Key Functional Areas of Responsibilities- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages-Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific-Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects-Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)-Implement link building campaigns in coordination with client SEO goals-Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals-Keep pace with SEO, search engine, social media and internet marketing industry trends and developments-Research and administer social media tools in support of clients’ social media strategy