Nancy Nigh Email & Phone Number

St. Louis County, Missouri, United States

St. Louis City County, Missouri, United States

St. Louis County, Missouri, United States

St Louis, Missouri, United States

Greater St. Louis Area

Develops, directs and executes marketing, communications, branding, and social media strategies to meet departmental goals, supervises creative team, acts as a resource to Brand Managers, provides effective marketing counsel to senior management and internal clients.- Plan projects to be efficient and meet the goals of the department. Organize tasks for.

Develop marketing strategy, manage multiple simultaneous projects, and ensure successful implementation and measurement of usage and success from marketing efforts. Manage and mentor team members and interns.- Envision, develop, and execute marketing communications for Career Center programs, services, workshops, and events to students, recruiters, alumni.

Greater St. Louis Area

• Played a key development role by establishing the company’s first marketing team and implementing consistent, brand-relevant marketing activities. Conducted focused market research to improve product features, enhance.
• Elevated brand awareness and reputation by implementing consistent, focused marketing techniques.
• Increased web traffic and number of profiles in physician database through renewed employee focus and revision of web presence.
• Upgraded company image, internally and externally, with freshly designed collateral materials, press releases and trade show displays.
• Championed client satisfaction efforts; produced yearly educational conference, offsite, with invited speakers, events and activities for clients.

Graduate and Undergraduate: Prepare students to apply sales and marketing concepts to create and sustain customer value and solve marketing problems in a collaborative environment.

Teach Organizational Behavior, Skills for Learning in an Information Age, Critical Thinking and Fundamentals of Business classes for the undergraduate level. Facilitate online learning through discussion leadership and personal contact. Consistently encourage students through positive reinforcement. Grading and feedback done in a timely manner.

Greater St. Louis Area

• Started business from scratch. Consulted with clients across multiple industries providing a full range of marketing services. Clients ranged from high-end jewelry to dog food to non-profit churches and schools.
• Improved clients’ online image and sales through freshly designed, efficiently managed websites. Strategized and created custom online solutions to meet each client’s sales goals.
• Doubled client base over one year. Proactively presented and sold services; 98% conversion rate.
• Increased client-consumer interaction and sales by creating effective emails, blogs, social media posts, and RSS feed elements.
• Boosted brand reputations with custom marketing programs, promotions and point of purchase materials designed to coordinate with online efforts.

Greater St. Louis Area

• Joined company to spearhead sales of bath accessories to key Mass, Drug and Grocery accounts by developing eye-catching sales presentations, designing successful planograms and analyzing point-of-sale data. Discovered.
• Created new products for company’s first entry into Dollar Store and Premium Beauty channels. Earned patent status for an innovative foot scrubbing tool; still selling successfully in major Mass channels.
• Improved conversion rate for sales team by designing interesting presentations, adaptable planograms, and data-driven POS analysis. Orchestrated timely release of online information to push sales promotions and support.
• Efficiently and proactively managed details of over 75 SKU’s; updated pricing structures, addressed quality and inventory issues, designed packaging, created client-specific new products, and executed specials and.

Greater St. Louis Area

• Hired as a Marketing Coordinator and quickly promoted to Marketing Manager. Discovered the company was estimating inventory projections and devised a solution utilizing Excel to predict inventory levels and future.
• Strengthened retailer performance and sales; created and championed the "Baby Lock Experience" retailer improvement program, making marketing efforts more competitive.
• Achieve and exceeded sales goals for the brand. Monitored and reported market trends leading to targeted marketing efforts. Designed, managed and staffed company trade shows across the nation, which increased brand.
• Created inventory projection Excel spreadsheet to predict inventory needs and purchased finished products maintaining appropriate inventory levels. Coordinated incoming shipments with logistics and outgoing shipments.

• Planned weekly marketing strategy and sales lead schedule to reach maximum number of customers. Increased sales performance on various magazines through concentrated sales efforts
• Motivated 30-40 telephone sales reps on a daily basis through positive reinforcement, promotions, contests and spiffs resulting in a more productive sales effort. Demonstrated and trained sales reps on proper sales.

Mba, Business

Ba, Marketing

Marketing

Marketing

Education record