Myra Smith Email and Phone Number

With trusted colleagues, we have founded the California International School of Business Innovation Technology (CISBIT). Executive leadership and oversight of operational functions of the organization. Develop and execute strategic plans to drive business growth and achieve organizational goals. Manage talent acquisition and retention efforts to build a qualified and engaged team. Oversee marketing, public relations, and community outreach activities government regulatory requirements

Strategic Planning and Implementation: Develop and execute strategic plans that achieve institutional goals and objectives, ensuring operational activities align with the university's mission and vision. Oversee internal and external communications and marketing efforts.Marketing and Growth: Manage data collection, establish marketing productivity reporting, and identify enrollment KPIs for critical analysis and strategy formation. Expertise in data mining, analyzing market trends, and generating reports to optimize data and drive marketing and enrollment success. Identify and execute new initiatives to strengthen competitive position, marketing and advertising initiatives, and university MOUs and articulation agreements pathways. Plan multi-year budget, monitor financial performance, and make strategic financial decisions.Campaign and Development Engagement: Build and maintain relationships with key stakeholders, including alumni, donors, government agencies, domestic and international organizations. Collaborate with external partners to advance the university's mission and objectives. Develop successful pathway and collaboration programs with international universities and organizations. Compliance: Develop and implement policies to ensure adherence to relevant laws, regulations, and industry standards. Staff and faculty recruitment, retention, professional development, and performance management of faculty and staff. Foster a positive organizational culture and promote diversity, equity, and inclusion initiatives.Services and Experience: Ensure the delivery of high-quality services and support programs that enhance the overall student experience. Update advising services, access to housing, service activities, learning programs, and community engagement initiatives.

• Provide functional leadership and analytical support to students, faculty and staff• Recruit and hire credentialed staff for multiple campus locations • Manage Veterans Affairs education benefits and resources across multiple campuses • Participate in budget planning providing historical data and projections• Manage students issues from a constructive & restorative perspective• Develop and implement training and curriculum for new college programs SME (subject matter expert)• Provide support to students, faculty and staff including staff development Professional Development Plans• Stay abreast of employee satisfaction, morale, analyzes academic and industry trends• Lead corporate marketing strategies, advertising, and campaigns across multiple campus locations• Successful education developmental and integrating techniques driving industry recognized certifications • Management and reporting of campus KPIs student retention, graduation, employment rates• Student and stakeholder advising • Manage new student enrollments across multiple locations• Standards of Accreditation DOE compliance• Business to Business partnership development

• Manage Financial Aid Departments, Veterans Affairs and Enrollments for Region• Manage Admissions and Academic advising for new and upgrade students• Marketing B2B partnerships and account management • Marketing partnerships and account management • Coordinates Peer Mentor Group- Student Ambassadors • Regional Training in Dept. of Education compliance • Coordinate and facilitate PAC (Programmatic Advisory Committee) for Region• Develop and conduct regular staff training sessions to ensure that staff is current and up-to-date regarding policies, procedures and best practices for 16 campuses locations• Business to Business development

Lead an Admissions and Financial Aid team • Interview perspective candidates for Admissions and Financial Aid staff.• Have monthly goals developed for each person on my Admissions team.• Evaluate my Financial Aid team and identify any issues and continually update them on policies and governmental updates regarding Title IV funding and manage default rates• Research and attend monthly outreach events • Working with Military students and the intricacies of their benefits.• Lead the development of a corrective action system for the campus employees & staff.• Lead the implementation of focusing Admissions on students and serving the student’s needs.• Achieve a specific retention goal for each enrollment month.• Achieve a monthly budgets.• Achieve retention goals for each enrollment month.• Forecast budgets throughout year.• Coach individuals in their area of need.• Coach enrollment team with their retention goals.• Train team on new implementations to admissions procedures