Nancy Cherry Email & Phone Number

Natick, Massachusetts, United States

Senior Visual Designer for global events and tradeshows.

Massachusetts, United States

Focused on crafting identity systems and visual design solutions tailored to a wide range of industries, encompassing high-tech, cyber security, life sciences, medical devices, consumer products, startups, government entities, and financial services. Clients: Bolt Navigation, Cogwear, Incite Medica, Jane Riley, OneSpan, Transmit Security, The Cherneff Group, Threat Connect, Yellowbrick.KEY ACCOMPLISHMENTS:• Created and executed a global rebrand for OneSpan, a cyber security company, in 9 months. Producing over 1000 assets including Logo, Brand Guidelines, eBooks, Case Studies, White Papers, Datasheets, Website, Videos, Social Media Advertising, Trade Shows, SKO event, in multiple languages. Introduced project management tools such as Monday.com and dynamic content tools like Ceros, resulting in enhanced internal communication, expedited project delivery, heightened customer engagement, and increased sales. As a hands-on leader and designer, I collaborated closely with C-Suite executives to align creative endeavors with overarching business objectives.• Spearheaded brand creation, PR initiatives, social media campaigns, PowerPoint decks, and website design and development for Cogwear, a pioneering startup in the field of medical technology with a mental health focus. This concerted effort culminated in the successful attainment of investor funding.• Achieved amplified brand exposure and market expansion for Bolt, an emerging medical device company specializing in groundbreaking spine surgery technology, within the fiercely competitive orthopedic sector. This was achieved through the development of impactful tradeshow booths and targeted social advertising.

Conceptualized and executed dynamic brand campaigns aimed at revitalizing the Fuze brand. Led the creative direction and actively participated in production while overseeing a global team of freelance talent. Managed projects within the fast-paced startup landscape, collaborating with geographically dispersed teams using project management tools (Asana). Created a diverse range of multimedia assets, including logos, web designs sales presentations, direct mail kits, digital and out-of-home advertising, trade show materials, regional event collateral, video production, animation, and office environment design. Vendor contract negotiations, department budget planning, and produced C-level executive presentations with messaging and visuals aligned to the company's strategic goals.KEY ACCOMPLISHMENTS:• Launched revitalization campaigns for the existing brand, leading to substantial increases in brand awareness, response rates, and campaign effectiveness, resulting in 150% click-through rate.• Spearheaded Flex Summit 2021, a virtual 5-day event showcasing a global study based on research of the future of work. The summit featured guest speakers, small break out gatherings, custom videos, blog posts, digital ad campaigns, and multi-language research reports. Results equaled 1.5M PR impressions and had over 1000 virtual global attendees.• Built brand campaigns and marketing strategies that impacted sales growth and awareness of the Fuze brand with a pipeline value of >$150 MMR.• Designed all print and interactive media including marketing reports, internal sales kits, website and landing pages, advertising, social media content, global office environments, trade shows, and event graphics.

Created comprehensive brand identity systems, encompassing advertising, websites, landing pages, packaging, videos, trade show exhibits, office environments, and digital & out-of-home (OOH) direct mail campaigns for both Fortune 500 entities such as Waters Corporation and LPL Financial, as well as small and startup companies like Boston Design Center, Demandware, Netezza, and Communispace. Projects spanned a diverse range of industries, including high-tech, consulting, financial services, consumer goods, and life sciences.KEY ACCOMPLISHMENTS:• Innovatively designed an omni-channel direct mail campaign incorporating personalized video messages delivered via smartphones, targeting a select audience of 40 Chief Information Officers (CIOs), resulting in an astounding 100% click-through rate.• Netezza's groundbreaking direct mail campaign featuring iPod Touch devices, ultimately generating a staggering $179 million in sales pipeline and successfully closing deals worth $29 million.

Bachelor'S Degree, Visual Communications

Visual Communications