Lead strategic business planning of 3 Amazon native brands: Sukoa Sports, Joyousa, and Momo&Nashi with an annual growth rate of 120%. Ensure financial health and growth of the business through weekly collaborations with global teams of Finance, Sales, Marketing, and Operations. Seek leads to introduce new products into the market, and research innovative ways to expand the market share for current products. Set cross-function goals to promote open communication and an easy flow of creative ideas between team members. Maintain relationships with suppliers in China for inventory efficiency. Analyze and budget marketing campaigns for each quarter aligned with customer demand and maintain inventory efficiency. Take key decisions by analyzing data from business reports/analytical tools and researching new E-commerce trends.

Evaluated sales forecast for three Amazon native brands: Sukoa Sports (Sports accessories), Momo&Nashi (Kids educational toys) and Joyousa (Seasonal decorations). Set sales targets by studying data from previous sales trends, market analysis, and top competitors analysis. Designed marketing strategy based on sales targets with continuous optimization. Collaborated with the Finance team and supply chain team to set marketing budgets and optimized lead time for productions aligned with sales targets. Encouraged cross-feedback on marketing campaigns and tested innovative ways to increase market share for the products. Set problem-solving protocols for under-performing or over-performing marketing campaigns

Optimized Pay-Per-Click (PPC) marketing campaigns, Google Ad campaigns, and Social Media Marketing campaigns based on Google Analytics, Helium10, SEMrush, and other data analytics toolsAchieved target ‘Advertising Cost of Sales’ (ACOS) of 8% by optimizing campaign budgets and schedules, keywords bids, and conversion rates, after analyzing customer data from business reports

Coached 55 students in Business Communication by building their personal brand with verbal and non-verbal communication skills.

Achieved a 3% increase in the marginal contribution of 4 brands: MILO, NESVITA, BUNYAD, and NIDO by conducting a thorough cost analysis.Optimized 35% of the 314 SKUs after aligning with the supply chain and brand team on material-specific opportunities and limitations.Influenced 200 LUMS students to sign up for the Nestlé MTO program by carrying out engaging activities on campus and collaborating with social media influencers to increase the reach of the MTO progamme

Collaborated with clients across the globe on Fiverr to design 57 customizable, mobile-responsive websites on WordPress, Shopify, Squarespace, and Wix. Added advanced functionality of e-commerce, membership subscription, and Search Engine Optimization to the websites. Achieved a 5-star rating on Fiverr for excellent communication skills with clients

Conducted SAPs to check for material misstatements in inland freight of D.G. Khan Cement. Engaged with the client to better understand their selling and distribution procedures.