Nancy Jansen Email & Phone Number

Chaska, Mn, Us

Minneapolis, Minnesota, United States

• Successfully orchestrated over thirty-five mobile and online banking marketing campaigns annually, resulting in an impressive fifty-five million impressions, marking a remarkable 6,011% year-over-year increase.• Optimized online conversion rates through meticulous A/B testing of design elements and call-to-action strategies.• Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.• Boosted website visibility and organic traffic by implementing a comprehensive SEO strategy. Leveraged keyword research, on-page optimization, and technical improvements.• Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.• Utilized web analytics data to develop comprehensive reports for senior leadership, providing valuable insights into the performance of digital marketing initiatives.• Led management of social media accounts for diverse clients, leveraging strategic content planning and execution to generate interest in existing and upcoming product or service releases.

Greater Minneapolis-St. Paul Area

Collaborate with digital strategists and marketers across teams to develop automated campaigns. Proactively conduct research to understand B2B customers' journey.Manage the implementation of marketing automation platform san Saleforce integration.

Minneapolis, Minnesota

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.• Implemented creative programs to meet B2B business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.• Briefed senior executives on monthly projections, product launches and other marketing plans.• Developed network of related professionals to open business opportunities.• Managed workflow between staff, coordinating documents, planning and creative material distribution.

Richfield, Mn

• Played a pivotal role in supporting marketing programs and quarterly campaigns, collaborating cross-functionally to ensure seamless execution and alignment with organizational objectives.• Effectively managed the profit and loss (P&L) budget for twelve consumer credit marketing programs, overseeing financial planning, forecasting, and expenditure allocation.• Managed data by being initiative-taking and resourceful in sourcing new data, managing lists, creative testing and optimizing partner performance.• Created spreadsheets using Microsoft Excel for daily, weekly, and monthly reporting.

Shorewood, Mn

Establish and direct consistent marketing processes for 12 branches (marketing plan, design/copyrighting, customer management, staff development and budget) and collaborative teams aligned with corporate objectives.Research new markets and establish strategy/marketing plan to facilitate branch acquisition and expansion in support of broader marketing strategies.Developed and support initiatives on website, email marketing, B2B relationship, direct mail and mobile products.Manage and sell Remote Deposit Capture product which is a cost-saving benefit for the bank and business customers.Lead all corporate and community events to expand brand essence and company recognition. Host annual fundraisers for local charities and coordinate staff involvement in community parades and festivals.