I have a dynamic marketing journey at Reckitt, where I contribute my marketing skills to a vibrant Brand team. Dedicated to building meaningful brand experiences within Nutrition, Pain relief and Helth relief brands I bring a creative mindset and a knack for turning market trends into impactful actions.Key Achievements and Responsibilities:- Develop and execute comprehensive brand strategies to create a strong brand image with consumers and medical customers through effective… Show more I have a dynamic marketing journey at Reckitt, where I contribute my marketing skills to a vibrant Brand team. Dedicated to building meaningful brand experiences within Nutrition, Pain relief and Helth relief brands I bring a creative mindset and a knack for turning market trends into impactful actions.Key Achievements and Responsibilities:- Develop and execute comprehensive brand strategies to create a strong brand image with consumers and medical customers through effective communication, messaging, and a solid brand equity platform.- Manage financial requirements, including sales, P&L, pricing, and sales forecasting, in alignment with marketing plan objectives.- Monitor and analyze brand performance metrics to assess the effectiveness of brand initiatives while preparing and presenting regular reports on brand performance and strategy to senior management.- Collaborate closely with the channels team to execute marketing campaigns, promotional activities, public relations efforts, and social media strategies to enhance brand awareness.- Lead the maintenance and adoption of global brand guidelines to ensure a consistent and compelling brand presence across local markets. Show less

As an individual entrepreneur have been running my own business to provide full branding services and UIUX design. I worked with clients (senior management, entrepreneurs) as a contractor to gather and define requirements, establish goals and manage project milestones.Key achievements:- Created over 150 identity designs for 8 years to allow my clients to become the leaders in their niche.- Develop and implement a unique service for self-checking the quality/availability of… Show more As an individual entrepreneur have been running my own business to provide full branding services and UIUX design. I worked with clients (senior management, entrepreneurs) as a contractor to gather and define requirements, establish goals and manage project milestones.Key achievements:- Created over 150 identity designs for 8 years to allow my clients to become the leaders in their niche.- Develop and implement a unique service for self-checking the quality/availability of visual communications.- Helped to improve visual communications for small businesses as a top management mentor.- Experienced in all phases of the creating logo design and branding process.Key duties:- Developed layouts, prototypes and user interfaces for web and applications.- Supervising teams of graphic artists, marketers, developers, and salespersons.- Applied knowledge of production to prepare files for printing.- Collaborated with a technical team and other designers to complete projects.- Worked with design systems to develop and present prototypes for focusgroup evaluation.- Implemented End-to-end design of research solutions for market research,employee experience, product experience, and more. Show less

As the Chief Marketing Officer at M2M, my role was to lead marketing strategies and initiatives that would drive growth and brand recognition for our clients. With a strategic mindset and a passion for data-driven decision making, I developed and executed innovative marketing campaigns to increase customer loyalty.Key Achievements:- Positioned the company as a thought leader in the industry through strategic content marketing initiatives. I produced and promoted high-quality thought… Show more As the Chief Marketing Officer at M2M, my role was to lead marketing strategies and initiatives that would drive growth and brand recognition for our clients. With a strategic mindset and a passion for data-driven decision making, I developed and executed innovative marketing campaigns to increase customer loyalty.Key Achievements:- Positioned the company as a thought leader in the industry through strategic content marketing initiatives. I produced and promoted high-quality thought leadership content, which resulted in increased industry recognition, media coverage, and speaking opportunities.- Built and managed a high-performing marketing team, fostering a collaborative and innovative culture. I provided mentorship and professional development opportunities, which resulted in increased team productivity and individual growth.Key Duties:- Marketing Strategy Development: I formulated comprehensive marketing strategies that aligned with the company's goals and objectives. I developed effective positioning strategies and messaging frameworks.- Brand Management: I oversaw brand development and management activities to ensure brand consistency and recognition. I developed brand guidelines, tone of voice, and visual identity. I implemented brand messaging across various channels, including digital platforms, traditional advertising, and events.- Digital Marketing and Social Media Management: I managed digital marketing campaigns across multiple channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media.- Content Strategy and Creation: I led the development of engaging and high-quality content to attract and engage target audiences. Show less

By combining my deep understanding of user-centered design principles, strong collaboration skills, and passion for creating intuitive and delightful experiences, I have consistently delivered impactful design solutions that drive business growth and enhance user satisfaction.Key achievements:- Cross-Platform Consistency: Successfully implemented a unified design system layout across web, mobile, and desktop applications, ensuring a consistent and seamless user experience across… Show more By combining my deep understanding of user-centered design principles, strong collaboration skills, and passion for creating intuitive and delightful experiences, I have consistently delivered impactful design solutions that drive business growth and enhance user satisfaction.Key achievements:- Cross-Platform Consistency: Successfully implemented a unified design system layout across web, mobile, and desktop applications, ensuring a consistent and seamless user experience across platforms.- Mentorship and Leadership: Mentored and guided junior/middle designers, fostering their professional growth and encouraging a culture of collaboration and excellence within the design team.Key duties:- User Research and Analysis: Conducted extensive user research to understand target audience needs, pain points, and behaviors. Analyzed data to identify actionable insights and translate them into design recommendations.- Wireframing and Prototyping: Collaborated closely with cross-functional teams to gather feedback and iterate designs based on user testing results.- Visual Design and Branding: Created visually stunning and cohesive design systems that aligned with the brand identity and maintained consistency across multiple platforms.- Collaboration and Communication: Presented design concepts and rationale to the team and key stakeholders, effectively articulating design decisions and incorporating feedback.- Usability Testing and Iteration: Conducted usability tests to validate design decisions and iterate on the user experience. Show less

In this role, I planned, developed, and executed high-profile events, corporate events, and workshops for women in business development. I also created a full branding design with marketing and social media strategy. Key duties:-Supervised teams and budget management.-Prepared event proposals, drafted scenarios, created event -scripts and prepared briefing packages.-Implemented business strategy-Created visual content for social mediaKey… Show more In this role, I planned, developed, and executed high-profile events, corporate events, and workshops for women in business development. I also created a full branding design with marketing and social media strategy. Key duties:-Supervised teams and budget management.-Prepared event proposals, drafted scenarios, created event -scripts and prepared briefing packages.-Implemented business strategy-Created visual content for social mediaKey achievements:Gathered over 250 community members, of which about 30% started their own businesses and others became more confident in managing their businesses.Involved 20+ professionals in various fields (such as entrepreneurship, sports, psychology, fashion) who became mentors for members.Held 2 large-scale events for the whole day with 8 speakers and 100+ participants. Show less

As a founder, I have created full branding design and developed a launch strategy. In addition, I planned, developed, and supervised the work of the dance studio.Key duties:-Developed a blueprint and critical path for events to ensure appropriatetiming and execution of the goals.- Provided meetings to discuss assigned tasks and coordinated teams.- Hired and provided training dance instructors, created programs andscheduled dance classes and performances.-Oversaw… Show more As a founder, I have created full branding design and developed a launch strategy. In addition, I planned, developed, and supervised the work of the dance studio.Key duties:-Developed a blueprint and critical path for events to ensure appropriatetiming and execution of the goals.- Provided meetings to discuss assigned tasks and coordinated teams.- Hired and provided training dance instructors, created programs andscheduled dance classes and performances.-Oversaw and managed the budget for marketing companies.Achievements: Tango Del Sur was the first Argentine tango studio to collaborate with other studios in town to provide masterclasses and milongas. Show less

In this position, I developed complete branding design for a unique Ukrainian-made women's clothing brand, including a logo, printed promotional materials, website design, price tags and packaging. Key achievements:- Participation in 4 exhibitions of Ukrainian manufacturers, which increased brand awareness.- Partnership with city festivals that increased the number of customers.- Distribution in 5 shops in Ukraine and 1 in Canada