Mysba Regis Email & Phone Number

Bethesda, MD

Inspiring Actions That Matter. At Crosby, we develop integrated marketing communications programs that help our clients positively impact people’s lives by influencing opinion and motivating behavior change.

Rockville, Maryland, United States

Strategic Leadershipo Identify new business development opportunities for local and national growth.o Lead and manage a team of high performing marketing specialists. Work directly with the research team to identify new avenues and insights to further develop a “research oriented” approach to a value-based marketing model Establish and manage a marketing.

Bethesda, Maryland

• The Director, Marketing and Communications is responsible for the planning, implementation, oversight and development of The Inn’s MarCom strategy. Using analytics for decision making, the Director manages.
• Lead the development, implementation and evaluation of an annual multi-channel strategic communications plan. Use analytics and trends to inform decision making.
• Ensure we have the right mix of assets, channels, and tactics to build awareness and support among target audiences. Oversee all marketing program activities, including multi-channel advertising, social media, content.
• Direct all of digital content to maximize reach and engagement as well as to test the effectiveness of communication activities.
• Use a strategic approach to updating website content to encourage maximum audience engagement. Oversee reporting of key performance metrics, including website traffic and conversions, to effectively evaluate and refine.
• Serve as brand ambassador to ensure compliance and integration of messaging with all other Inn communication channels and across the organization.

Bethesda

Develop marketing strategies based on business unit objectives & strategies using data­ driven market research including client/market needs assessment, competitive understanding, and product segmentation/positioning.Design, implement, and execute the building of brand awareness, product packaging & positioning for the AABB offerings and across the various.

Bethesda, MD

Developed marketing strategies based on business unit objectives & strategies using data­ driven market research including client/market needs assessment, competitive understanding, and product segmentation/positioning.Worked with the Vice President to design, implement, and execute on building brand awareness, product packaging & positioning for the AABB.

Bethesda, MD

Work with the Director of Marketing and the Cellular Therapies (CT) team to develop the marketing of cellular therapy programs, products, and services for the Association. Develop and execute cross-channel marketing plans incorporating email, direct mail, and online methods as appropriate for all AABB services including individual and CT related.

Rockville, MD

* Provided marketing support to federal agency clients in the form of product management, marketing strategy, and development of marketing collateral.* Wrote/edited marketing and other communications content, including brochures, fact sheets, Web products, and other publications.* Served as main contact for client agencies on multiple projects.

* Managed production of advertisements for three publications.* Acted as main point of contact for in-house art department for all marketing initiatives.* Managed the creation and implementation of marketing initiatives for the department.* Analyzed results from marketing initiatives.* Development of Customer Relationship Management program process for.

* Primary contact for creative staff, copywriters, and art directors for brands.* Managed budgets for brand projects.* Coordinated timelines for creative staff, copywriters, and art directors.* Assisted in the development and search for new business.* Coordinated company-sponsored conferences.* Managed the creative team for Print Ads within various.

* Processed sales and sales leads.* Scheduled sales appointments.* Tracked leads, opened accounts, and performed credit checks.

Published at Hallmark.com with research results.

Bachelor Of Arts - Ba, Communications

Bachelor Of Arts - Ba, Psychology