Mylene Couture Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Consulting services in Marketing, training and coaching to help propel businesses and build high-performing team. Expertise in strategic planning, brand positioning, segmentation, product innovation, integrated marketing communication, project management and advertising.

St-Hubert

Responsible for a Marketing team charged with the profitable and sustainable development and management of a Canadian brand portfolio representing $1.8 billion.● Increased Natrel brand sales by 10%, while also improving its gross margin.● Reviewed Natrel brand experience; then created and implemented new positioning and brand platform to increase purchase intent through a relevant and differentiated brand.● Elaborated and implemented the new National brand campaign surpassing fixed… Show more Responsible for a Marketing team charged with the profitable and sustainable development and management of a Canadian brand portfolio representing $1.8 billion.● Increased Natrel brand sales by 10%, while also improving its gross margin.● Reviewed Natrel brand experience; then created and implemented new positioning and brand platform to increase purchase intent through a relevant and differentiated brand.● Elaborated and implemented the new National brand campaign surpassing fixed objectives on brand awareness, purchase intent and brand equity pillars.● Developed the strategic innovation plan linked with brand positioning to ensure brand growth and long-term vision. ● Managed and coached the Marketing team to improve their strategic and analytical aptitude as well as their Marketing vision. Show less

Reporting to the Co-Presidents, responsible for the creation and the management of the marketing department as well as the continual development of the probiotic Bio-K+ brand for the Canadian and the American markets.• Recommended and influenced the shareholders and the board members to implement a new growth strategy for the company.• Created and implemented new positioning for Bio-K+, resulting in an increase in purchase intention, brand perception as well as all the key brand equity… Show more Reporting to the Co-Presidents, responsible for the creation and the management of the marketing department as well as the continual development of the probiotic Bio-K+ brand for the Canadian and the American markets.• Recommended and influenced the shareholders and the board members to implement a new growth strategy for the company.• Created and implemented new positioning for Bio-K+, resulting in an increase in purchase intention, brand perception as well as all the key brand equity components.• Elaborated and launched the new National campaign and accelerated sales growth from +1% to +12%.• Implemented the web and social media strategy to create proximity with our consumers, • Optimised portfolio and developed new products such as Bio-Kidz, Bio-K+ vanilla and Bio-K+ monthly capsules resulting in a sales increase. Show less

Montreal, Canada Area

Reporting to VP Marketing, in charge of 11 person team for managing/developing Air Transat, Transat Holidays and Nolitours brands.• Developed and deployed major projects, supporting the firm’s return to profitability.• Created and implemented new positioning for three priority brands and met goal ofenhancing all key equity components of brands and gaining edge on direct competition.• Built and launched integrated national/international ad campaigns, significantly increasing… Show more Reporting to VP Marketing, in charge of 11 person team for managing/developing Air Transat, Transat Holidays and Nolitours brands.• Developed and deployed major projects, supporting the firm’s return to profitability.• Created and implemented new positioning for three priority brands and met goal ofenhancing all key equity components of brands and gaining edge on direct competition.• Built and launched integrated national/international ad campaigns, significantly increasing spontaneous awareness of Transat Holidays in our core Ontario market as well as consumer purchase consideration of the Transat Holiday brand.• Developed and deployed the viral “Transat Vacationer” marketing campaign. Awarded Campaign of the Year at 2011 Flèche d’Or Gala and Best Digital CommunicationCampaign of the Year 2012 at Ace Awards Communication Excellence.• Coached and developed Marketing staff skills to a more strategic management. Show less

Montreal, Canada Area

Primary role leading the development for 65% of division’s OTC portfolio and supervised/coached a marketing team. Established marketing plans, monitored the portfolio’s financial performance and participated in preparation of annual budgets.

Developed annual marketing plans, implementing vision and strategy for the Petit Danone, Activia and Silhouette brands.

Mexico City Area, Mexico

Brand Manager, Perfumes, Beauty and Personal Care• Developed/deployed Latin American Marketing programs.

Montreal, Canada Area

• Clients: Tourism New Brunswick, Vidéotron, BMW

Quebec City

• Clients: Bell and General Motors

Bachelor Of Business Administration (B.B.A.), Marketing

Marketing Concentration