Responsibilities:-Provide strategic communications and marketing consultation services to broad range of clients from small retail businesses to large, upscale restaurants-Reputation management and crisis communications -Graphic design services to support clients' print and digital campaigns-Media and public relations support for clients' industry and non-profit event collaborationsResults:- Launched Stone Water’s social media presence in 2017. Through day-to-day management of itsaccounts, positioned as the most followed among its competitors with highest engagement levels- Designed and launched a client collaboration with Costco. Marketing materials present in threeNorthern New Jersey Costco stores generating off-season revenue to fund expansion efforts

Responsibilities-Develop, implement, and evaluate performance of annual marketing and communications plan to create momentum and awareness and to test the effectiveness of communications activities -Generate online content that engages audience segments and leads to measurable action. Decide what, where, and when to disseminate -Manage the development, distribution, and maintenance of all print and electronic collateral including newsletters, brochures, annual appeals, satisfaction surveys, and The Arc of Essex County’s website -Produce and market annual fundraising events to raise unrestricted funds for the agency-Spearhead strategic plan for social media platforms and oversee staff responsible for content development; Analyze results-Assist in both broad and focused public relations and marketing efforts -Graphic design, photography, videography, and production of agency events and activitiesAccomplishments-2,800% increase in funds raised from annual Spring appeal in 7 years; 129% increase in funds raised from annual year-end appeal in 5 years-Increased The Arc’s Facebook following by 241%, Twitter following by 325%, email listserv distribution by 191%, and introduced new social media platforms including Instagram, Pinterest, Vimeo, and Hootsuite-160% growth in attendance and 81% growth in vendor participation for annual Wine/Beer event; 275% growth in attendance for annual Run/Walk -Year-over-year growth in donor recruitment and retention and press clips mentioning The Arc of Essex County-Recipient of 2017 Communicators Award from The Arc of New Jersey

Responsibilities:- Conceptualize and execute federal and healthcare integrated marketing campaigns includingmarket research; custom events, conferences, tradeshows, roadshows and street events;thought-leadership collateral; and promotional, public relations, social and web campaigns- Provide executive direction for company-wide email marketing, contact management and leadgeneration activities for six brands, maintaining current portfolio of 115,000+ stakeholders- Manage account teams, negotiate contracts and maintain budgets for all programs, eventsand business unitsAccomplishments- Designed and built custom customer relationship management (CRM) database leveragingSalesforce.com including integration with brand websites- Grew company-wide stakeholder database by more than 200% in six years-Increased company-wide outbound email marketing initiatives from 500,000 outbound emailsto more than 12 million outbound emails per year- Drove registration and lead generation activities for in-person and virtual events andconferences resulting in more than10,000+ registrants- Consistently exceeded service level agreements and delivered programs under budgetCritical Relationships-Clients: Adobe, Amazon Web Services, Brocade, EMC, MeriTalk, Mobile Work Exchange, NetApp, Palo Alto Networks, Symantec and more-Media Relationships: CIO Magazine, Federal Computer Week, Federal Times, GovernmentExecutive, Healthcare Informatics, Healthcare IT News, Health Management Technology,InformationWeek, Journal of AHIMA, New York Times, Washington Post, and more-Government Relationships: Departments of Defense, Homeland Security and Housingand Urban Development; Federal Deposit Insurance Corporation; Office of PersonnelManagement; U.S. Patent and Trademark Office and more-Vendor Relationships: audio/visual providers, corporate event photographers, drayage/eventservices companies, electrical/internet/lighting vendors, event venue contacts and more

-Trained, mentored and managed media relations interns at national junior golf tournaments-Spearheaded the live scoring program at junior golf invitationals, coordinated on-site volunteerprograms, served as a rules official and assisted tournament operations staff-Traveling media official for the South Central/West Coast (March – May) and East Coast (May –September) regions-Wrote and produced press releases, news articles, print materials and video projects todisseminate to the public