Nancy Mark Email & Phone Number

Develop websites and provide comprehensive digital marketing strategies to client companies.Results:• Developed and executed comprehensive digital marketing strategies resulting in a 30% increase in website traffic and 20% growth in online sales.o Scheduled social media activity with Hoot Suite, SproutSocial, Facebook Insights and Twitter Analytics (now X).o Monitored website performance using Google Analytics and provided actionable insights to improve user experience and conversion rates.• Implemented e-mail marketing campaigns, and increased follower engagement for 40% within six months using Infusionsoft®, Hub Spot and Salesforce.• Developed e-commerce websites using WordPress, Shopify, WIX, Feebly and GoDaddy and promoted websites via social media to create awareness, increase engagement, drive traffic, and increase profits.• Implemented traditional marketing campaigns with print ads, brochures, and newsletters to promote products.

Muscle Shoals, Alabama, United States

Executive management position in manufacturing division generating $4 million in annual sales. Broad scope of responsibility included hiring candidates and developing and managing an annual strategic marketing direction.• Developed and delivered a new business model, resulting in significant improvement in gross margin percent from 20% to 45% in first year.• Transformed a dysfunctional, fractured division into a cohesive, results-oriented team through collaborative management style.• Restructured divisional career path and compensation package for sales force, resulting in favorable HR audits.