Myra Johnson Email & Phone Number

Houston, Texas Area

Myra knew one person when she moved to Houston in 2008. Since then, she has worked with some of the largest entities in town, including Lakewood Church, T-Mobile, the Mayor’s Office of Special Events, the University of Houston, and a collection of businesses from local to global.With experience in a wide variety of industries, she has a demonstrated record of success crafting inspirational messaging and launching strategic campaigns, events, programs and services while engaging the support of key stakeholders and ambassadors to bring them to life.For example, she teamed up former City Councilmen and civic leaders to ensure small businesses, non-profits, arts and culture groups benefitted from Super Bowl coming to Houston. She wanted Houstonians to have access to free celebratory events across the entire city not just downtown. After recruiting the support of the Mayor’s Office of Special Events, METRO and the Houston Super Bowl Host Committee, she on-boarded 4 management districts, 30 community leaders and personally fundraised over $60k in 2.5 months (over the Christmas holiday) to cover the cost of the project. Transportation partners like UBER & METRO were recruited and corporate backers like People’s Trust Bank & Shipley’s heeded the call. Her teams communications campaign closed strategic partnerships with 51 businesses, 25 non-profits and 6 media outlets. Within one month of the launch , in the midst of major city-wide competing marketing efforts, this community relations initiative obtained 3000 email subscriptions, 44,843 web page views, 120,000 impressions, 3113 social media followers and 13,823 website sessions with a 54% Click Through Rate on digital ads.

Midtown, East Downtown, Theater District, Museum District

Developed a community relations campaign and event series for the Houston Super Bowl Host Committee to drive Super Bowl 51 traffic and marketing exposure to local businesses and non-profits, provide free and diverse programming for Houstonians, and ignite city pride. Recruited support from the Houston Mayor's Office of Special Events, METRO, 5 districts (Midtown, Theater, EADO, Museum District, Museum Park Neighborhoods), 51 businesses, 6 media outlets, 30 community leaders and managed a team of contractors to execute to host a 4-night, free community event series held in 4 neighborhoods.Raised over $65,000 in sponsorships in just 3 months and negotiated in-kind contracts to fund 2-6 event attractions per night inside of existing venues that showcased local art, music and culture and 4 additional special event experiences: Football Food Crawl - Free food and beverage sampling from 15 restaurantsGame City Love Scavenger Hunt - Grand prizes for exploring Houston, attending series and learning city history Traveling Interactive Selfie Wall called “I am Houston”Small Business Owner Kick Off - Executive panel shared strategies to land contracts with professional sporting leagues Leading with hashtags #showlovetolocal and #htownshowcase, I crafted website, marketing, social media designs campaigns resulting in 3000 email subscriptions, 44,843 page views, 120,000 impressions, 3113 social media followers and 13,823 website sessions with a 54% Click Through Rate on ads.Corporate and Media Sponsors: T-Mobile, Shipley Donuts, People's Trust Credit Union, 365 Houston.com, Houstonia Magazine, Randall’s, Houstononthecheap.com, UBERCommunity Coordinators: Former City Councilman Gordon Quan, Civic Leader Susan Young, Community Relations Expert Myra Johnson, Entertainment Attorney Sergio Selvera

Conroe-North Houston Regional Airport

Planned and implemented sales, marketing, community relations, and social media programs and budgets to launch the company in the Woodlands and Conroe market. Oversaw design and content creation for all collateral, advertising, and promotional activities, website, brochures, writing copy and strategic messaging for all including print, online and digital presentationsOversaw community relations and PR activities resulting in support from over 250 community leaders, influencers, and business partners and coverage from 15 media outlets.Established strategic referral partnerships and alliances with 32 like-minded tourism and luxury brands including Fogo de Chao, The Carlton Woods Country Club (along with several homeowners), Houston Modern Luxury, Greater Houston Convention and Visitors Bureau, Conroe Tourism Department. Directed sales team staffing, training, and performance evaluations weekly and monthly establishing sales territories, strategies, goals and rewards programs. Recruited 45 sales people (worked 100% commission) and generated 300 leads. Coordinated a launch event in 5 weeks, obtaining sponsorships and negotiating rates on all event components and marketing materials resulting in 11,000 dollars in savings for the company. savings. Recruited President of the Woodland Development Group and Conroe city officials to attend the event to validate brand and had over 150 people attendance.

Houston, Texas

Oversaw marketing, public relations, social media and community relations activities for five luxury multi-family unit mid-rises.Conducted marketing research, developed regional marketing strategy and identified exposure opportunities aligned with the company’s objectives that were within property budget. Collaborated with property management and staff of 20+ people to analyze and evaluate programs, implementation and effectiveness.Developed, launched and directed a 5-week region wide employee sales and marketing competition, executing internal marketing and driving team buy-in which resulted in teams completing 30 operational inspections, 58 outreach visits to local businesses, 15 team bonding activities, 25 marketing programs and 32 corrections to website listings, 47 social media posts, 200 thank you cards to vendors and customers, and 20 best practice videos. Selected to lead a task force to revamp the structure, content and design of the company’s quarterly marketing plan. Collaborated with 126 organizations, raised over $250,000 in-kind sponsorships for over 20 initiatives that garnered the support of over 30 media outlets.Awarded 2015 “Marketing Pro of the Year” at National Company Summit an “Excellence in Community Support” by City of West University

Houston, Texas Area

Key administrative and communications liaison for executive leadership including the General Counsel, Financial Controller, Senior Accountant, and IT Director.Integral in the launch, development and maintenance of key donor programs and special projects such as the Annual Ministry Overview, Ordination Program, In-Kind Gift Program and Planned Giving Program. Provided content development, presentation design, market research, timeline and event planning, document management, procedure establishment and strategic communications support. Demonstrated key leadership in the management of Australian and Canadian business operations including daily, weekly performance reporting and correspondence, research, planning and timeline development for product, IT and office projects and launches. Designed, composed and presented annual reports to the international Board of Directors. Other responsibilities included calendar management, expense reporting, purchase order requests, administrative mail, travel coordination and drafting of letters, memos and check signings.

Lexington, Kentucky Area, Houston, Texas Area

Led a sales team of 6 to generate 2 million dollars in 2 years while ranking 3rd out of 200 stores for audit control procedures. Key responsibilities: sales performance and operations, budget planning, recruitment, training, internal marketing and inventory management.Received 12 awards for sales performance and supported national pilots and training initiatives.Developed training methods & workshops that launched in over 200 locations, increased customer satisfaction scores by 5-10%, accessory sales by 10% and increased revenue add-on sales by $11.00Selected to join a National Strategic Task Force to develop workforce policies and oversee pilot programsGenerated 138 new clients from executing 3 creative marketing events