Mysba Regis Email & Phone Number

Bethesda, Md

Inspiring Actions That Matter. At Crosby, we develop integrated marketing communications programs that help our clients positively impact people’s lives by influencing opinion and motivating behavior change.

Rockville, Maryland, United States

Strategic Leadershipo Identify new business development opportunities for local and national growth.o Lead and manage a team of high performing marketing specialists. Work directly with the research team to identify new avenues and insights to further develop a “research oriented” approach to a value-based marketing model Establish and manage a marketing budget for the division with measurable ROI Work directly with the CEO, operations, HR and recruitment, in house legal, and outside vendors as required to move toward an efficient strategy for direct to consumer marketing initiatives that meet all regulations and requirements, while enhancing growth and development of personnel and the company as a whole. Specific Initiatives Digital: Actively manage all social media platforms, engaging prospective and former patients to build the brand. Development and execution of digital strategies – all modalities - to expand brand awareness with an emphasis on direct to patient access Marketing: Oversee brand building efforts, development of communications and marketing materials, collaborate with physicians and physician liaisons as well as the research director in the development and execution of new opportunities. Website: Lead a rebranding effort for the organization and redesign of the CIGC website with an emphasis on branding strategy through the art of story-telling, SEO and content-based marketing initiatives. PR and Community Outreach: Implement, in conjunction with current Physician Liaisons, the Community Outreach Director, Research Director, Patient Advocacy Coordinators an effective “grass roots” campaign directly to patients through participation in community organizations, agencies, speaker bureaus, etc. Reputation management: Work with in-house specialist to oversee and maintain a favorable e-reputation and brand image of the company and its surgeons.

Bethesda, Maryland

The Director, Marketing and Communications is responsible for the planning, implementation, oversight and development of The Inn’s MarCom strategy. Using analytics for decision making, the Director manages cross-departmental initiatives to meet and exceed the Inn's objectives to build awareness and engagement among our target audiences. This position serves as editor for all Inn communications and does public speaking. The Director supervises the communications staff and advises the Chief Development & Communications Officer on communications activities. • Lead the development, implementation and evaluation of an annual multi-channel strategic communications plan. Use analytics and trends to inform decision making.• Ensure we have the right mix of assets, channels, and tactics to build awareness and support among target audiences. Oversee all marketing program activities, including multi-channel advertising, social media, content marketing, events, and more.• Direct all of digital content to maximize reach and engagement as well as to test the effectiveness of communication activities. • Use a strategic approach to updating website content to encourage maximum audience engagement. Oversee reporting of key performance metrics, including website traffic and conversions, to effectively evaluate and refine marketing tactics. • Serve as brand ambassador to ensure compliance and integration of messaging with all other Inn communication channels and across the organization.• Oversee and edit all Inn communications, ensuring accuracy, consistency, and clarity of final copy to promote and maintain a positive reputation for The Inn.• Create and manage the development, production and schedule of all print and digital collateral, including but not limited to brochures, newsletters, annual reports, mailings, advertisements, event programs and other promotional material to ensure timely distribution and produce the greatest results.

Bethesda

Develop marketing strategies based on business unit objectives & strategies using data­ driven market research including client/market needs assessment, competitive understanding, and product segmentation/positioning.Design, implement, and execute the building of brand awareness, product packaging & positioning for the AABB offerings and across the various segments which those products are offered.Design, implementation, and coordination of annual marketing plan against defined business unit strategies focused on audience development, new client acquisition, existing client up/cross-sell, client retention, and brand awareness.Direct internal & external marketing resources for creative input, graphic design, content creation, collateral development, etc.Design, implement, and coordinate cross-marketing and cross-product positioning opportunities with other AABB partners.Responsible for creation & management of annual marketing budget.Oversight of contractor work providing key services.Manage the projects and work product of three direct reports.

Bethesda, Md

Developed marketing strategies based on business unit objectives & strategies using data­ driven market research including client/market needs assessment, competitive understanding, and product segmentation/positioning.Worked with the Vice President to design, implement, and execute on building brand awareness, product packaging & positioning for the AABB offerings and across the various segments which those products are offered.Coordinated with the Vice President to design, implementation, and coordination of annual marketing plan against defined business unit strategies focused on audience development, new client acquisition, existing client up/cross-sell, client retention, and brand awareness.Directed internal & external marketing resources for creative input, graphic design, content creation, collateral development, etc.Designed, implemented, and coordinated cross-marketing and cross-product positioning opportunities with other AABB partners.Responsible for creation & management of annual marketing budget.Oversight of contractor work providing key services.Managed the projects and work product of three direct reports.

Bethesda, Md

Work with the Director of Marketing and the Cellular Therapies (CT) team to develop the marketing of cellular therapy programs, products, and services for the Association. Develop and execute cross-channel marketing plans incorporating email, direct mail, and online methods as appropriate for all AABB services including individual and CT related accreditation/institutional membership, consulting services, publications, education, and other services as required. Manage marketing programs from conception through completion (including feedback and campaign measurement). Develop and implement proactive programs (as an administrator for Salesforce.com) to realize goals for institutional/accreditation membership and consulting services goals. Continually refine the programs based on interpretation of effectiveness and results.Identify, implement and manage Wrike.com, a project management tool for the division. Act as administrator and trainer for twenty-five team members. Provide input on outside meeting schedule based on strategic plan and goals. Periodically represent the Association at outside meetings.Work with other CT dedicated staff and Marketing to produce targeted surveys for marketing research. Utilize survey tool, such as SurveyMonkey, and Qualtrics to develop the survey instrument. Working with other CT dedicated staff, organize and prepare the development of web content to best position the value of the organizations products, and services.Conduct research on competitive position and product position. Research and propose new products with an eye towards innovation and distinction from competitors in same market space. Review and analyze market data to support the development of new products and services or product enhancements based on target customer needs; specifically focus in on new markets and areas of expansion. Oversee the management of vendor relationships such as printers, mail houses, graphic designers.

Rockville, Md

* Provided marketing support to federal agency clients in the form of product management, marketing strategy, and development of marketing collateral.* Wrote/edited marketing and other communications content, including brochures, fact sheets, Web products, and other publications.* Served as main contact for client agencies on multiple projects simultaneously while working with internal design and Web groups to complete projects on time and under budget. * Developed an online social media presence for client agencies.* Provided strong editorial and writing support with Web content and interactive marketing experience.* Trained new team members on corporate processes and procedures.

* Managed production of advertisements for three publications.* Acted as main point of contact for in-house art department for all marketing initiatives.* Managed the creation and implementation of marketing initiatives for the department.* Analyzed results from marketing initiatives.* Development of Customer Relationship Management program process for department and maintenance* Developed and wrote surveys.* Primary user of data/list management tool in the department.

* Primary contact for creative staff, copywriters, and art directors for brands.* Managed budgets for brand projects.* Coordinated timelines for creative staff, copywriters, and art directors.* Assisted in the development and search for new business.* Coordinated company-sponsored conferences.* Managed the creative team for Print Ads within various publications.* Managed public relations for the company.* Managed the corporate Web site.* Developed company press kit.* Helped develop, write, and maintain surveys.

* Processed sales and sales leads.* Scheduled sales appointments.* Tracked leads, opened accounts, and performed credit checks.

Published at Hallmark.com with research results.

Bachelor Of Arts - Ba, Communications

Bachelor Of Arts - Ba, Psychology