Karen Macdonald Email & Phone Number

Expert marketer and strategist who creates and manages high energy, collaborative team dynamics to deliver practical, effective sales campaigns integrated across all communication channels.MARKETING PHILOSOPHY: I believe that a compelling, focused campaign executed across all media - paid and earned - that inspires both external and internal audiences is the key to sales success. Objective consumer insights expressed as practical creative briefs are the foundation of good marketing. Creativity, and the courage to step out of comfort zones bring your campaign to life. Smart execution and accountability make it effective. Attention to detail and the constant search for a better right answer keep it fresh. PROFESSIONAL SKILLS: Strategic planning; workshop facilitation; research oversight; project management; brand positioning; campaign planning, execution and optimization; sales integration; presentations; team building, mentorship and management; budget preparation and cost control. I have hands-on experience of delivering effective sales strategies across all communication channels: TV, digital/online (owned, paid and social), radio, print, outdoor, direct mail, sales promotions, point-of-sale, database/CRM marketing, and PR. LEADERSHIP STYLE: I set high expectations for my team and myself, maintaining an open, supportive environment where people take time to laugh, enjoy challenge and change, and work for constant improvement. WORK LIFE BALANCE: When I'm at work, I work. It's much more fun than sitting around: and people are paying me good money to be productive. When I'm not at work, I have a husband and hounds to love and care for, and that takes priority. So, I don't believe in long lunches, but I do believe in weekends and vacations. Are there times when I work long hours and weekends? Sure. But do I turn off my phone when I'm on vacation? You bet.

Listed skills include Radio, Strategy, Direct Mail, Outdoor Advertising, and 15 others.