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Na Li is a Regional Marketing Manager at Roche Diagnostics at Roche. They possess expertise in effectively communicate and interact with others internally or externally, data analysis, customer support, perl, linux and 11 more skills.
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Regional Marketing ManagerRoche Oct 2018 - PresentBeijing -
Senior Product ManagerThermo Fisher Scientific Aug 2014 - Sep 2018Beijing1-Marketing Management in segmentation clinical and laboratory departments: Plan and organize resources for marketing strategies to ensure effectively carried out, including market background research, product review, SWOT analysis, market strategy(strategic orientation, brand strategy, promotion strategy, price strategy, channel strategy and so on. ), action plans, budget and control, etc.2-Key Projects Management with Roche and Biomerieux license partners: Formulate long-term and short-term plans of main projects: setting direction and strategic thinking, result and task oriented driving the process and projects specific check and monitoring and control.3-External and internal training system: Design, structure, and deliver sufficient piping-related aptitude to make credible products demonstrations& presentations of marketing/technical/application issues to sales teams, distributors and clients; Set up bibliography of each product line.4-Relationships: Build and nurture close relationships with stakeholders (advocates, KOLs, government officials, media and other professionals) to influence favorable opinions and to obtain updated feedback on effectiveness of marketing programs; -
Associate Product ManagerHologic Gen Probe Apr 2013 - Jul 2014Beijing City, China1-Product Management: Set up the strategy, develop integrated solutions, and manage product portfolios to meet various needs of customers to drive the growth of the company’s footprint in China market; Draft project cooperation proposals with hospitals, 3rd party labs& distributors.2-Training: Develop detailed documentations and specifications. Perform quantitative or qualitative analysis independently to assist in the identification of client issues and the development of client specific solutions.3-Events: Updated Brochures, giveaways with vendor; New product launch, promotion base on the market dynamics / competitions / opportunities, Implement high level events& exhibit standards, Providing vendor selection guidance and global strategy, Provide guidance, planning and logistical coordination for region exhibit needs, Purchasing and budget tracking.4-Branding: Develop public relation strategy to gain brand exposure through close collaboration with PR Company for half a year contract, including three media activities, web news, printed news, weibo, competitors’ inspection etc. -
Product ManagerBeijing Wantai Biological Pharmacy May 2011 - Mar 2013Beijing City, China1-Business relationships: Integrate resource to develop national business plan and market strategy in emerging marketing program and create innovative branch platforms by evaluating its effectiveness and maximizing the impacts of integrated resources. 2-Marketing analysis: Plan and perform the design, execution, analysis and report of market research projects. Provide regular report covering sales analysis, competitors, cost effective solutions, outcome of marketing activities, clients’ requirements and feedback etc. Develop tactics investigation deliver valuable consumer insights to support market innovations and strategy.3-New Projects Management: Guide teams through the effective execution of management-approved strategic plans for estimated projects. Develop project milestones and deliverables; prepare reports that summarize key progress and issues on development programs across departments; Formulate and implement national marketing programs for the assigned product category.4-New Product Promotion activities: Identify and establish growth strategies, procedures, systems in emerging market. Clarify and create new integrated promotional models, materials and brand panels used in varied marketing activities. Provide mentoring and technical oversight to Associate. Maintain good liaison with national KOLs and clients during whole project execution. -
R&D SpecialistBeijing Oriengene Biotechnology Ltd. Aug 2005 - Apr 2011Beijing City, China1-Purification Process Research: Be fully accountable and responsible for developing and optimizing the production process of new recombinant viral vectors. Contribute to implement and evaluate chromatography purification methods to improve scalable procedures, suiting GMP requirements, as well as corresponding facilities. Involve in compiling data and documentation of purification from laboratorial small scale to pilot scaled production. Establish a platform of viral vectors purification with high titer to fulfill clients demand consistently.2-Regulatory Affairs: Assist Registration Manager to translate and compile dossiers in implementation of drug registration strategy of the team in compliance with External governmental regulations and internal specification. Participate in drafting internal study reports, SOPs, common technical documents and other regulatory compliance review, evaluation and revision; Update and report the product regulatory or technical requirements to achieve test report for product registration. Establish and maintain the relationship with key regulatory authority individuals in SFDA and their advisors to improve registration efficiency.3-Quality Control: Check and supervise the all quality of manufacture site, including materials, crucial samples and the product. Keep continuous maintenance of Quality Control plans with the requirement to meet timelines. Assist for the establishment of good working procedure and regulatory system to implement relevant internal SOPs and external regulations. Draft and report experimental data in tables and graphs. Analyze and interpret data to derive the necessary information. Contribute to develop and validate the stability research.
Na Li Skills
Na Li Education Details
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Tsinghua UniversityBiological Engineering -
Beijing Forestry UniversityBiotechnology
Frequently Asked Questions about Na Li
What company does Na Li work for?
Na Li works for Roche
What is Na Li's role at the current company?
Na Li's current role is Regional Marketing Manager at Roche Diagnostics.
What is Na Li's email address?
Na Li's email address is ke****@****163.com
What schools did Na Li attend?
Na Li attended Tsinghua University, Beijing Forestry University.
What skills is Na Li known for?
Na Li has skills like Effectively Communicate And Interact With Others Internally Or Externally, Data Analysis, Customer Support, Perl, Linux, Team Leadership, Cancer Genomics, Troubleshooting, Real Time Polymerase Chain Reaction, Shell Scripting, Elisa, Molecular Cloning.
Who are Na Li's colleagues?
Na Li's colleagues are Naina Varsani, Avika Bhat, Brian C., Mike Gutierrez, Jenna Fenwick, Stefan Weise, Brum Ogden.
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