•Initiated collaborations with NGOs and influencers for various campaigns, fostering meaningful partnerships to amplify social impact and outreach.•Participated actively in collaborative brainstorming sessions with the founders to generate innovative ideas and concepts for social media initiatives, leveraging diverse perspectives and expertise.•Produced compelling informational video content to raise awareness about social causes, effectively driving conversions and inspiring action among the audience.•Played a key role in planning and organizing fundraising events for social welfare initiatives, ensuring seamless execution and maximizing participation and donations.•Raised approximately $13,500 for LGBTQIA+ survivors and $13,000 to support 81 menstruates, in collaboration with Pee Safe, through strategic fundraising efforts, demonstrating a commitment to social causes and impactful outcomes.

•Managed six social media accounts of different niche, ensuring consistent brand presence and engagement across platforms.•Led strategic planning and content strategy efforts, orchestrating compelling posts and campaigns tailored to each platform's audience and objectives.•Proficiently navigated six social media platforms, leveraging insights to drive a notable 33% increase in follower engagement.•Developed and maintained detailed social media calendars on a weekly and monthly basis, facilitating organized and timely content scheduling.•Captivated the audience with engaging stories twice on a weekly basis, fostering active interaction and connection with followers.•Worked closely with the creative team to develop compelling content strategies, and actively participated in brand shoots to ensure the creation of impactful visual content.

•Engaged in daily interactions with 10-15 influencers to cultivate and maintain collaborative partnerships, fostering mutually beneficial relationships for brand promotion and awareness.•Tracked and analyzed methodically the performance of marketing campaigns, utilizing data insights to assess effectiveness, identify areas for improvement, and optimize strategies for maximum impact and ROI.•Strategically arranged influencers according to the brand's specific needs and campaign objectives, ensuring alignment with target audience demographics, messaging, and desired outcomes.•Leveraged Google Sheets to meticulously identify the top 100 influencers within relevant niches, evaluating them based on expertise, engagement rate, and profile insights to curate an effective pool of potential collaborators.•Negotiated with influencers to secure collaboration agreements, leveraging persuasive communication and strategic incentives to establish mutually beneficial partnerships that align with brand goals and budgetary considerations.