and event coverage, social media performance, and campaign conversions for both evergreen and time sensitive content. Conduct biweekly research to identify hot topics and industry trends across investment, agriculture, and food sectors to inform communications strategy.• Website Management: Manage BFF website backend, implementing monthly updates and content additions to ensure accurate and timely information for users. Led the overhaul of the newsletter archive and careers webpages, enhancing user experience and accessibility to streamline content discovery and attract top talent.• Administration Communication: Proactively manage speaking engagement and media interview requests. Craft and deliver personalized digital and physical thank-you letters to donors every month.

California, United States

• Communications Strategy: Strategized and executed impactful FMC projects and campaigns, including the Anti-Racist Farmers Market Toolkit and the Advocacy Toolkit. Crafted compelling promotional materials and tailored messaging for partner organizations and market operators, amplifying awareness and adoption of these resources.• Blog Management: Led content strategy and development for FMC blog, driving engagement and brand recognition within the farmers market industry. Directed a team of contributing writers, conceptualized compelling content concepts, and edited blog posts.• Social Media Strategy, Creation & Management: Devised social media strategy and scheduled 3-5 social media posts per week across Instagram, Facebook, and LinkedIn, resulting in a 30% growth in followers. Proactively engaged with online communities by providing prompt, informative responses to inquiries and strategically sharing relevant resources to fuel engagement and bolster brand awareness. Tracked social media engagement and trending topics to inform communications strategy. • Newsletter and Listserv Management: Crafted biweekly newsletter, delivering essential events, news updates, and job opportunities to the national farmers market community. Increased subscription count by 20 percent. Proactively monitored the FMC Google listserv of over 4,000 subscribers, identifying and sharing valuable resources. • Website Management: Oversee the FMC website backend, ensuring seamless user experience and accurate information. Regularly updated and maintained key resources like the FMC resource library, events, career, and home webpages, driving engagement and attracting talent.

• Guest Instagram: Spearheaded FMC's annual Guest Instagram program, showcasing over 40 diverse farmers markets in the nation. Curated applications, selected participants, and facilitated monthly virtual meetings for market operators. Provided comprehensive program orientation, addressed inquiries, and nurtured a supportive network among participants. • Farm Direct Nutrition Incentive Guide Site: Strategized and executed the launch of the Farm Direct Nutrition Guide Site, overseeing communications, resource sharing, and event promotion within the Nutrition Incentive Hub community. Produced and narrated the site's introductory video, converted live webinars into accessible recordings, and developed interactive learning materials for a farmer market manager online course.• National Farmers Market Week: Analyzed campaign metrics and crafted a toolkit for partner orgs and farmers markets. Presented as an expert at the 2023 Intents: Farmers Market Conference, sharing tips to amplify NFMW messaging. Orchestrated communication strategy and campaign execution for NFMW contest with American Farmland Trust. Collaborated with Mother Earth News to create impactful content for NFMW, including an informative article and captivating short-form video series on Instagram, expanding audience reach.• Advocacy: Liaised with congress members and constituents during the 2024 Farm Bill drafting process, ensuring Farmers Market concerns were considered.

• Brand Strategy and Design: Partnered with small businesses to establish brand goals and visual identity rooted in market analysis, competitor insights, and industry trends, while developing thorough brand guidelines for consistent application across various channels.• Social Media Strategy and Content Creation: Developed and executed compelling social media strategies for multiple businesses, creating and scheduling brand-consistent content across various platforms to enhance brand visibility and attract customers, while continuously analyzing performance to refine tactics and maximize ROI.• Virtual Assistance: Proactively managed document creation, editing, and social media engagement, while addressing administrative needs, streamlining operations, and enhancing efficiency to prioritize the owner's core business activities.

Baltimore, Maryland Area

• Marketing and Design: Conceptualized and designed compelling marketing materials across web pages, direct mail ads, newsletters, promotional products, and social media, driving brand awareness and campaign success for initiatives such as National Minority Donor Week, Summers in the 7th Block Party, and Gospel Fest.• Storytelling and Content Creation: Effectively utilized diverse content formats, including video, blog posts, articles, and ads, to promote organ, eye, and tissue donation in the Maryland community, fostering empathy, driving action, and raising awareness of the critical need for donation.• Website Management: Maintained and optimized websites for The Living Legacy Foundation and Donate Life Maryland across Wix, Wordpress, and TYPO3, ensuring seamless user experience and functionality. Implemented SEO best practices and content updates to improve website traffic and engagement. Launched and managed the Living Legacy blog website, driving audience engagement through impactful content. Authored and edited compelling blog posts, while fostering a vibrant community by onboarding and managing several contributors throughout the year.• Newsletter Management: Designed an effective email marketing strategy for internal staff, featuring engaging monthly newsletters with industry updates, organizational highlights, and event information, resulting in an outstanding 72% open rate and fostering enhanced communication and company-wide engagement.• Photography and Video Production: Captured and edited high-quality photography and video of organizational events and projects, showcasing the impact of The Living Legacy Foundation and Donate Life Maryland.

Washington D.C. Metro Area

• Elevated client brand image by capturing high-quality product, promotional, and event photography.• Developed and executed targeted social media and advertising campaigns that increased brand awareness by 15%.• Designed print/multimedia graphics and marketing materials to support client campaigns.• Managed and grew MykieintheRaw, a lifestyle blog, through engaging content creation, strategic social media management, and website optimization. Increased website traffic by 70% through content creation strategies for MykieintheRaw.

• Successfully pitched and developed engaging article ideas, resulting in increased readership for the Lifestyle section.• Contributed over 20 high-performing evergreen articles to the website.• Conducted in-depth interviews with key figures, gathering insights for compelling feature stories.• Developed and executed a social media strategy utilizing Snapchat to cover a major event, reaching 10% increase in audience engagement.• Produced multimedia content, including visuals and videos, to enhance storytelling on the platform.

Washington D.C. Metro Area

• Curated and published weekly articles on DC's hottest current events, engaging local readers and keeping them informed about the cultural scene.• Wrote insightful reviews of cultural and entertainment events, capturing their essence through compelling photography.• Actively volunteered at sponsored events, assisting with logistics and audience engagement.

Washington D.C. Metro Area

• Developed and published engaging articles covering health, culture, and inspiring stories that resonate with Nubiism's audience of color. • Edited and proofread all content to ensure accuracy, clarity, and adherence to brand voice.• Created captivating visuals (photos, videos) to complement and enhance content, leveraging Adobe Creative Suite software for impactful storytelling.• Managed the social media presence by creating engaging content calendars, scheduling posts, and fostering community interaction.• Developed and executed public relations strategies to increase brand awareness and engagement, securing media placements and collaborating with influencers.

Washington D.C. Metro Area

• Streamlined content workflow by editing and scheduling weekly articles for publication in the WordPress CMS system, ensuring timely delivery and editorial quality.• Provided editorial guidance and direction to a team of 5 contributing writers, fostering consistent brand voice and high-quality content.• Developed and implemented a social media strategy across multiple platforms, resulting in increased audience engagement

Washington Dc-Baltimore Area

• Developed and published over 70 engaging articles, and enriched storytelling by creating photography and videography to accompany articles.• Built and maintained a website using the Blogger platform, ensuring a user-friendly experience for readers.• Developed and executed a comprehensive social media strategy across Facebook, Twitter, and Tumblr, utilizing engaging visuals (photography, videography) to promote content and increase audience engagement by 30%.• Successfully grew website traffic by over 27,000 views in 2 years through strategic content creation and audience engagement.

Washington, District Of Columbia, United States

• Identified and researched potential sponsors and contributing writers, aligning them with publication goals.• Successfully pitched and secured 4 story ideas per week, contributing to a consistent and engaging content flow.

New York, New York

• Developed and published SEO-optimized articles for Greatist, a health and wellness startup, driving organic traffic and audience growth.• Captured high-quality event and product photography to enhance visual storytelling and audience engagement for Greatist.• Spearheaded the launch of Greatist's Tumblr blog, establishing a new content channel and fostering community growth within the platform.

Bachelor Of Arts (B.A.), Print/Online Journalism

Minor: Photography

Master Of Science - Ms, Nutrition Sciences

Currently Pursuing: - Master of Science in Nutrition & Integrative Health | Concentration: Clinical Nutrition & Herbalism.

High School Diploma, General Studies