Nancy Baum Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois

Chicago, Illinois

Chicago, IL

• Utilize multiple research techniques from design to analysis (examples include ethnography, shopalongs, IDIs, TDIs, online focus groups, digital communities)
• Design custom screeners, questionnaires and complex discussion guides that meet project objectives in the most efficient and effective way
• Moderate digital communities, online focus groups, TDIs and IDIs
• Provide support on quantitative research projects (questionnaire design, QA, project management, analysis plan, report writing)
• Manage qualitative research recruitment and participant selection
• Efficiently manages resources on multiple projects and delegate project work

Buffalo Grove, IL

• Research Collaboration and Moderation with External Vendors
• Create recruitment screeners based on criteria from planning manager
• Create consumer and moderator protocols
• Moderate focus groups, CLTs, and usability tests
• Assist in data tabulation and generate research reports based on conducted studies
• Participate in innovation sessions and concept developmentConsumer Insight Development

Greater Chicago Area

• Analyze qualitative data to identify need-states, drivers, and shoppers’ perceptions in order to provide insights and creative solutions for manufacturers and retailers
• Assist team in creating deliverables for client

Greater Chicago Area

• Conduct research to identify consumer needs, attitudes and perceptions of products and services, understand their path to purchase and understand where the purchase decision is made in order to provide actionable.
• Worked as part of a team on 30+ projects.
• Conducted ethnographic observations and hundreds of in-store intercept surveys with consumers.
• Conducted contextual inquiry with more than 80 consumers via home interviews and store shopalongs.
• Analyzed qualitative data to identify patterns and themes and assisted team in creating deliverables for client.

Department Of Anthropology

• Awarded $113,000 grant from the North Texas Food Bank to conduct a 12-month research project.
• Provided overall management and daily operations of project including defining research objectives, managing logistics, recruiting participants, executing all technical research activities, overseeing graduate research.
• Conducted 90 semi-structured interviews and 4 focus groups. Methods included concept mapping and GIS mapping.
• Goal of the project was to provide insight that will assist NTFB in providing effective and appropriate outreach and interventions.

Denton, Texas

• Served as an assistant to professors by proctoring and grading quizzes and exams
• Assisted students by answering any questions or concerns about class material and offering constructive criticism on writing assignments
• Conducted lectures when requested

• Assisted in design, implementation and evaluation of a health promotion program. Project activities included:
• Assessing adolescents’ food attitudes and behaviors
• Designing and implementing an afterschool program for youth at-risk for chronic nutrition-related diseases.
• Evaluating program to assess its appropriateness and effectiveness in increasing youth’s self-esteem and motivating them to eat healthier foods and increase physical activity.

Lake Atitlan, Guatemala

Attended a summer ethnographic field school directed by Dr. Tim Wallace. The field school took place in Lake Atitlan, Guatemala for two months. Activities included attending biweekly lectures, practicing ethnographic methods, and conducting independent research projects. Research paper was presented at the 2007 SfAA conference.

Mph, Public Health

Ms, Applied Anthropology

Activities and Societies: Lambda Alpha - National Collegiate Honors Society for Anthropology

Bachelors, Anthropology