Mykela Isaacs Email & Phone Number

Beverly Hills, California, Us

New York, New York, Us

• Create, implement & optimize paid search and YouTube ads• Implemented bid strategies based on performance• Lead all client and engine rep calls for assigned brands• Develop testing road maps and created quarterly plans

Los Angeles, Ca, Us

Client-facing Analyst:- Managed & optimized SEM campaigns across Google & Bing- Owned daily pacing to ensure accounts spent efficiently without exceeding budget- Updated weekly reports, analyzed data & reviewed performance insights with clients- Created templates for team efficiency & standardization- Managed & optimized YouTube campaigns- Developed ad copy in line with brand goals to include tests - Updated ad copy for promos & site updates- Utilized SpectraOX to input invoices for prompt payments- Presented as part of a team for new business pitches- Pioneered an agency switch from Kenshoo to SA360 leading to time efficiencies & cost savingsClients:- P&G Brands (First Aid Beauty, Febreze, The Art of Shaving, NBD Clean, Corporate Initiatives)- Non-profits (Mercy Ships, Operation Smiles)- Metropolitan Water District- ProMedica

Philadelphia, Pa, Us

Client point of contact for all things search:- Strengthened skills I learned as an associate analyst- Served as an account lead across 10+ pharmaceutical brands - Was main point of contact for both internal & client questions- Planned, executed & optimized programmatic campaigns through The Trade Desk & LayerRX- Managed & optimized YouTube campaigns - Analyzed data & owned the weekly/monthly reporting process for client performance reports- Made data-based decisions to plan strategy for the year- Completed in-depth analyses of competitor ad, keyword, bids and landing page activitiesAwards:- Won 2020 SearchEngineLand Award for work on Xofluza (Best Overall SEM Initiative - Enterprise)- Was a finalist for the 2019 Microsoft Ad Awards (Growth Hacker of the Year)

Philadelphia, Pa, Us

Day-to-day account lead responsible for:- Management of assigned search/contextual/programmatic accounts including optimizations, reporting, and both internal & client status calls- Being point of contact for internal status calls- Executing ongoing performance analyses and implementing optimizations of campaigns to improve efficiency and to ensure ads are driving the most relevant/engaged traffic to the client site- Creating and implementing flighting plans to best optimize budget for the length of each campaign- Developing testing plans and performing tests with client approval to analyze impact of optimizations and ad messaging on back end site engagement and front end campaign efficiency- Creating keyword lists by performing keyword research and generating volume estimates for accounts with and without historical campaigns- Developing ad copy and creating extensions for each brand's needs- QAing and trafficking campaigns in Google AdWords and Microsoft Ads- Managing contextually targeted campaigns on various networks, including GDN, Swoop, and YieldBot- Running & optimizing programmatic campaigns on Admission/LayerRX- QAing data and writing insights for monthly reports- Creating and sharing templated pacing trackers and actualization charts to keep campaigns on budget- Onboarding new team members

Beverly Hills, California, Us

- Strategized with social media manager on ways to strengthen online presence - Coordinated and sold excess showroom items- Created show files and Flash reports for every event- Managed box office email to correspond with customers about any inquiries- Helped with executing contests & corresponded with winners- Updated check & safe logs daily for accounting to confirm

Master'S Degree, Digital Innovation In Marketing

Bachelor Of Arts (B.A.), Sociology

High School Diploma