Nancy Hardwick Email & Phone Number

Mercer Island, Wa

Research Consulting: Provide a full range of market research and consulting services. Assist organizations with all qualitative and quantitative research needs. Responsible for project design and management, data collection, analysis and reporting/presenting results to clients. Incorporate single methodology or hybrid approaches based on research goals. Work closely with clients to translate the research results into usable recommendations - spelling out valuable next steps and identifying opportunities for differentiation and improvement.Moderation/Facilitation: An experienced moderator, skilled listener, effective communicator and a resource for innovative techniques of data collection. Well versed in various discussion elicitation and group management techniques. Incorporate a variety of approaches including individual exercises (to gather opinions without participants being biased by others’ responses), group exercises (to capitalize on group think), and projective techniques (to elicit subconscious, unrestricted thoughts). Methodologies Employed:Focus groups, online focus groups, bulletin board discussions, telephone surveys, online surveys, in-depth interviews, usability testing, ethnography, mobile research, mail surveys, intercept interviews, hybrid research and social marketing research.Conference/Workshop Speaker: Various marketing research topics including, “The ABC’s of Focus Group Research,” “Measuring Customer Satisfaction” and “Projectives in Practice,” "A Visual Upgrade: Design reports that inform, persuade and entertain."

Bellevue, Wa

Started as Assistant Data Collection Manager. Subsequently assumed the responsibilities of the Data Collection Manager. Later promoted to Field Project Manager, then to Account Executive. Consistently exceeded performance goals. Responsible for start to finish project management: sales, research design, data collection, focus group moderation, analysis and reporting/presenting results to clients. Conducted a wide range of quantitative and qualitative research projects. Hired, trained and supervised staff: interviewers, supervisors, analysts and project managers.

Bellevue, Wa

Responsible for the training of new employees on marketing research techniques, assisted in the updating of training manual, supervision of up to 20 interviewers, conducted interviews, hosted marketing research discussion groups and research results report writing.