I started RAW comedy club in a small basement in the old town of Stockholm in 2004 to change the Swedish standup scene and bring over international artists and make it cooler. 2007 it was the biggest and most famous comedy club in Sweden and I produced tours with stars like Eddie Izzard and Dylan Moran. 2008 I partnered with Sony Music and stayed as head of comedy for RAW comedy and, amongst many things, produced four seasons of "RAW comedy club" for SBS/Discovery, released comedy DVD:s, signed and made an artist of a comedian/dancer - SEAN BANAN (today Swedens biggest artist for kids), and in 2011 me and my associates did Jerry Seinfeld in Globen. The first ever comedian to play that venue. 2011 I decided to leave Sony Music and continue doing RAW comedy on my own. Amongst a lot of things I did a very successful second Scandinavian tour with Eddie Izzard and produced another two seasons of the TV show for SBS/Discovery. Today the brand is somewhat "sleeping" as I've decided to try new things in life but in 2015 we stil produced Jimmy Carrs first shows in Sweden and we are doing Christmas shows for the HILTON in Sweden.

After taking a 15 month break from drinking alcohol to see how I would change and DEVELOP as a person I got an idea of creating a non alcoholic nightclub. For many people it seemed like not drinking was connected to living quite boring lives at home, never going out. For me, taking a break from consuming alcohol didn’t mean I wanted to change who I am and always being a social person who loves music and dancing the idea of creating a super cool nightclub with moctails, non alcoholic beer and cider + exoctic juices and shots took form. September 2014 I launched my brand and club SOBER in collaboration with Södra Teatern and on the premiere night 800 people from all over the world showed up. BBC was there to cover the event as was the biggest TV and radio stations + newspapers of Sweden. Three months later the news about SOBER even reached New York and talkshow host Conan O’Brien made jokes about it. The article in Aftonbladet was the most shared article in Sweden in 2014!

Head of comedy for the 360• label RAW comedy that produced LIVE shows in Scandinavia with artists like Jerry Seinfeld, Eddie Izzard, Dylan Moran and many others. RAW comedy also produced six seasons of TV for SBS discovery of "RAW comedy club", had management and released DVD:s.The biggest success though came when I really integrated Sony Musics expertise in music with my expertise in comedy. I found an unsigned, not yet polished dancer with funny bones called Sean Banan who was a part of the street dance show "Floor Filler" and later appeared doing sketches for "Cirkus Möller" in TV4. Since he was both funny and a dancer I took for granted he had rhythm. After contacting him and a few meetings later me, RAW comedy and Sony Musich signed and created the music artist Sean Banan. My vision was to launch a brand new, edgy comedy music artist. And it WORKED! Not only did the first single top all charts but Sean Banan became the biggest artist for kids (and others) by far. He also reached the final of Swedens biggest TV show - Melodifestivalen, with one of a few songs I wrote for him - "Sean den förste Banan".