Feelin' Good Collective offers corporate mindfulness, meditation and wellness workshops for your team.Founded by Naina Dewan and Brenda Zhou, they met as colleagues and connected as friends from their shared passion for mindfulness. Together, they hosted voluntary mindfulness and wellness workshops that ignited a spark of curiosity and eagerness to learn amongst their peers. This led to the start of Feelin’ Good.We've experienced corporate burnout first hand and understand the many challenges, like being unable to switch off after work, handling imposter syndrome, connecting with coworkers while working remotely — you name it, we've felt it. Our mission is to empower teams with stress coping mechanisms based on the principles of science and age-old yogic wisdom. Join us to re-imagine workplace culture, one breath at a time.

- Led Portfolio of Health & Wellness POCs with $50M projected revenue- Launched ‘Food as Medicine’ app - through Lean innovation sprints(foresight, empathy, define, ideate, prototype & rapid idea validation)- Architected the E2E BlueLabs innovation strategy & process through rounds ofiterations rooted in customer centricity- Developed thought leadership through research, forecasts, POV on disruptive techuse cases (Digital Connected Health, AI Spectral Imaging, Mixed Reality)- Hosted VC style growth board presentations with C-suite & business partnerssecuring funding for 4 net new emerging market initiatives- Established partnerships with Academia, Start-ups, VC funds and Accelerators suchas Mars Discovery District for co-creation opportunities- Organised Demo Days, Hackathons & Design Thinking Sessions to build ideapipeline & scout emerging tech use cases (Drones, IoT, Robotics)- Spearheaded Steer-co meetings with senior stakeholders & business sponsors toroad-map future rollouts & formulate ‘graduate to business’ strategy- Leveraged strategic foresight frameworks like Janus Cone, horizon scanning to mapsignals & trends for emerging customer trends

- Managed 7 in-store & digital emerging technology Proof of Concepts contributing to over $1M in revenue- Established partnerships with Top 3 Canadian universities, spearheading prototyping hackathons resulting in 5 POCs.- Hosted 3 Demo Day showcases & prototyping hackathons with accelerator & startup ecosystem partners like One Eleven, Ryerson DMZ, Mars Discovery District- Conducted 10+ design thinking & problem framing sessions with BU's to identify the underlying challenge statement- Built roadmaps and Proof of Concept lifecycles using Lean Innovation- Led a cross functional team of full stack developers, consultants and research analysts to drive 5 POC's from ideation to rollout- Created KPI's and milestones to scorecard health of POC's- Built low fidelity prototypes and MVP's (live in stores today) leveraging user flow tools Figma and Whimsical- Collaborated with Customer COE to design user centric solutions rooted in insights from customer intercepts & focus groups- Built Amplify:Futurists Podcast ( branding and production) aimed at collapsing silos across BU's and fostering innovation leading technology innovation projects using agile methodology to evaluate new technology use-cases for the Enterprise- Collaborating cross functionally with technical and business teams to execute proof-of-concept initiatives- Measuring project performance and presenting timely updates to executive stakeholders- Creating innovation partnership proposals to generate new opportunities through academia, start-ups, accelerators & business vendors- Leading design thinking sessions, lunch & learns and strategy sessions to identify new opportunities to business problems

1. Spearheaded market research (on-ground and online) using the three-fold approach of creating and interacting with Focus Groups, Crafting & circulating surveys and field trials which led to identifying the gaping hole of primitive data capturing and collection across the Indian retail landscape and helped to carve out our USP as a disruptive custom made AI software solutions company. 2. Project managed the development and packaging sensor technology to be able to map Gaze Time, Consideration Window, Demographics by converting the data into heat maps and extensive reports which will help marketers take more strategic decisions. 3. Lead Generation & Business Development : Heading the Business Development across Tier 1 and Tier 2 cities in India for our Artificial Intelligence solutions like Facial Recognition powered Visitor Management Systems. 4. Lead the ideation, dissemination and launch for a new innovation of Meditation VR modules for kids which is now live across 10 private schools across Delhi NCR.5. Led the creative team to create experiential zones for UNESCO world heritage sites across India with the Archeological Survey of India.6. Critically examined the company operations and established 3 new divisions which increasedrevenue by 20%.

- Head of Client Acquisition and Business Development adding 20+ clients & oversaw revenue increase of 200-250% - Established processes, reporting mechanisms for core services & introduced Marketing Analytics to chart ROI and maximise client retention - Incubated, launched promoted growth of socially impactful brands such as Delta App - India’s first LGBTQIA+ dating & networking app, Nidhi Munim - a Pan India plus size swimwear brand, Vandy’s - A Vegan Cafe.- Led Delta Pledge Campaign for Delta App leading to creation of jobs for over 100 transgender members across Fortune 500 companies with top global publications including Pink News UK and Refinery 29 featuring Delta App - Established a marketing consulting division securing 10 retainer clients across industries and building a team of marketing associates.- Built a team of 15 marketing associates, 3 graphic designers and interns while also implementing key accountability and training processes.

CROCS INDIA (Key Account Manager)Deliverables- Conceptualised the marketing calendar and executed social media campaigns aligned with the evolving brand perception - Led online PR by initiating and managing collaborations with influencers, fashion bloggers and relevant online communities such as Gurgaon moms and Forever Fit - Directed design for e-mailers and 360 degree marketing collaterals- Mapped Google Analytics to track website traffic and conversions enabled through social mediaImpact : - Increased social media led conversions from 7 to 47 within 2 months through carefully crafted contests and occasion specific campaigns. - Increased the fan base on Facebook from 31,000 to 1,30,750 within 15 months through effective targeting, innovative campaigns and ads..- Increase in engagement rate on social media by 50% through collaboration with online communities, blogger outreach, contests and campaigns. JAMIE OLIVER INDIA GROUP (Key Account Manager) - Worked on creating the brand positioning for Jamie’s Pizzeria and Jamie’s Italian in India.- Space Design : worked with vendors to give inputs on the décor of the restaurant, menu additions and bring the restaurant to life.- Successfully worked on the Media Net for all tasting previews of the restaurant. - Conceptualised and executed social media campaigns to push the 2 new restaurants across platforms through countdowns, GIF’s, BTS, Jamie Oliver videos and contests.- Email Marketing : promotional and transactional mailers were conceptualized and executed to leverage the brands awareness, loyalty and increase restaurant footfall – achieved an open rate higher than industry standards. - Monitored and managed the Zomato page and enabled collaborations with relevant online food groups and bloggers.- Directed and executed marketing collateral for the brand.- Enabled cross promotional branding with other brands like - Marks & Spencer’s, Canvas Laugh Club, Make My Trip and L’occtaine.

Business development, Client Servicing, Social Media Marketing, Market Research