Nancy Crawford

Nancy Crawford Email and Phone Number

Marketing Success Manager @ CertaPro Painters
Detroit, MI, US
Nancy Crawford's Location
Detroit Metropolitan Area, United States
Nancy Crawford's Contact Details

Nancy Crawford personal email

n/a
About Nancy Crawford

Nancy Crawford is a Marketing Success Manager at CertaPro Painters. She possess expertise in franchising, market planning, field marketing, marketing, restaurants and 19 more skills.

Nancy Crawford's Current Company Details
CertaPro Painters

Certapro Painters

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Marketing Success Manager
Detroit, MI, US
Website:
certapro.com
Employees:
1768
Nancy Crawford Work Experience Details
  • Certapro Painters
    Marketing Success Manager
    Certapro Painters
    Detroit, Mi, Us
    View
  • Berline
    Senior Account Management Supervisor
    Berline Feb 2015 - Present
    Advertising Agency - Greater Detroit Area
    - Lead strategic marketing initiatives for 41 Wendy's Co-ops and other restaurant brands, managing over $15 million in media spend and partnerships. - Spearheaded the agency's growth from 14 to 41 Wendy’s markets, adding $8.3M in billing and increasing agency income by $800K annually.- Develop and negotiate cross-platform promotions to drive customer engagement, sales, product adoption and profits - securing multiple client awards.- Provide strategic recommendations on media planning, budgeting, and sponsorships to align with corporate and local brand strategies.- Cultivate and maintain long-standing relationships with franchise partners, corporate leadership, operations and vendors, collaborating to enhance the value of campaign initiatives.- Knowledgeable and skillful in multiple disciplines – traditional media, account management, digital/internet marketing, media planning, sponsorship negotiation- allowing for a broad approach to managing marketing plans for multiple markets.Key Achievements:-Designed and executed traffic-driving programs for underperforming markets, driving significant improvements in sales and profitability.- Sourced media, digital and promotional solutions to enhance market presence and drive customer engagement.
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  • The Wendy'S Company
    Regional Field Marketing Manager
    The Wendy'S Company Oct 2000 - Feb 2015
    Midwest
    - Managed marketing strategy for 650+ restaurants / 75+ franchise groups across seven states, collaborating with franchisees, corporate teams, and agencies to implement traffic driving campaigns.- Provided data-driven recommendations to build customer sales and engagement in 29 markets utilizing actionable consumer insights, local agency resources and franchise relations to effectively implement.- Developed market entry strategies and re-opening plans resulting in a 20-30% increase in sales trends.- Conducted business analysis to reverse sales trends, achieving a 5% traffic lift in Chicago DMA.- Managed financial performance of Co-ops, ensuring efficient fund allocation and LT profitability.Key Achievements:- Delivered above average sales results and 35% ROI in media Added-Value across markets.- Influenced franchisees in 72% of markets to investment spend 50% or more over obligatory franchise Co-op fees – allowing for expanded marketing plans and results in local markets.- Repeatedly recognized with Wendy’s Diamond Awards for exceptional marketing program execution.
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  • Wendy'S International
    Corporate Marketing Services Manager
    Wendy'S International May 1997 - Sep 2000
    Columbus, Oh
    - Served as the primary liaison between Field and Corporate marketing and operation teams, ensuring alignment of local initiative with national brand strategies.- Developed a national Merchandising Execution Plan to optimize product launches and campaigns.- Managed $50M in Vendor inventory, overseeing fulfillment, sweepstakes and packaging initiatives.- Streamlined communication process b/w Corporate and local teams- improving campaign efficiency. - Designed fulfillment procedures for national promotions, including sweepstakes elements and packaging.
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Nancy Crawford Skills

Franchising Market Planning Field Marketing Marketing Restaurants Marketing Strategy Budgets Strategic Planning Food Service Management Advertising Team Building Franchise Consulting Restaurant Management Brand Management Integrated Marketing Marketing Communications Customer Service Budgeting Results Orientation Influence At All Levels Relationship Building Multi Unit Leadership Local Marketing

Nancy Crawford Education Details

Frequently Asked Questions about Nancy Crawford

What company does Nancy Crawford work for?

Nancy Crawford works for Certapro Painters

What is Nancy Crawford's role at the current company?

Nancy Crawford's current role is Marketing Success Manager.

What is Nancy Crawford's email address?

Nancy Crawford's email address is na****@****dys.com

What schools did Nancy Crawford attend?

Nancy Crawford attended University Of Toledo.

What skills is Nancy Crawford known for?

Nancy Crawford has skills like Franchising, Market Planning, Field Marketing, Marketing, Restaurants, Marketing Strategy, Budgets, Strategic Planning, Food Service, Management, Advertising, Team Building.

Who are Nancy Crawford's colleagues?

Nancy Crawford's colleagues are Rob Wright, Patrice Foley, Wes Maier, Certapro Painters Of Wny, Kim Mahaney, Chris Khalifa, Greg Reininga.

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