As VP of Consumer Growth & Performance Marketing, I lead a dynamic team across SEO, Paid Media, A/B Testing, Conversion Optimization, Analytics, Content, and CRM. I’m passionate about building a cross-functional “rockstar” team of Product Managers and Growth Marketers, scaling consumer growth, and driving impact across digital channels.•Growth and Cost Optimization: Achieved substantial growth and cost savings by in-housing critical functions and MarTech, enhancing speed and control over results.•Strategic Innovation: Leveraged data and creative strategies to drive consumer acquisition and engagement through tailored traffic acquisition methods.•High-Impact Leadership: Focused on building high-performance teams and developing growth strategies that increase revenue and profit margins.Let’s connect to discuss high-impact strategies and innovative approaches in growth marketing.

At TripAdvisor, I led a high-performing team of Growth Product Managers, driving growth across 55 international websites in 29 languages, including brands like Viator, The Fork, and Cruise Critic.•World-Class SEO Leadership: Spearheaded a comprehensive SEO program, executing 200+ experiments per quarter, adding 10M+ incremental annual visitors.•Revenue-Driving Product Innovation: Launched products that generated millions in new visitors annually, bolstering TripAdvisor’s global reach.•Quality & Risk Management: As Head of Search, enhanced search quality with smoke tests, patches, and hotfixes, reducing risk and improving user experience.•Process Development: Established a QA Checklist, Audit Process, and SEO Playbook for TAMG, supporting six new international market launches.

As head of Search at Oriental Trading, I built an effective, high-performing in-house SEO program from the ground up, driving exponential growth and cost savings. Later, joining a successful catalog company acquired by Berkshire Hathaway, I leveraged SEO to transform performance across key product categories and optimize marketing investments.• Exponential Revenue Growth: Within the first year, SEO-driven strategies led to a 100% increase in revenue, followed by sustained double-digit growth in subsequent years. Achieved “hockey stick” growth in competitive niches, turning categories like Halloween Costumes into significant revenue drivers.• Strategic Cost Reduction: Reduced affiliate program costs by managing coupon strategies, saving millions annually. During the 2008-2009 recession, optimized SEO/SEM strategies and PLAs to maintain growth while significantly lowering marketing expenditures.• Core Strengths: Built and led a high-impact SEO team, developed winning strategies from scratch, and demonstrated adaptability during economic challenges. Focused on cross-department collaboration and maintaining a data-driven approach to stay ahead of industry trends.

At Pinnacle Marketing Group, I transformed a high-traffic Sports, Concerts, and Theater Ticket website portfolio by developing and executing a robust growth strategy across product, pricing, and traffic acquisition. Our approach strategically leveraged organic and paid channels, creating a well-rounded growth engine for sustainable success.• Explosive Traffic Growth: Achieved a 300% increase in website traffic within the first year, establishing a foundation for consistent double-digit year-over-year growth that supported long-term expansion.• Revenue Acceleration: Drove substantial revenue growth through a multi-layered strategy, including optimizing organic traffic acquisition to boost profit margins, increasing average order value (AOV), and implementing strategic margin adjustments across our sites.• Balanced Traffic Diversification: Enhanced the traffic mix with targeted SEO and SEM improvements. Our SEO efforts elevated profit margins, while strategic SEM investments delivered higher ROAS and significant cost savings.