Created a Go-To-Market strategy to organize the step-by-step process of bringing a product to market, the planning behind it, and the team's responsibilities. The new workflow proved to help keep goals organized, efficient, and on time.Developed clear target market segments and produced new stylish and on-brand digital advertisements that would speak to each segment that could be used across social channels, website, newsletter, B2B, and training; giving the business a more cohesive look and feel. Once clear customer segments were outlined and new advertisements were developed, email marketing campaigns were created using Klaviyo to develop another touchpoint with customers visiting the website, or buying products so that they could be kept in the loop and notified each month about product sales or promotions, product launches, stock replenishment, helpful tips & tricks, and customer support. After the first month of my employment (August 2024), the business saw an overall increase of 33% in revenue over the previous year (August 2023), with daily sales up as much as 895% on days when email campaigns were sent out to customers. The two email campaigns sent in August (alone) resulted in a 34% increase in conversions overall, which was 395% higher than the previous month (July 2024); where no email campaigns were sent. The use of Klaviyo increased traffic to the website of course, since it had not been properly utilized before, with click rates on the first email campaign going over 7.0% and thus seeing 21.8% more orders placed. Worked closely with the B2B team to provide them with assets developed with business customers in mind so products could be marketed to different segments individually. For example, certain products could be used in construction, automotive, HVAC, or plumbing industries so fact sheets, emails, and advertisements were developed for each group separately so that they weren't lumped together with one set of use cases.

Responsible for the creative direction of all brand and product marketing, website, events, and social media.Create and manage a variety of content such as motorcycle ads, bike photography, reels, event coverage, interviews, and relevant videos.Assist with motorcycle parts and accessories ads on the company website/social media, as well as manage company look & feel. Oversee the planning and execution of promotional events in-house and off-site. Doubled the number of events the company participated in and introduced new types of non-endemic events and partnerships to get in front of new customers. Collaborate with each department on marketing strategies to keep the company/brand top of mind and develop new ways of approaching the business. Assist with customer service as needed, including making phone calls, scheduling appointments, and general data entry.Grow brand awareness through social engagement and collaboration with the riding community.Helped the company achieve the best first quarter of overall business in 24 years. Plan, created, and executed monthly promotions for parts & service departments resulting in a significant increase in parts/accessories sales and service work. Improved the quality of motorcycle inventory photography by capturing more consistent and higher quality photographs as well as more of them, for customers to see additional features. Increased clicks to the company website by more than 250% within the first 6 months of the year.

Increased clicks to the company website by 2,600% in the first year of employment using a combination of email marketing, featured product posts, and product videos. Curated weekly email marketing campaigns using improved digital assets and a consistent cadence for select products, which saw an overall sales increase of 7,300% in revenue. Designed creative for paid advertising that drove 400 (monthly) website clicks, 72K+ impressions, and 2K+ conversions on the company's very first digital ad campaign. Revamped the go-to-market strategy for hero products that included the introduction of product sizzles, installation videos, improved web banners, and product photos. Assisted with company re-brand of cleaner logo treatments, new website look & feel, as well as matching packaging, email/website headers, email signatures, and more. Successfully created and executed quarterly “Bike Night” events, which brought new opportunities to create value-driven customer experiences and face time with staff to help grow a more transparent, inclusive brand in the motorsport industry.

Streamlined video production for product launches across North America, which resulted in a 25-50% reduction in agency costs by moving all pre-production in-house.Improved go-to-market strategy by having one all-encompassing film production (per product) for 2x faster delivery of assets and a consistent brand voice across the company.Collaborated with Carrier Marketing Managers and Product Marketing to develop engaging content that highlighted KSPs by showing products being used in real-life scenarios. Social forecasts for video views, completion rates, engagement, and website clicks were typically surpassed by 100-200%.Developed a new approach for customer support by writing and producing hosted How-To’s and quick-start guide videos, which proved to be invaluable to Carrier partners.Researched, tested, and provided new film methods being used in the industry to build a strong tool kit of production solutions for the company to utilize.

Developed engaging device training and product marketing for North American product roadmap across Direct, Indirect, and National Retail customers. Collaborated with Field Sales to identify, develop and lead training strategies to support carrier partners and the brand by producing training decks, fact sheets, and e-learnings.Enhanced sales associate knowledge/experience by managing a web-based training portal to ensure that product features are understood and remain top of mind. Assisted in building a company Rewards App for customers interested in learning more about the products and wanted to take advantage of special offers.Writer/Producer/Spokesperson for Alcatel Mobile unlocked device channel, which reduced costs by 50% on short-form video production needs.

Managed product support and training for Huawei products at COR, Dealer, and Indirect Wireless Carriers in North/South Los Angeles, to ensure that brand awareness, product knowledge, and sell-through for all products was achieved. Achieved sales quotas for assigned accounts in territory across dealer, corporate branded & national retail locations.Consistently received a high level of participation in trainings, events, and assisted-sales days to maintain continual growth of company advocates.Managed the largest territory of all 14 City Managers employed. Managed 2 other City Managers through internal leadership program. One of two City Managers to have that responsibility.

Right hand man to CEO of Actor Training Company.Organize and manage all appointments and meetings for CEO.Oversee and communicate with office staff to meet deadlines and sales goals.Create, execute and implement new classes, workshops, etc.Organize, filter and respond to all matters received from a high traffic email account.

Managed and motivated the sales team to increase productivity, sales and ensure efficiency, analyzing sales figures and forecasting future sales volumes to maximize profits.Ensured standards of quality and customer satisfaction including customer service and technical support. Organized and implemented special promotions, displays and events.Held internal meetings and conference calls to report on business performance and other important updates.Dealt with staffing issues: interviewing potential staff and hiring/training all staff using an organized training and development program.