Nancy Gitonga Email & Phone Number

Kenya

Thika, Kenya

Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in areas of brand, volume, merchandising and promotion.• Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.• Ensure that price is in line with the company strategy.• Maintain accurate and relevant outlet information• Impalement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance of the strategic brands• Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.• Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialised advice and fair trade.• To constantly monitor the achievements of yearly/cycle objectives through accurate reporting and feedback.• Encourage adult consumers and retailers to buy EABL’s brands and strengthen brand loyalty• Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient manner possible.Achievements:Grew Smirnoff Vodka by 175% delivered volume of 17453 against 9973 casesSuccessfully launched Redstar Vodka and delivered 105 cases in one night and and NSV of 3,163,456 inclusive of our portfolio brandsGrew the market by 24% on both Nsv and Volume by leveraging on offtrade and premiumtising my accounts Successfully done 3 Captain Morgan Gold and NGR scale activations that delivered an NSV of 8,976,635 inclusive of all portfolio brands soldLead my distributor teams and inspired them that enable the distributor achieve Gold after a long time through growing route to market

• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance of the strategic brands• Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.• Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialised advice and fair trade.• To constantly monitor the achievements of yearly/cycle objectives through accurate reporting and feedback.• Encourage adult consumers and retailers to buy EABL’s brands and strengthen brand loyalty• Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient manner possible.

Matuu

Manage territories on behalf of Representatives by:-• Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in areas of brand, volume, merchandising and promotion.• Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.• Ensure that price is in line with the company strategy.• Maintain accurate and relevant outlet information

Meru, Kenya

Assist the Territory representatives in executing merchandising programs.• Tasked with selling spirits to counter competition.• Ensure pricing is in line with the company strategy.• Maintain accurate and relevant outlet information