Nadine Karp Mchugh Email & Phone Number

Long Beach, Ny, Us

New York, New York, Us

Strategic Advisor to iAB’s executive team informing strategy, go to market approaches, frameworks, best practices and playbooks from the marketer’s perspective.

New York, New York, Us

Providing impact and value to businesses and individual leaders via strategic advisory and consulting, board participation and fractional roles. Areas of focus include digital and organizational transformation, team and personal leadership development across the marketing and media industry. Delivering measurable results and sustainable frameworks for ongoing business success.

New York, New York, Us

Built a global media organization within a new marketing structure to drive impact and value delivering objectives. Developed and deployed new data driven go to market approach and best practices including integrated communications planning, media planning, buying, tracking and measurement processes.Served as an Executive Sponsor of Global Marketing DEI in Action Council to help drive important firmwide DEI marketing and media initiatives.Created and enforced brand safety processes and protocol for activity in highly regulated category.Team development, mentoring and training creator.

New York, Ny, Us

Driving the accurate portrayal of women and girls across marketing, advertising, media and entertainment so she can see herself and all of her potentialDeveloped SeeHer Marketing Essentials Tool Kit designed to empower member companies to embed gender equality into their every day marketing and media processesCo creation of proprietary studies, data driven measurement and scorecards proven to increase purchase intent and incremental sales liftSolidified current membership engagement and increased new membership growth by double digits in a dual pandemic year.Co Created the Inclusive Visual Storytelling Guide for Women across all seven tenetsCo Created Go To Market SeeHer Best Practices for Women in Sports, Music and MediaRedesign of website and social content strategy

Paris, Fr

Transformed US Company into Best in Class Digitized strategic marketing organization with Data and ROI at the core. Created consumer centric holistic communications planning framework for greater business impact and accountability. On-going internal strategic consultant to all marketers from CEO and Presidents to SVPs of Marketing and their teams. Developed “Think Differently” workshops to enable and empower teams to develop unique solutions for business challenges. Co-created ROI Marketer’s Playbook driving insights into actionable implications, including multiple digit savings and improved ROI Reimagined strategies within and across touchpoints to better leverage consumer behavior and drive relevancy of messaging and message placement. Responsible for all Omni Media Investments and Joint Business Partnerships with Media Companies/Platforms resulting in direct contribution of significant triple digit savings savings over a 5 year period and an abundance of first to market opportunities for the Brands. Launched in house Data Driven Digital group “le Desk” to ensure optimal ROI and transparency within programmatic data driven media. Developed L’Oreal Approach to Programmatic to future proof company for data driven media planning and buying resulting in significant ROI.Partnered with Insights team to oversee and advise on all measurement as it pertains to media accountability within the marketing plans as well as recommendations and setting up best practices for evaluating success. Drove all first to market opportunities across platforms including over 100 alphas and betasOversaw and curated Top to Top sessions to drive agenda forward with action-oriented alignment/learning sessions for executive teamFrequent presenter in Executive Sessions for Global, Americas and US CEO management teams.Managed relationship and performance of agencies and auditing process with 3rd party vendors.

New York, New York, Us

Set the global vision and led the transformation of the overall global integrated media communications discipline to be more strategic and innovative resulting in double digit YOY growth across digital platforms. Key member of several company task forces including : Digitization, The Marketing Organization of the Future and Analytics. On going internal advisor to VPs of Marketing and Global/Regional Executive Teams. Managed agency relationship and performance globally.

London, England, Gb

Oversaw all clients out of the New York office both global and local accounting for $2.5 billion in P&L responsibility. Part of core team that transformed agency by breaking down silos and integrating digital across all service areas. Partnered with clients to redesign and lead integrated marketing and media communications transformations for greater effectiveness. Established Brilliant Communications sessions to foster greater collaboration, empowerment and creative problem solving across businesses. Managed multi cultural team and initiatives. Founder of M Academy, groupm’s proprietary training program including designing multi level curriculum. Successfully participated and led several new business pitches.

London, England, Gb

Transformed the 100+ person Unilever US agency team supporting 30+ brands from a traditional media team to a strategy led, idea activating powerhouse. This resulted in never been done before ownable solutions that drove business results including the first ever Webisode series “In the Motherhood” which won several industry awards including a Cannes Lions. Created Best in Class Workshops to inspire and identify areas of opportunity and creative problem solving. This new way of working kept the business out of pitch mode for eight consecutive years in a row while organically growing the service offerings particularly in digital and branded content.

London, England, Gb

Oversaw communication planning and implementation for 20+ New York based Unilever Brands and was a key member of the Dove Global Masterbrand team. I developed exclusive partnerships for Unilever including the still coveted Dove/Oprah relationship. Excellent insights and negotiations skills led to special category exclusive programs pre-empting competition with four times the budget and resulted in increased ROI

New York, Ny, Us

Oversaw all communication planning and implementation. Participated within core integrated teams to deliver innovative unique marketing and media solutions for client businesses.Launched Integrated Marketing Communications Process for Unilever in the USAccounts included: Kraft Foods, Van Den Bergh Foods, Unilever Beauty, American Express and Cotton Incorporated

Executive Education Program, Business, Management, Marketing, And Related Support Services

M.S., Organizational Creativity And Change Leadership

Executive Education Program Including Designthinking, Business, Management, Marketing, And Related Support Services

Cas, Creativity And Change Leadership

Training Program, Innovation

International Marketing And Media Communications, Summer Semester

Bs, Communications And Business