As the Head of Global Audience Marketing for the Health and Life Sciences segment, I lead, shape, and drive communications and product marketing strategies that resonate with a diverse, global audience. The team I lead not only drives growth in the Health and Life Sciences segment but also contributes to the overall success of the organization by building strong, lasting relationships with priority audiences. Focus areas include:Strategic Leadership: Crafting and executing marketing plans that align with the company’s vision for the Health and Life Sciences sector.Audience Insights: Leveraging data and analytics to gain a deep understanding of the audience’s needs and preferences, informing targeted marketing initiatives.Cross-Matrix Collaboration: Working closely with product, sales, and marketing teams to create cohesive campaigns that effectively communicate value propositions to the audience.Innovation and Creativity: Introducing fresh, innovative product marketing approaches to engage the audience and position the brand as a leader in the industry.Impact Measurement: Evaluating the effectiveness of marketing strategies through key performance indicators and adjusting tactics to maximize ROI.

Led enterprise-wide global corporate communications and customer engagement at Nuance, across all verticals, shaping a ROI-driven approach to communications. Partnered with senior leadership to drive the identification and definition of objectives and communications needs, unifying five distinct organizations into a single, cohesive brand. Led crisis communications for product-, service-, cyber-, and data-related incidents. Managed Executive Customer Councils, partnering with c-suite customer stakeholders to drive innovation and forge lasting, trusted relationships with industry leaders and decisionmakers.Streamlined all aspects of global company presence, building a single source for all social media, blog content, press release storytelling, corporate social responsibility, customer reference management, and thought leadership initiatives to ensure consistency.Enhanced communications with industry analysts, investors, and other key stakeholders, optimizing positioning to capture valuable engagement, partnership, and trust.Shaped messaging for the high-profile acquisition by Microsoft, collaborating with Microsoft executives to develop, launch, and manage exceptional and compelling internal and external communications.

Recruited to Nuance to help transform and revitalize customer reference program, customer experience, and brand operations, leading the development and growth of a strong, compelling brand reputation. Activated high-impact brand positioning and presentation, cultivating trust and engagement across customer segments to grow company reach in line with strategic goals. Fostered dynamic brand reputation improvements, leveraging customer outcomes storytelling to position company as a reliable leader across verticals.Earned a reputation as inspiring leader, brand protector, and 'fixer', rebuilding the company's customer reference approach into an award-winning program and co-managing crisis communications strategy through incidents to maintain customer loyalty, trust, and confidence.Reimagined user conference structure and strategy through Executive Client Councils and Customer Advisory Boards to cultivate strong 'customer-first' messaging and mutually beneficial executive partnerships. Served as a brand champion, steering innovative communications approaches for key challenges impacting the customer to ensure ongoing organizational success and growth.Modernized Net Promoter Score (NPS) program, integrating new technology and developing custom survey tools, list management, and targeting strategies, leveraging communication opportunities to influence and engage the customer.

Hired to launch a communications overhaul and partner with leadership to define corporate goals, innovating strategic communications and product marketing plans aligned with core objectives. Designed and launched high-impact initiatives to maximize business performance and influence sales. Propelled transformative engagement with developers and C-Suite customers and prospects, utilizing brand communications and media to uncover new market opportunities. Collaborated with the company CEO and MIT Technology Review's President to shape and execute dynamic regional events, capturing buy-in and interest of target c-suite and developer audiences through creative engagement initiatives. Shaped brand stories, communicating key values and impacts to drive growth across target market segments.Co-created EnterpriseDB's first-ever user conference, Postgres Vision, activating key board members, developers, industry partners such as AWS, Google, and Apple's Steve Wozniak to align brand with relevant, high-profile media stories.

Directed marketing and corporate communications strategy for Eliza Corporation (pre-HMS acquisition) shaping and executing dynamic messaging to secure engagement across internal and external audiences. Positioned brand as an industry leader, leveraging strategic messaging and influential storytelling to establish brand vision and value. Ensured optimal communications impact, measuring performance to drive ongoing growth and evolution in alignment with key brand needs. Supported high-impact product launches, crafting engaging corporate and product messaging to generate exceptional market awareness and success.Analyzed public relations, social media, industry analyst, internal communications, and thought leadership programs to evolve communications strategies. Captured high-value, positive press coverage from ABC World News, Forbes, US News & World Report, and TEDMED Google+ hangouts, as well as Gartner, PwC, Pew Research, and IDC industry analyst reports.Pitched and secured 20+ speaking engagements, presenting executive team leaders at events including StrataRx, the Future of Healthcare, and CalPERS keynotes to establish brand position as thought leaders in the field.Catalyzed engagement, spearheading a lead-generating podcast series to communicate insights on the Affordable Care Act with healthcare analyst Jeff Goldsmith and former Harvard Pilgrim CEO Charlie Baker as key partners.Activated and managed Industry Analyst Relations & Public Relations programs

Conducted marketing and communications consulting and long-term planning with C-suite executives, including but not limited to the CEO of HealthCentral. Launched brands, products, and businesses.

Developed and managed global print and digital media programs. Worked closely with global agencies and member services to generate and respond to traditional and social media posts. Partnered with the Boston Redevelopment Association to create and support an “Innovation Summit” called Think Boston.Consistently developed and implemented a ROI-driven communications program that in less than one year generated $62.3 million of equivalent ad-rate spending, over 11,000 media hits and an estimated audience reach greater than 4.5 billion.Launched FastFleet by Zipcar with an exclusive Associated Press story and a press conference with Washington Mayor Adrian Fenty. Launched first-ever, dual-electric Zipcar pod in London with strategic placement in Green2Tech blog and significant social media impact. Launched the Zipcar iPhone app with an exclusive cover story in USA Today and extensive technology media and social media awareness.Initiated, managed and secured a 7-page Fortune magazine cover story entitled “The Best New Idea in Business”.Secured multiple broadcast hits including an 8-minute CNBC interview, NBCToday Show interviews, CNN profile, an Anderson Cooper feature, a MSN Cool Runnings profile, and multiple regional interviews and feature stories. Secured an overview of Zipcar’s business on the cover of The New York Times magazine.

Developed and implemented an array of communications and marketing programs for the Scottsdale Center for the Arts, the Scottsdale Public Art program, the Scottsdale Museum of Contemporary Art (SMoCA), and the Arizona State University Art Museum. Consulted for several organizations seeking to build their presence in Arizona, while raising my three sons.

Reported to the CEO and Founder and worked directly with the executive team as the primary point person and spokeswoman for all communications relevant to Ticketmaster-Citysearch and its subsidiaries. Executed strategic positioning for multiple mergers and acquisitions, including the acquisition of Microsoft Sidewalk and Match.com. Managed all Communications teams including independent consultants, IR agency, and employees at subsidiaries.Identified, strategized, and managed all facets of global public relations, investor relations and industry analyst relations campaigns for TMCS, its business units and subsidiaries. Wrote all press releases, presentations, scripts, and Q&As.Successfully managed cross-functional internal information to the management of majority-owner USA Networks (IAC).Resolved crisis communications with no negative press coverage throughout tenure

Responsible for national and international launch of the Internet Phone -- earned B1 Wall Street Journal coverage. Wrote and produced a highly visible video news release that received hundreds of broadcast hits worldwide including CNN Headline News, Dateline NBC, and the BBC.Worked with the company founders to develop overall strategic positioning and messaging (Former CEO is now referred to as the “father of internet telephony”). Media trained Israeli technical executives to help them overcome cultural and language barriers.Introduced to Vocaltec while working with Lotus Development in 1992. Hired in-house to present at the road show and coordinate IPO-related activities with Wall Street analysts, legal teams, and the senior management team.

Built three-partner team to 20-employee, full-service, public relations agency.Managed accounts for high technology companies such as Motorola, Vocaltec, Mathsoft, Banyan, Psygnosis (a division of Sony), etc. Gained extensive experience in new business development, including technology and market research, proposal planning, writing, and initial pitch meetings. Trained and mentored new hires and interns.

Leveraged early career experience from an internship with the Good Day show and weekend news at Boston’s ABC affiliate to secure fast-paced tech Public Relations roles with agencies representing Lotus and Sun Microsystems. Co-led the launches of Lotus Notes 3.0, Lotus 123 Multimedia Smarthelp, and Sun Networks.