Myra Martinez Email & Phone Number

Monrovia, California, United States

• Oversaw the strategy planning and development activities relating to research, design, and marketing products for the beauty, health, and fashion accessories categories• Spearheaded the 3-month launch for a new beauty brand and a health brand; led the initiative from conception through execution, including the creation of brand names, logos, and marketing strategies to determine and reach target audiences• Executed weekly production quotas, including the pricing and sourcing of 10 products; developed clear and consistent category strategies to align with the company's vision and objectives• Assessed market trends and gathered information to ensure product success in the market; remained current and engaged in the industry by attending annual beauty conventions to build a strong network• Managed a sourcing team of 4 based in Yiwu, China; provided direction and oversaw their daily performance• Sourced and managed ~1,000 new and legacy products and increased the price per product sourced from $9.99 to $16.99; sold approximately 4,000 units YoY within three years with an average of 4.5-star reviews• Presented product notes and photo suggestions for the team to write content on the key features, search terms, and details for Amazon listings• Collaborated with the design, product, and marketing teams to brainstorm innovative methods of boosting sales, quality, and target product prices for the organization• Developed new products under niche Beauty subcategories that yielded the highest revenue success for the organization• Improved product quality through testing and analyzing customer feedback on all products in the market✯ Recognized as the 1st manager within the company to include customized packaging, social media inserts, and assembly instructional cards for products; the new process resulted in a company standard across categories

Monrovia, California, United States

• Drove Amazon sales for stagnated product listings by optimizing search terms, keywords, photos, listing titles, product features, and descriptions• Created product listing pages and managed the content, copywriting, keyword optimization, and variation creation for products in categories such as office, home and garden, health and personal care, toys, and games• Partnered with marketing leaders in a month-long project to analyze over 10,000 SKUs through A/B testing strategies on listing titles; rendered the data weekly with the inventory management lead and tracked testing results to determine conversion rates• Oversaw the quality assurance for SEO and copywriting accuracy for new listings through the ticketing system• Investigated and resolved issues with product listings; opened cases with Amazon as needed for assistance

Santa Monica, California, United States

• Managed and maintained the strategy for the digital online assets, posted content, data, images, and files• Updated sites with Photoshop files, using standardized HTML markup and CSS definitions and structures; ensured execution accuracy and focused on meeting deadlines• Handled work order requests to upkeep online templates, campaign mapping, navigation, content revisions, and additional maintenance tasks

Education record

Aesthetician/Esthetician And Skin Care Specialist