Nancy Weakley Email & Phone Number

Plano, Tx, Us

Dallas/Fort Worth Area

Local Hardwood Flooring experts for over 50 years. Recruited into this family business to streamline marketing, customer service, and accounting functions and facilitate a more dynamic company culture.

Mexico/Caribbean/Central Us Presidents Club

I was recruited to onboard multiple prestigious 4- & 5-star hotel companies in Cancun, Riviera Maya, and Puerto Vallarta. I also worked with existing partners more effectively utilize Groupon by developing annual plans to maximize results. Partners included multi-property chains as well as unique boutique properties to bring a diverse offering to the Groupon customer. I increased the number of hotels and prestigious brands in these destinations by well over 200% due to the relationships I had developed in previous roles and my previous experience in the destinations and the travel industry. I maintained and grew these valuable partnerships by working closely with the hotels and corporate sales and revenue management teams to maximize the effectiveness of a Groupon strategy as a complement to their existing revenue strategies. This contributed to achieving their occupancy and revenue goals year-round in these highly competitive destinations.

Dallas/Fort Worth Area

Chansen Publishing 2011-presentSenior Account ManagerLargest magazine publisher in North Texas publishes 17 editions, 667,000 copies monthly, targeting affluent families. Clients include hospitals, physician groups, attorneys, luxury retail, dental practices and upscale remodeling companies.Increased sales revenue 58% in 2012 and 19% in 2013. Member of Director’s Club (2012), Executive’s Club (2013)

Community Publication focused on Collin County in DFW publishing since 1982. Recruited by the publisher to reverse a decline in revenues and expand the magazine’s product offering including print and digital.Reversed the negative revenue trend within 90-days and produced 15 consecutivemonths of quota-busting growth through June 2008.Doubled personal sales and personal account base within six months from 25 active accounts to 50.Grew revenues 11%, over $200,000 in 2007.Developed user-friendly website design increasing revenues and market share.

Dallas/Fort Worth Area

AT&T Yellow Pages / YP.com 2005-2006Account ExecutiveRanked second out of 60 in the office for individual production with credit for achieving 300% of the first and second quarter sales objectives with less than two months product experience.Produced over $1-million in revenue.Held account attrition to less than 5%, against an office average in excess of 20%, and improved existing account revenues by 15% against an office average of negative 11%.

Dallas/Fort Worth Area

Adventures & Travel in Mexico LLC 2004–2005Director of SalesNiche Online Reservation center specializing in independent hotels and niche Bed and Breakfasts throughout Mexico.Initial product development, produced web-site content, and developed sales strategy necessary to bring the company to the Mezzanine funding level.Secured 20 new partnerships Mexican facilities and generated sufficient revenues to cash flow in the black.

Dallas/Fort Worth Area

Marketing Manager - North AmericaPosadas is the largest hotel chain in Mexico, with 65 Fiesta Americana and Fiesta Inn Hotels.Recruited with two-fold responsibility: increase brand awareness and market share andtransition to an autonomous U.S. based marketing for the 7 resort properties.Implemented marketing campaigns for three category Sales Directors – Individual,Leisure and Business.Developed marketing plans, budgets and performance goals for the U.S. bases advertising and promotional agencies. Collaborated with category Sales Directors to establish channel specific marketing strategies including trade shows, PR and advertising campaigns.Negotiated co-op funding with travel partners such as Expedia and Travelocity;