Nancy Calaway, Cae Email & Phone Number

Texas, United States

Title change with division expansion; responsibilities remained the same as when my title was Director of Member Communications and Marketing

• Develop, implement, and manage an internal communications plan that successfully communicates the policies, activities, and benefits of membership in a timely manner.• Oversee a comprehensive marketing plan with emphasis on robust membership growth, member engagement and retention; increased conference registration; and product sales growth.• Responsible for accurate storytelling and timely distribution of multiple print and digital publications (with metrics that regularly exceed industry standards by 5x).• Managed the complete redesign and content migration of ACEP.org (5 million page views/year) .• Lead web content strategy, including key SEO efforts on strategic pages vital to marketing efforts.• Direct the planning and execution of social media content across all brand channels.• Oversee the production of print and digital design materials, including ads, brochures, and large-scale graphics.• Write and distribute messages from the ACEP President and draft speeches, as needed.• Actively participate in the strategic planning/budgeting process and develop realistic recommendations for our $2-3 million division budget.• Supervise a 9-member team of diverse, creative staff members.• Work under tight deadlines and on unscheduled projects.• Extensive work in a team, as both leader and contributor.• Collaborate across departments to share information and communicate it effectively.

• Wrote and edited articles for a monthly news magazine.• Developed, managed, and executed the production of a daily newsletter at the annual conference that was published and distributed to almost 8,000 attendees on site.• Served as the e-mail marketing coordinator, integrating the CRM with the e-mail service provider, as well as managed a distribution calendar, and wrote/edited content.• Wrote marketing content for retention and acquisition campaigns.• Managed, coordinated, and provided messaging for ACEP’s growing social media presence.

• Wrote news and feature articles in two bureaus of the award-winning newspaper (the nation’s 8th largest paper at that time).• Provided accurate and error-free content under strict, intense daily deadlines.• Worked consecutively on multiple assignments and collaborated with other reporters on team projects.• Served as team leader in developing the newspaper’s internal disaster coverage plan.

Wrote news and feature articles, working under daily deadlines. Served as the newspaper's Saturday editor, providing editorial direction to other reporters.

Wrote news and feature articles on a variety of topics for these now defunct sister publications.

At this former federal government project, I assisted the public relations department by writing articles for in-house publications and organizing high-profile government media events.