Nancy Tan Email & Phone Number

Lawrenceville, New Jersey, Us

San Jose, Ca, Us

Bought by Cox Enterprises for $1.8B in Feb 2024, OpenGov is a high-growth start-up that serves 1,900+ U.S. cities, counties, and state agencies with cloud software for budgeting, accounting, procurement, tax collection, permitting and licensing, and asset management.- Led the delivery of platform shared services like unified navigation and an opensource component library aimed to standardize the user experience and increase cross-sells across 6 product lines- As a commercially focused Product Manager, defined the payments strategy and guided partner negotiations

San Jose, Ca, Us

- As the company’s first Product Marketer, led go-to-market strategy for a premier product, driving B2B sales from $6M to $22M+ in less than 3 years by crafting pricing, product messaging, competitive positioning, and sales training- Influenced product development strategy with win/loss analyses, customer feedback councils, industry surveys, input from cross-functional teams, and recommendations on monetization points

Albany, Ny, Us

Reporting to the Deputy Secretary who oversaw the New York State (NYS) Office of Information Technology Services (ITS) and the Office of General Services (OGS), I led special projects in change management.- Developed an establishment strategy, marketing plan, and budget for the NYS Digital Service, a group of experts from the private sector and civic tech organizations who would improve digital services for citizens- Built budget and project-managed the first development phase of a 2020 State of the State initiative to create a website where citizens can search and compare the cost and quality of common procedures across hospitals- Led cross-functional group of finance, technical, and risk management teams to produce, operationalize, and market the State’s first on-time ITS service catalog to client agencies and the Department of Budget- Proposed policies to executive leadership to reduce ITS’ $40M+ annual deficit by $11M

New York, New York, Us

NYCx is a municipal program to transform NYC into a hub for tech collaboration through Moonshot Challenges, which are innovation competitions open to thinkers, industry leaders, and entrepreneurs to solve an urban issue.- Partnered with NYC Cyber Command & the NYC Economic Development Corporation to develop the goal, strategy, and budget for a Moonshot Challenge focused on cybersecurity- Developed processes and templates needed to scale the NYCx program - Built a coalition of advisers to the Challenge by conducting surveys with small business owners and 30+ interviews with 50+ cybersecurity experts within government, technology, academia, and venture capital

New York, Ny, Us

Acquired by Amadeus for $1.52 billion in Aug 2018, TravelClick is a technology and hospitality leader that provides hotels with business intelligence, digital media, and SaaS solutions to manage revenue streams and marketing campaigns.- Analyzed performance metrics of an e-commerce platform, forecasting sales progress and recommending growth opportunities to senior executives & business partners such as American Express, Kayak, & Google- Drove B2B field enablement for a global sales organization of 100+ sellers by preparing target lists, marketing campaigns for complementary bundles of products, and serving as an escalation point for deal negotiations- Promoted to operationalize a change in the company’s revenue model, transitioning 3,000+ hotel customers from transactional pricing to longer-term contracts with recurring subscription fees- Coordinated quote-to-cash implementation between legal, operations, finance, and developer teams, automating contract creation, billing, and revenue recognition on Salesforce for 10+ product lines- Directed post-merger integration of an acquired CRM business by migrating the client base, scaling operations, conducting training certifications for sales leaders, and ultimately achieving 50%+ sales growth in year one- Guided go-to-market strategy of new features, led campaigns to increase customer value across platforms, and identified key clients to engage for user research to define the CRM’s technical roadmap

Beijing, Cn

Princeton-in-Asia (PiA) provides transformative, service-oriented experiences for college graduates and serves the needs of Asia as determined by its Asian partners. As 1 of 165 PiA Fellows selected in 2010, I was placed at WildChina, a travel company based in Beijing. At WildChina, I worked with the founder, CEO and General Manager to prioritize and execute all marketing initiatives, consulted on IT strategy, and led guests on journeys to classic sites and the "wilder" destinations of China. My key accomplishments included spearheading a company rebranding, building an online payment system, producing the company's sustainability report, and designing a gastronomic tour with a Chinese food expert.

Us

Provided one-on-one instruction to improve phonemic awareness and reading comprehension of autistic & dyslexic students

Nashville, Tennessee, Us

Prepared and taught lessons in geometry, algebra, calculus, mathematical logic & Chinese language

San Francisco, California, Us

Conducted field research to identify factors influencing Chinese preferences in fashion & technology, translating results from Chinese to English.

Advised special task force focused on raising the interest of middle school girls in Science, Technology, Engineering & Mathematics

Master Of Public Policy

Bachelor Of Arts, Magna Cum Laude, Mathematics & East Asian Studies, Economics Minor

Cet Academic Programs, Globalization In Shanghai

Cet Academic Programs, Beijing Chinese Studies