• Redesigned company logo and transitioned website to WordPress platform to modernize and refresh the brand.• Developed a marketing and sales plan to increase company revenue.• Created sales presentation materials, updated client database, and identified potential clients.• Oversaw day-to-day operations of the company and lead a team of four.

• Co-wrote the branding statement and developed a comprehensive marketing and sales plan.• Oversaw the graphic design of the logo, website, and marketing materials.• Created consistent and coherent company profiles on social media platforms.• Designed a patient referral program that increased customer traffic and sales by 25% in one quarter.• Purchased and designed direct mail advertising campaigns averaging a response rate of 7%.• Attended health fairs and networking events to meet community business leaders.• Established policies and procedures for productive operation of the office.• Recruited, trained and supervised a team of six members using tact and diplomacy.• Wrote internal and external communications including employee handbook and incident management policies.• Oversaw office finances using Quick Books Online and determined the operating budget.• Participated in negotiating fees with insurance companies annually.

• Created all press releases and requests for media coverage and developed a rapport with local media contacts.• Negotiated advertising and trade agreement contracts with media outlets.• Conducted public speaking engagements and Spanish-language media interviews.• Maintained records and wrote detailed reports of media coverage to provide to sponsors.• Presented results of public relations efforts, advertising, and social media activity to board of directors monthly.• Worked with graphic design and branding professionals in creation of new logo and branding creative. • Assisted in fundraising efforts by creating marketing communications materials and event planning.External Communications • Served as Editor of Rio Magazine• Collaborated with publishing company and creative services to determine the editorial content of each issue.• Assigned stories to writers, sourced photography, proofread copy, and approved content.• Wrote the "Letter from the Editor" in English and Spanish each issue. • Wrote and distributed two monthly newsletters to membership and general interest list. • Coordinated video production of events for posting on digital media. • Acted as a liaison between association and webmaster for updates and changes to website.• Managed social media profiles and ensured that information on all social media is fresh and on brand.• Wrote and distributed donation packet for the Robert HH Hugman bust fundraiser.

• Developed comprehensive marketing, communications, and public relations plans for agency clients • Counseled businesses in strategy and planning • Served as project manager by establishing priorities, timelines, and budgets • Ensured creative for each project was aligned for the audience as well as within brand guidelines • Evaluated effectiveness of marketing efforts impact through customer feedback campaigns, website/ social media analytics, and sales data • Delivered presentations to stakeholders and company leaders including board of directors and presidentNotable Projects • The City of San Antonio - Animal Care Services • Helped create and implement a comprehensive communications plan to shift perception and increase awareness of the services ACS provides • The City of San Antonio- Pre-K 4 SA • Identified and visited community outreach centers to promote enrollment in the newly-launched program and translated all copy to Spanish • The City of San Antonio –Human Resources- It’s About You! • Planned the inaugural event at Main Plaza, coordinated the attendance of Mayor Julian Castro and the Spurs Coyote, and promoted the event to city employees • San Antonio Free Trade Alliance• Helped create market introduction plans for Mexican investors as part of the economic development office services.

• Planned special events, developed monthly marketing action plans, and produced point-of-sale materials for on campus food service locations including two all-you-care-to-eat buffets, two convenience stores, two cafes, a pizzeria, and a smoothie shop • Chaired weekly marketing meetings with location managers to update the marketing calendar and prepare for future specials • Supervised two graphic design interns

Assisted in the implementation of appropriate marketing campaigns by creating online and social media content, attending and working events, writing press releases, and providing customer service.

Monitored state and local websites to find business opportunities for the firm and wrote and assembled visually engaging Requests for Qualifications packets.

Sold advertisement space to national businesses averaging $1,000 per issue and created advertising kits for potential advertisers and custom advertisements with Adobe Creative Suite. Maintained communication with national clients as well as generate invoices and log/deposit checks.