Master of Coin is an independent growth-focused Financial Advisory and Consulting business dedicated to product-focused SMEs operating in B2C markets.Our aim is simple: to make things easier.We cut through financial complexity, delivering clear, actionable solutions grounded in data-driven insights.

Oversaw execution of go-to-market strategies by aligning commercial valuations with business objectives. Supported financial negotiations and bidding strategy with major entertainment studios and approved changes in pricing, merchandising, bundling, and content. Key responsibilities:- Analysing contractual terms and providing consultations to support changes for distribution and content partners.- Initiating price elasticity testing and conducting reviews to optimise pricing… Show more Oversaw execution of go-to-market strategies by aligning commercial valuations with business objectives. Supported financial negotiations and bidding strategy with major entertainment studios and approved changes in pricing, merchandising, bundling, and content. Key responsibilities:- Analysing contractual terms and providing consultations to support changes for distribution and content partners.- Initiating price elasticity testing and conducting reviews to optimise pricing strategies.- Project managing the launch of the conceptual blueprint for streamer partnerships.- Collaborating with telecom partners to manage and enhance entertainment content partnerships.- Presenting commercial proposals and strategic briefings to board-level decision-makers.This role involved overseeing a business with a headcount of 250, a subscriber base of 3.1 million, and generating annual revenue of £800 million. Show less

Led efforts to optimise performance and cost management for TV and broadband hardware procurement, overseeing a significant budget and driving strategic financial improvementsKey responsibilities:- Directed performance and cost management for TV and broadband hardware purchasing, overseeing a $400M CapEx and $50M OpEx budget.- Stabilised financial losses and achieved cost efficiencies through strategic supplier negotiations and operational improvements.- Approved key… Show more Led efforts to optimise performance and cost management for TV and broadband hardware procurement, overseeing a significant budget and driving strategic financial improvementsKey responsibilities:- Directed performance and cost management for TV and broadband hardware purchasing, overseeing a $400M CapEx and $50M OpEx budget.- Stabilised financial losses and achieved cost efficiencies through strategic supplier negotiations and operational improvements.- Approved key contracts and conducted thorough service level analyses, implementing corrective actions to ensure high standards Show less

Collaborated with the Mobile Business Development leadership team to drive pricing decisions for hardware, data plans, and third-party initiativesKey achievements:- Improved campaign effectiveness through enhanced discounting strategies, offer validation, and post-campaign assessments.- Established a committee to develop negotiation strategies and assess deal economics with manufacturers and distributors.- Contributed to weekly trading leadership meetings and monthly… Show more Collaborated with the Mobile Business Development leadership team to drive pricing decisions for hardware, data plans, and third-party initiativesKey achievements:- Improved campaign effectiveness through enhanced discounting strategies, offer validation, and post-campaign assessments.- Established a committee to develop negotiation strategies and assess deal economics with manufacturers and distributors.- Contributed to weekly trading leadership meetings and monthly strategy boards.- Provided insights into financial and operational risks, presenting proposals and mitigation strategies to the CFO.- Oversaw a threefold increase in subscribers to 3 million in two years, with annual revenue surpassing £1 billion.- Managed a team within a unit of 150 employees. Show less

With a focus on the Israeli market, I supported the team in Israel to deliver the financial and sales strategy, demonstrating a solid understanding of the local marketKey achievements:- Positioned as the sole point of financial contact for business leaders in Israel- Delivered channel growth - Explored revenue streams - Led demand generation activities, marketing funds and in-store merchandising- Led pitches for senior worldwide sales finance stakeholders-… Show more With a focus on the Israeli market, I supported the team in Israel to deliver the financial and sales strategy, demonstrating a solid understanding of the local marketKey achievements:- Positioned as the sole point of financial contact for business leaders in Israel- Delivered channel growth - Explored revenue streams - Led demand generation activities, marketing funds and in-store merchandising- Led pitches for senior worldwide sales finance stakeholders- Secured funds to support channel growth.- Designed, developed and signed off of Year +1 and 3 year plans- Authorised customer contracts and initiated terms and conditions reviewsOversaw Channel revenue growth of +45% in two years to $550m p.a.Total business headcount of 15. Show less

Evaluation and assessment of iPad, Mac, Watch and Apple TV investments, translating insights into partner/stakeholder reportingKey achievements:- Led end-to-end business case appraisals- Approved and analysed financials for over 1K deals per year at a value of $150M - Provided guidance and shared best practice with global sales finance teams- Analysed campaign performance to improve funding potential and future investments.

Analyst working with Sales and Business Development covering 150 Telco partners across EMEIA- Conducted marketing analysis on Carrier and Open Channels for iPhone- Scenario modelling and post launch performance evaluations to develop a robust business case for retail iPhone launch.

Analyst working with Sales and Business Development covering 500 retailers across EMEIA- Implemented financial models to assess ROI for regional retailer point-of-sale and merchandising. - Supported the EMEIA Retail Controller with the business assessments for iPad, Mac and iPod.

My first step into the fast-paced Apple environment, rolled my sleeves up to deliver results from day one- Transformed the reporting infrastructure by automating Retail Point-of-Sale reports, the first person in Apple’s history to initiate and execute this.