Develops, directs and executes marketing, communications, branding, and social media strategies to meet departmental goals, supervises creative team, acts as a resource to Brand Managers, provides effective marketing counsel to senior management and internal clients.- Plan projects to be efficient and meet the goals of the department. Organize tasks for project management in a straightforward manner. Manage the execution of projects to satisfy the client and deliver on time.- Make each client feel valued. Delivering the best finished design possible. Support clients with help whenever possible.- Keep communication lines clear and open. Transparent with co-workers, student staff and clients.

Develop marketing strategy, manage multiple simultaneous projects, and ensure successful implementation and measurement of usage and success from marketing efforts. Manage and mentor team members and interns.- Envision, develop, and execute marketing communications for Career Center programs, services, workshops, and events to students, recruiters, alumni, parents, campus partners, and other audiences.- Solve problems related to efficiency and efficacy in planning, production, communication and marketing impact. Communicate with internal staff to ensure support for programs and strategies. Work as a cross-functional team member.- Design and produce a broad spectrum of ongoing projects including emails, website content, social media, internal presentations, videos, and printed collateral. Mentor and manage the Communications Coordinator and student intern design staff.- Collect, sort, and analyze student outcomes data for strategy and outreach. Contact students and encourage them to share their story, for the benefit of other students. Edit and publish student stories through various channels for best impact.- Maintain and manage websites using WordPress and SharePoint. Reduce redundancy and errors on web pages. Lead team to design new Career Center website.- Cultivate and maintain strong working relationships across the university. Serve on several committees.

Played a key development role by establishing the company’s first marketing team and implementing consistent, brand-relevant marketing activities. Conducted focused market research to improve product features, enhance client communications and discover new lines of revenue. Established a relevant social media presence for the brand and leveraged previously untouched contact database for marketing via social media, e-mail, direct mail and events. • Elevated brand awareness and reputation by implementing consistent, focused marketing techniques.• Increased web traffic and number of profiles in physician database through renewed employee focus and revision of web presence.• Upgraded company image, internally and externally, with freshly designed collateral materials, press releases and trade show displays.• Championed client satisfaction efforts; produced yearly educational conference, offsite, with invited speakers, events and activities for clients.

Graduate and Undergraduate: Prepare students to apply sales and marketing concepts to create and sustain customer value and solve marketing problems in a collaborative environment.

Teach Organizational Behavior, Skills for Learning in an Information Age, Critical Thinking and Fundamentals of Business classes for the undergraduate level. Facilitate online learning through discussion leadership and personal contact. Consistently encourage students through positive reinforcement. Grading and feedback done in a timely manner.

Started business from scratch. Consulted with clients across multiple industries providing a full range of marketing services. Clients ranged from high-end jewelry to dog food to non-profit churches and schools.• Improved clients’ online image and sales through freshly designed, efficiently managed websites. Strategized and created custom online solutions to meet each client’s sales goals.• Doubled client base over one year. Proactively presented and sold services; 98% conversion rate.• Increased client-consumer interaction and sales by creating effective emails, blogs, social media posts, and RSS feed elements.• Boosted brand reputations with custom marketing programs, promotions and point of purchase materials designed to coordinate with online efforts.

Joined company to spearhead sales of bath accessories to key Mass, Drug and Grocery accounts by developing eye-catching sales presentations, designing successful planograms and analyzing point-of-sale data. Discovered a talent for creating imaginative new products and promotions while working within the retailers’ restrictions.• Created new products for company’s first entry into Dollar Store and Premium Beauty channels. Earned patent status for an innovative foot scrubbing tool; still selling successfully in major Mass channels.• Improved conversion rate for sales team by designing interesting presentations, adaptable planograms, and data-driven POS analysis. Orchestrated timely release of online information to push sales promotions and support retailers’ sales.• Efficiently and proactively managed details of over 75 SKU’s; updated pricing structures, addressed quality and inventory issues, designed packaging, created client-specific new products, and executed specials and promotions.

Hired as a Marketing Coordinator and quickly promoted to Marketing Manager. Discovered the company was estimating inventory projections and devised a solution utilizing Excel to predict inventory levels and future needs. Marketed to both independent retailers and end consumers; effectively managed all marketing activities for the brand.• Strengthened retailer performance and sales; created and championed the "Baby Lock Experience" retailer improvement program, making marketing efforts more competitive.• Achieve and exceeded sales goals for the brand. Monitored and reported market trends leading to targeted marketing efforts. Designed, managed and staffed company trade shows across the nation, which increased brand exposure and attracted new independent retailers• Created inventory projection Excel spreadsheet to predict inventory needs and purchased finished products maintaining appropriate inventory levels. Coordinated incoming shipments with logistics and outgoing shipments with warehouse personnel to expedite inventory turns. Maintained effective relations with factories overseas resulting in lower miscommunications and quality issues.

• Planned weekly marketing strategy and sales lead schedule to reach maximum number of customers. Increased sales performance on various magazines through concentrated sales efforts• Motivated 30-40 telephone sales reps on a daily basis through positive reinforcement, promotions, contests and spiffs resulting in a more productive sales effort. Demonstrated and trained sales reps on proper sales techniques increasing rep performance on a long-term basis