Nalin Agarwal Email & Phone Number

India

Kolkata Area, India

Responsible for new product launches & all marketing activities in the region for the fastest growing FMCG & Beauty products company in India. Planned and executed marketing programs for all three brands – Garnier, L’Oreal & Maybelline. Successfully implemented marketing initiatives and new launch programs for several new launches – Garnier Fructis, L’Oreal Pearl Perfect, L’Oreal Total Repair 5, Youth Code, Mat-morphose, Maybelline Kajal, Maybelline Color Sensational and many more. Some of the specific achievements include:• Successfully managed the launch of 20+ new products for Garnier, L’Oreal & Maybelline• Driven massive visibility initiative: “Halla bol” for the Garnier Brand – which substantially increased in-store visibility for the brand, resulting in Garnier becoming the most “Dominating” brand in the stores.• Planning and execution of 360 degree marketing promotions during Durga Pujo in Kolkata with massive branding, exclusive events, trade promotions across the city. • Lead the Designing of “Garnier Durga” – a Durga idol made from Garnier products – which became the talk of the town, and was highlighted in the L’Oreal World Book 2010.• Awarded “India’s Best L’Orealian” Award for my contributions to making my region as the Best Region in 2010.• Coordinated training for entire sales team for new product knowledge and awareness, and selling skills development.• Received several accolades from top management in recognition of my outstanding efforts for various promotions including Maybelline Kajal Launch, Garnier Promotions for Pujo, and Anti-competition visibility upgrade drive in Kolkata etc.• Successfully conducted market research for ascertaining the dynamics of the Kajal Market for new launch - Maybelline Colossal Kajal.

Lead several marketing communications initiatives for marketing of the largest selling accounting and business management software – Tally. Successfully driven massive marketing campaign for the launch of Tally 7.2 –coinciding with the biggest indirect tax reforms of all times in India – introduction of VAT (value added tax). Planned and executed several marketing promotion programs for various versions of Tally including the latest Tally ERP 9 – enterprise management software. Specific achievements include:• Successfully implemented Direct Marketing and Lead generation initiatives during the launch of various versions of Tally & Shopper (retail management software).• Managed execution of 100+ customer awareness seminars in a short span of one month - for customer awareness of VAT and to promote usage of the first VAT compliant software. • Planned and organised VAT Mela – a trade fair for promotion of Tally 7.2.• Planned and executed “CA engagement model” for Chartered Accountants to promote the use of Tally by the CA’s client-base.• Successfully implemented the “Reseller engagement model” to drive marketing of Tally through 5000+ computer resellers in Eastern India..• Collaborated with sales team to direct “segment marketing approach” which enabled tapping the sales potential of specific target groups and industries.• Planned and executed regional media plan for eastern region – including Press, TV and outdoor.

Responsible for the entire marketing function of the company – a leading marketing services organization with Pan India operations. Directed all marketing planning and execution, product development, brand management, brand positioning, product pricing, media planning and execution, marketing communication and direct marketing activities, in close coordination with the CMD. Some specific achievements included:• Developed and monitored Annual Marketing Plan covering existing tradeshows, new launches and geographical expansion. • Market Research for new product development. Design and launch of various trade shows including Mumbai Shopping Festival, Mumbai Motor Show, Mumbai Book Fair and Good Governance India.• Developed the Marketing Communication for all the new product launches including Logo design, positioning statement, brochures, leaflets, posters and press advertisements.• Website design and content management for the corporate website and individual product websites. E-marketing through the websites.• Implemented the Direct Marketing campaigns for various tradeshows including telemarketing, direct mailers and database marketing.• Successfully handled all Media Planning, liaison with media and PR agencies, planning and execution of ATL & BTL activities.• Handled all customer feedback collection and analysis – directed conducting of all visitor surveys and participant feedback collection.• Prepared and controlled all marketing budgets.• Successfully lead the International marketing efforts and targeted marketing efforts for various projects.

Executive Program In Management, Marketing

1; 2) B.Com (Hons; Mba; Program, Business Management