Marketing Leader
CurrentSpearheaded the development and execution of field marketing, demand generation, and account-based marketing strategies to support new business acquisition and customer retention.Led cross-functional collaboration with sales, product, and CRM teams to align marketing strategies with revenue goals, ensuring cohesive go-to-market (GTM) approaches and sales enablement support.Developed comprehensive lead qualification and scoring workflows to streamline campaign performance analysis and improve pipeline management.Oversaw multi-regional event and campaign strategies, expanding into key markets to drive brand visibility and generate new leads.Directed the rebranding and relaunch of Locusview’s website, focusing on strategic positioning, targeted messaging, and customer engagement to enhance product awareness and adoption.Built and managed a high-performing creative team of designers and copywriters, ensuring brand consistency and producing impactful digital and print assets.Led partner marketing initiatives, collaborating with key external partners to drive co-marketing campaigns and expand reach within target audiences.Supervised marketing operations interns, providing mentorship and guidance to support campaign execution, data analysis, and project management.