Nadiia Halabuda Email & Phone Number

Ukraine

Lemon.io is a marketplace that connects companies with vetted engineers in Europe and LatAm. I am responsible for Job Boards Direction. Solely scaled the JB Direction from 0 to the best performing channel in 4 month, transformed the channel into the main supplier of applicants.Key Responsibilities:- actively involved in conducting extensive research and creating a comprehensive database of websites that generate high traffic from relevant applicants;- utilizing advanced data analysis techniques and applying critical thinking to drive informed decision-making for long-term partnerships with other platforms;- engaging in negotiations with partners to foster collaborative relationships, focusing on establishing enduring connections with the best-performing platforms;- taking charge of budget planning and control for the Job Boards Direction, ensuring optimal allocation of resources;- spearheading the implementation of surveys, overseeing the entire process from initiation to delegation of tasks to two freelancers, while diligently managing and reviewing their work;- tracking the results of all campaigns, analyzing performance metrics, and making data-driven adjustments as needed;- collaborating closely with the team, synchronizing hiring plans and staying updated on the "demad's" tech needs.Also working with Channel Partner Program at Lemon.io:- Conducting research for the Channel Partner Program;- Communicating with potential partners.Other responcibilities:- creating technical texts;- conducting the researches.

Lviv, Ukraine

I had the opportunity to work at the in-house team for three prominent franchise networks of restaurants: Piana Vyshnia, Rebernia, and Lvivski Pliatsky.Key Responsibilities:- strategic marketing planning: taking charge of developing monthly and yearly marketing plans to ensure a cohesive and effective promotional strategy for the brands accoarding to data analysys;- budget management: creating and controlling the monthly and yearly marketing budget, ensuring optimal allocation of resources and monitoring its implementation;- collaboration with Designers: providing clear and concise technical tasks to designers;- compelling сommunication: сrafting engaging and persuasive texts for various communication channels, effectively conveying brand messages to target audiences;- promotion generation: generating promotional campaigns for the brands and local restaurants;- coordination with Loyalty Program Managers: collaborating with managers of the loyalty program, to develop technical tasks aligned with our communication goals for effective customer engagement;- partner communication: maintaining regular communication with partners, fostering strong relationships and exploring collaborative opportunities;- targeted marketing tasks: assigning tasks to Targetologists, specifying objectives, creative ideas, visuals, and texts, as well as identifying the appropriate client segments for focused marketing efforts.Key Results:- successfully built and executed regular marketing campaigns across various platforms from 0 to long-term planning system, including Instagram and the loyalty program;- social media transformation: played a pivotal role in transforming the social media strategy by shifting the focus from promoting individual local establishments to promoting the overarching brand.- analytical insights: consistently tracked and analyzed campaign performance using analytical reports, providing valuable insights into the effectiveness of marketing initiatives.

Lviv, Ukraine

Key Responsibilities:- developing and implementing marketing plans for the brand;- creating advertisements through the utilization of a loyalty program, generating promotions and effectively promoting them via email-marketing;- coordinating technical tasks for designers and printing houses, maintaining clear and consistent communication throughout the process;- generating ideas for brand's Instagram profile;- creating content plans to engage and captivate target audiences;- conducting in-depth sales analysis to identify trends, patterns, and areas for improvement;- orchestrating seasonal shop decorations to create captivating and immersive brand experiences;- developing and managing a comprehensive marketing budget, ensuring optimal allocation of resources for maximum impact.

Master'S Degree, Marketing

Bachelor'S Degree, Marketing