Nancy Castaneda Email & Phone Number

El Salvador

Leading paid media to drive prospects for Enterprise and Emerging business in the Americas.

El Salvador

Proudest accomplishment: Setting up process for campaign execution, full training and skill ramp up of Activation team from the ground up in 3 months for programmatic and social. Led Coca-Colas’ digital execution on paid media for the Central America and Caribbean market, involving:• Campaign management• Team Management• Regional Reporting• Regional Billing• Training & coaching• Global compliance• KPI establishment• Partner & Media Relations

El Salvador

Proudest Accomplishment: Seamless campaign launches and budget-free issues for over 2 years across Programmatic and Social. Created a Prisma reconciliation process that required only 1 day.Day-to-day involved coordinating execution between media and activation team:• Exceeded benchmarks and KPIs• Team management & training• End-of-campaign reporting• Wrap up recommendations• Coordination with AdOps and Analytics• Billing and reconciliation• Campaign management

El Salvador

Leading production at Otro Medio has helped me learn the in and outs of organizing work schedules and production times between my team, external collaborator and clients. This experience has helped our team produce social media content that has helped our clients thrive in social media platforms. • We have doubled client's social media audience.• Created websites built for social engagement• Launched successful ad campaigns to promote company's services, products and achievements.• We've focused most of our client's development in content marketing to promote customer loyalty.

San Salvador, El Salvador

Proudest Accomplishment: Unified metric dashboard for campaign performance.My ability to work well with others became a team leadership position where I coordinated campaign managers for Renew Life and Burt’s Bees accounts.• Various formats executed, including DTC sales, CTV Native, Display, Video, Audio and triggered rich media.• Budget management• ROAS/CPA campaign management• Reporting to Media• Training & coaching• Programmatics DSPs

San Salvador, El Salvador

As programmatic campaign manager, I've been assigned as pod leader for Renew Life, Burt's Bees and the Nutranext brands for Clorox. I oversee these brand's performance on programmatic and help teammates in presenting data and optimizing campaigns. I work closely with media to recommend tactics that work best to accomplish the client's objectives for these brands.

San Salvador, El Salvador

As associate campaign manager, I managed Clorox campaigns for the Clorox Equity brands as well as Burt's Bees. The programmatic campaigns I managed consistently delivered in full and were optimized according to the metrics set by our media team and the client. I was tasked to handle a variety of tactics from standard video, brand lift studies on the DV360 platform to traditional and dynamic display campaigns. I have experience managing campaigns in DV360, TheTradeDesk and the Amazon Advertising Platform.

San Salvador, El Salvador

In my capacity as an internet marketing specialist I've created e-mail marketing, webinars, and social media campaigns to promote and generated awareness in Microsoft LNM, Microsoft Partner Network, and other Microsoft subsidiaries and partners.• Successful execution of over 15 webinars for Microsoft LNM for the last two years.• Achieved above average click rates over select Microsoft Azure and Microsoft Office campaigns.• Created Social Media Ad campaigns to boost awareness for M100 certification in Guatemala, Ecuador, and Paraguay.• Developed complete branding for a branch service of Marketing PMO called Digital Marketing Enablement Program (DMEP).• Crafted a comprehensive website analysis as a part of tailored program in DMEP.• Lead for content development of e-mail marketing campaigns with external providers.• Manage Infusionsoft campaign building and management.

Html programming for email marketing

Cc Masferrer

As development director, I was charged with overseeing production and execution of social media posts and ad campaigns for over 10 brands ranging from b2b solutions, real state and retail. Every day work entailed leading client meetings and organizing time for design execution with our chief designer. Additionally, I contributed to production with html programming, mail and hosting support for select customers. During my time at this company I created over:• +20 Fanpages for different customers with custom app pages.• +20 websites for companies in retail, B2B services, real state, and food services.• +10 SEO analysis and optimization for select websites.• +10 Ad campaigns in Facebook with their respective analytics breakdown for the clients.• + 20 e-mail marketing campaigns in company tool with their respective analytics breakdown for the clients.

Carretera Panamericana Cc Multiplaza Local C37

Asesoría de imagen de marca y manejo de medios.

Postgraduate Degree, Project Management

Postgrado En Design Thinking

Licenciatura En Comunicaciones Integradas De Marketing, Marketing, B

Activities and Societies: Finalista concurso latinoamericano de publicidad en Universidad, concepto: campaña de consciencia social.Técnico.

Bachillerato, Bachillerato General

Activities and Societies: Debate team, photography, editor in chief for school magazine, writer for school newspaper.Part of a Peace Corp.