- Full function marketing scope including brand positioning, portfolio strategies , talent development and responsible to drive top line growth.- Strong business growth for consecutive 6 years especially since 2022. - Develop marketing capabilities within 2 years to be in line with Corporate transformation needs- Amway brand awareness and favorability has shown upward trend driven by strong marketing performance by 2024.-reach historical high sales in FY2024, a record breaking year under challenging economic environment

Markets covered Greater China , South East Asia and KoreaLed strategic framework for the fast growing Pan Asia Markets . Developed business models for each markets with clear channel/ brand priorities. Developed consumer insights and research specifically for Mainland China. E-commerce and retail expansion were key pillars that accelerated China double digit growth. Established China team and completed the integration within a year,built the foundation for further China growth.Achieved record high profits in 2021.

Living Sales Unit: managing brand portfolio including English Crystal Living brands of Wedgewood, Waterford, Royal Albert , Royal Daulton . Scandinavian brands of Royal Copenhagen , Iittala, ArabiaLeading integration of company merge of WWRD , scope including office relocation; legal , system , supply chain ,distribution and employee realignment.Top-line and bottom line results have been growth year on year through 2018-2020( under COVID-19 still).Achieved record high sales and profit in 2020!

Head of Consumer Goods Business/ 33 retail shops with over 200 employees. Full functions responsibility.

La Mer & Bobbi BrownTurned around La Mer under PR crisis and transformed the brand into leading luxury skin care brand Fixed fundamentals of Bobbi Brown ( professional make-up brand ) and developed strong engaging beauty culture for the brand.Departure the brands with record high sales and moved to next career journey.

Brand manager for Whisper, Pringles , Pantene and VS ( Paper, Haircare and Snack categories). Top ranking capability in P&G ( Greater China calibration)Skilled at consumer insight, copy development and cross function project management.