Nadheera Udawatthe Email & Phone Number

Vancouver, Bc, Ca

Greater Vancouver, British Columbia, Canada

Lead the strategy, roadmap, execution, reporting, and ongoing optimization of public website - CoastCapitalSavings.com, with the goal of creating best-in-class digital experiences that support objectives and key resultsLeverage content and personalization to provide members with industry-leading digital advice and education that improves their financial wellbeing.Drive new membership and product cross-sell with ongoing multivariate testing and conversion rate optimization of Coast… Show more Lead the strategy, roadmap, execution, reporting, and ongoing optimization of public website - CoastCapitalSavings.com, with the goal of creating best-in-class digital experiences that support objectives and key resultsLeverage content and personalization to provide members with industry-leading digital advice and education that improves their financial wellbeing.Drive new membership and product cross-sell with ongoing multivariate testing and conversion rate optimization of Coast Capital’s digital acquisition journeys.Champion digital innovation and best practices, building trust in the organization as a thought leader while continually evolving and elevating Coast Capital’s approach to digital.Source and manage third party agencies, freelancers, and other suppliers, to augment internal capacity as required.Lead quarterly planning and reporting for the website, including presentations and reporting to Senior Leadership and Executive Leadership teams. Show less

Ensuring that the Digital messaging experience and sales operations team lives agile values and principles. - Running daily scrum and weekly planning meetings- Clearing obstacles- Establishing an environment where the team can be effective- Addressing team dynamics- Ensuring a good relationship between the team and stakeholders and product owners as well as others outside the team- Protecting the team from outside interruptions and distractionsDigital… Show more Ensuring that the Digital messaging experience and sales operations team lives agile values and principles. - Running daily scrum and weekly planning meetings- Clearing obstacles- Establishing an environment where the team can be effective- Addressing team dynamics- Ensuring a good relationship between the team and stakeholders and product owners as well as others outside the team- Protecting the team from outside interruptions and distractionsDigital Analytics- Identify customer pain points and site optimization opportunities by doing deep dive analyses- Raise the teams digital analytics knowledge through your involvement in formal training, workshops, one-on-ones, weekly insights meetings, and by sharing work- Ensure collection of right web analytics data by designing tagging strategies and helping translate analytics requirements from the business into new variables for developers to implement- Ensure teams have the KPIs, dashboards and ad-hoc analysis to understand customer behavior, and the health of their product/service- Partner with stakeholders to estimate the value / benefit of new initiatives to make sure that they are always working on the most valuable stories - Integrating web behavior data with voice of customer data (survey data, NPS, social media, etc.)- Quantify the financial and customer experience impact of new site features and optimization initiatives by recommending optimization experiments: from experimental design to test result analysis and presentation Show less

Vancouver, Canada Area

-Provide Digital Analytics subject matter expertise and leadership as part of a cross-functional AB testing program. -Recommend changes or AB tests of site content, page design, and navigation that will drive better conversion based on analysis of visitor behaviour.-Partner with product owners to estimate financial and/or customer experience impact of site changes or features based on visitor data.-Analyze and interpret visitor behaviour data as an input to research projects… Show more -Provide Digital Analytics subject matter expertise and leadership as part of a cross-functional AB testing program. -Recommend changes or AB tests of site content, page design, and navigation that will drive better conversion based on analysis of visitor behaviour.-Partner with product owners to estimate financial and/or customer experience impact of site changes or features based on visitor data.-Analyze and interpret visitor behaviour data as an input to research projects, analysis requests and user stories. Show less

Vancouver, Canada Area

- Creating and maintaining business intelligence dashboards that measure online service delivery- Strategizing, Media planning, Implementation and Reporting of Digital Marketing Campaigns - Collecting and analyzing critical digital data to drive ICBC digital marketing strategies, and leveraging the analytics to provide business insight into optimizing digital channels (portals, social, mobile) usage and improving the online user experience;- Administrating Salesforce CRM Management… Show more - Creating and maintaining business intelligence dashboards that measure online service delivery- Strategizing, Media planning, Implementation and Reporting of Digital Marketing Campaigns - Collecting and analyzing critical digital data to drive ICBC digital marketing strategies, and leveraging the analytics to provide business insight into optimizing digital channels (portals, social, mobile) usage and improving the online user experience;- Administrating Salesforce CRM Management Tool for ICBC users- Creating key performance indicators (KPIs) for digital and measuring the impact of changes to digital channels;- Monitoring, measuring, and reporting of analytics across portals and digital channels to assess the impact of changes to digital channels, including portal site enhancements, redesigns, content updates, functionality enhancements and online split a/b testing;- Consulting and providing advice related to digital channel analytics;- Identifying issues and opportunities and working with a cross-functional digital team on initiatives;- Developing and interpreting analytics reports to help identify actionable digital trends and opportunities, and assess digital channel performance and opportunities for improvement.- Assisting internal clients in understanding how the measurement of SharePoint end user analytics and findings can improve business processes and provide business value. Show less

Vancouver, Canada Area

Search Engine Optimization and Search Engine Marketing, Social Media, Email & Mobile Marketing for CastleCS clients!

Colombo

Planning, executing and managing digital and mobile marketing campaigns for Ogilvy clients in Telco, Insurance, FMCG, Publishing & Ecommerce industriesIncluded client servicing, designing social media, email marketing & Google Adwords marketing solutions and actively managing the campaigns to achieve the business ambitionsStarted as a more execution/graphics development role and improved to a digital/social media strategist role as the team & clients grewWas nominated… Show more Planning, executing and managing digital and mobile marketing campaigns for Ogilvy clients in Telco, Insurance, FMCG, Publishing & Ecommerce industriesIncluded client servicing, designing social media, email marketing & Google Adwords marketing solutions and actively managing the campaigns to achieve the business ambitionsStarted as a more execution/graphics development role and improved to a digital/social media strategist role as the team & clients grewWas nominated for Facebook studio awards in February 2013 for Telco Etisalat Sri Lanka's "T20 fan wish" campaign. Show less

Planning, executing and managing online marketing campaigns (SEM - Google Adwords, SEO, Social Media - Facebook, Twitter, Instagram) for the company's ecommerce website, including social media, email and search engine marketing.Developing & promoting new products (Over 14000 new hotels added in 6 months)Account management of key suppliers, Planning & supervising customer relationship management via social media (114% increase in bookings via social media)

Consultations on digitalizing business & Social Media Marketing, Business Analysis, Web development, Web marketing. Web content management, Project Management, Client handling,Sales and Marketing, Running Social Media Marketing campaigns

Strategic organizational planning for the term of 2009/10 Managing recruitments and inductions within the University of Sri Jayewardenepura Leading the executive body & the members of AIESEC USJP to achieve 700% growth JXLDS 2010 - Sri Lanka's first ever International AIESEC conference organized by a University(Was interviewed by ITN TV Channel about AIESEC - http://www.youtube.com/watch?v=e74Rq-oCXhk )

Participated in HEROES 2008 International Conference held in Bangalore, IndiaAccount manager - AIESEC/ client: HEWL s.r.o Placing two AIESEC Czech students in internships in HEWL s.r.o Sri Lanka office

Master Of Business Administration - Mba, Business Administration And Management, General

Graduate Diploma In Business Administration (Gdba), Business Administration And Management, General

Ubc/Daa Award Of Achievement In Digital Analytics

Introduction to Web Analytics Web Analytics for Site Optimization Measuring Marketing Campaigns Online Creating and Managing.

Professional Diploma In Marketing, Marketing

Diploma, Php/Mysql Web Development

Bsc, Statistics, Physics, Mathematics

Activities and Societies: President - Statistics Society, President - AIESEC in University of Sri J'pura

Education record

GCE A/L in English Medium