In 2012, I helped to create the DalaliD brand on social media, which I managed until December 2022. Over 10 years, I have helped Dalal Al-Doub gain 3 million followers on Instagram, work with the biggest names in the fashion and makeup industry, launch a bakery, and establish an eponymous company.For the first few years, I took Dalal’s photos, drafted her Instagram captions, negotiated business deals, reviewed contracts, designed her websites, prepared her for interviews and live… Show more In 2012, I helped to create the DalaliD brand on social media, which I managed until December 2022. Over 10 years, I have helped Dalal Al-Doub gain 3 million followers on Instagram, work with the biggest names in the fashion and makeup industry, launch a bakery, and establish an eponymous company.For the first few years, I took Dalal’s photos, drafted her Instagram captions, negotiated business deals, reviewed contracts, designed her websites, prepared her for interviews and live appearances, and guided her through sensitive social moments. When Dalal launched her company in 2018, I became an employee. By then, other people were taking her photos, designing her websites, reviewing her business contracts, and negotiating deals. Therefore, the company hired me as a Public Relations Consultant, where I carried on the work of maintaining the brand's integrity. I continued to prepare Dalal for interviews and live appearances and to coach her through sensitive social moments. In addition, I drafted the vision and mission statements for the company and its branches, ensuring that all the new business ventures and products cohere with the company’s core values. For example, I wrote the concepts, item names, and/or descriptions of Tres Biege, Ambrette, Trend-Driven, Vterra, DalaliD’s Perfumes, Bricolage, arc, and To The Nines (the Social Media Agency). I co-established Vterra, a plant-based, processed-sugar-free, vegan bakery in Al-Hamra Tower, with Dalal, Mimi, and Hamed, and sold my shares in June 2022. I resigned from the company in 2022 when I completed an ICF-credited Coaching program (Coach Training Alliance’s Certified Coach Program). The training helped me recognize the boundaries between coaching, training, mentorship, management, teaching, and consulting. Thus, I resigned from the company to focus on growing my skills and business as a creative writing teacher and creativity coach. Show less

I wrote the following articles on culture and politics in the Middle East: - Kuwait’s Anglowaiti Music Scene, Aug 25, 2017- Writers Fall Foul of Saudi’s Laws, Feb 1, 2017- Qatar’s Massive Strides in Women’s Sports, Jun 1, 2016- Muhammad ibn al-Dheeb al-Ajami, Qatar’s Persecuted Poet, Oct 19, 2016- The UAE Between Geo-Political Dangers and Happiness, Mar 10, 2016- From Fencing Champion to Gender-Equality Activist: Kuwait’s Balsam Al-Ayoub, Feb 24, 2016

I managed the accreditation of Kuwait University's College of Arts from 2006 - 2012, in addition to fulfilling office tasks such as editing, translating from Arabic into English, designing posters, book covers and websites, organizing events, creating presentations, and more.

I wrote creative content (poetry and short stories) as well as articles on language and literature, such as: "5 Things to Keep in Mind when Writing in English in the Arab World," "Writing is More Than Style or Grammar," "Lessons Learned, or, Failing to Perform in Front of an Audience," and serialized a novella:"Fame in the Adriatic," a young adult novelette set in mid-16th Century Venice:Chapter 1 – “It Would be Well to be Reputed Liberal,” Issue 39, March 2013… Show more I wrote creative content (poetry and short stories) as well as articles on language and literature, such as: "5 Things to Keep in Mind when Writing in English in the Arab World," "Writing is More Than Style or Grammar," "Lessons Learned, or, Failing to Perform in Front of an Audience," and serialized a novella:"Fame in the Adriatic," a young adult novelette set in mid-16th Century Venice:Chapter 1 – “It Would be Well to be Reputed Liberal,” Issue 39, March 2013 (p.68-69)Chapter 2 – “My Lady of Forli,” Issue 40, April 2013 (p.62-63)Chapter 3 – “Becoming Poor He Will Be Little Valued By Anyone,” Issue 41, May 2013 (p.76-77)Chapter 4 – “Some Afraid of the Church, Some of the Venetians,” Issue 42, June 2013 (p.84-85)Chapter 5 – “He Can Support Himself with his Own Resources,” Issue 43, July 2013 (p.78-79)Chapter 6 – “All Yield Obedience to Others,” Issue 44, August 2013 (p.64-65)Chapter 7 – “More Enslaved than the Hebrews,” Issue 45, September 2013 (p.100-101)Chapter 8 – “Does Not Communicate His Desire to Anyone,” Issue 46, October 2013 (p.84-85)Chapter 9 – “The Malady Has Become Incurable,” Issue 47, November 2013 (p.108-109)Chapter 10 – “Seasoning the Dinner,” Issue 48, December 2013 (p.64-65)Chapter 11 – “Bound by the Benefits they Confer as Much as by those they Receive,” Issue 49, January 2014 (p.76-77)Chapter 12 – “When He is Either a True Friend or a Downright Enemy,” Issue 50, February 2014 (p.86-87) Show less

I wrote articles for en.v earth: a magazine that aims to raise awareness and to promote social responsibility in the Arab world: http://www.envearth.com/. - Jumana Al-Awadhi: The Female Leader of Kuwait’s Organic Revolution, Sep 5, 2012- Every Child Deserves A Home: Zeina Al-Sultan Unveils The Truths Behind Adoption in Kuwait, Aug 27, 2012 - Winner of en.v.earth’s Voice of Success Program, 2012- Rebuilding the Kuwaiti Dream One Mess At A Time: Subbiya’s ‘Silk City’ Aug 16… Show more I wrote articles for en.v earth: a magazine that aims to raise awareness and to promote social responsibility in the Arab world: http://www.envearth.com/. - Jumana Al-Awadhi: The Female Leader of Kuwait’s Organic Revolution, Sep 5, 2012- Every Child Deserves A Home: Zeina Al-Sultan Unveils The Truths Behind Adoption in Kuwait, Aug 27, 2012 - Winner of en.v.earth’s Voice of Success Program, 2012- Rebuilding the Kuwaiti Dream One Mess At A Time: Subbiya’s ‘Silk City’ Aug 16, 2012- In Civic Responsibility We Trust: Can Deera Save the Welfare State? Jul 14, 2012- Speaking Truth to Abuse: The Social Work Society of Kuwait, May 30, 2012- Make the Right Choice: Elham Al-Hamdan and Fawzia Sultan Rehabilitation Institute, May 3, 2012- A Hope Specialist: Rana Al-Omani, Mar 28, 2012My article “Every Child Deserves a Home: Zeina Al-Sultan Unveils the Truths Behind Adoption in Kuwait” won en.v’s Voice of Success program in 2012. Show less

I taught English and Computer classes, translated exams, and edited documents.