With over 30 years of experience in diverse industries such as property development, retail, telco, education, F&B, and advertising, I am a seasoned brand and marketing practitioner who has led numerous successful branding initiatives and implemented trendsetting marketing strategies that have grown brands and market shares.Throughout my career, I have had the privilege of working with some of the biggest names in the industry, such as XCL Education Malaysia, BRDB Development Group, Lendlease Developments, and the Pavilion Retail Group. In these roles, I played an instrumental role in developing unique positioning and strategic marketing for their various asset classes, driving transformation and growth across all my engagements.In the telco space, I worked with leading giants such as MAXIS, DiGi, and TIME dotCom. I led the rebranding of TIME with a new performance-pushing positioning and transformation. At DiGi, my contributions drove the brand as the most innovative and daring brand during its time, taking over top market share in the Prepaid category and Youth segment. During my tenure at MAXIS, I held custodianship for the brand, driving growth in brand share preference and top-of-mind awareness to reinforce its position as the dominant telco player in the market.I began my career in advertising, working at multinational advertising firms such as McCann Erickson, DY&R, and Peter Beaumont & Friends. Seeking a new challenge, I left the industry and founded a homegrown café start-up venture, which taught me valuable skills in business operations, customer service, financial management and equipped me with the value of thinking outside the box, taking calculated risks, and embracing change.As a strategic marketer, I believe in doing things differently and maintaining the need to stay relevant in a constantly evolving world. I am a lifelong learner and always looking for new ways to challenge the status quo. My deep-rooted passion for branding and the color magenta, love for dogs, and being a proud mother of two kids are just a few things that fuel my enthusiasm for life.Specialties: branding, market strategy, communications, production, digital, social media, events & activation, PR, media, sponsorships, partnerships, market research, data analysis, budgeting & cost management, contract negotiation, manage agency relationships, 360 marketing.