Nancy Taffera-Santos Email and Phone Number
B2B Revenue Producer + Marketing Leader + Media Executive + Webinar Host. Love What I Do!My key skill is crafting sponsored products and strategically pricing them to unlock new revenue streams. I do this by distilling decades of experience selling and buying media, sponsorships, and marketing programs to the world’s biggest tech players and from major B2B publishers and events companies. I most recently was the Senior Vice President of Global Media Solutions and Strategy at eMarketer, where I revitalized the company's B2B media portfolio. Recovering the business from a two-year downturn, I surpassed annual goals and met operating expenses. Within this role, I created tailor-made marketing programs for distinguished clients such as Salesforce, MNTN, Nielsen, and Walmart Connect.Over the past three years, I moderated 126 sponsored webinars featuring executive guests from renowned organizations like Adobe, Forrester, Coca-Cola, Google Cloud, Mattel, and Canadian Tire. Additionally, my team executed over 600 webinars, collectively valued at $21 million. Introducing a groundbreaking webinar product in 2018, I orchestrated a remarkable 635% revenue growth within four years.Discover why my dynamic and innovative approach, coupled with my passionate spirit, drives me to enhance products instinctively, building brand equity and fostering client retention ahead of evolving market demands. I am available to help you influence decision-makers, forge collaborative partnerships, and boost revenues.
-
Media AdvisorNancy Taffera-Santos LlcUnited States -
Board Member, Vp Of Audience Growth & Community EngagementAna Business Marketing Of Northern California 2024 - Present -
AdvisorNancy Taffera-Santos 2024 - PresentAreas of focus include Media Strategy & Planning, Revenue Expansion, Competitive Analysis, Product Development, and Go-to-Market Strategy. My approach to success encompasses Agility, Effectiveness, Confidence, Creativity, and Unwavering Ethics.Interested in working together? Contact me for availability. -
Svp Media Solutions & Strategy, Emarketer, Now Insider IntelligenceEmarketer 2018 - 2023San Francisco, CaExecutive leader + Manager + Individual contributor.Promoted to recover media business from a two-year downturn. Exceeded annual goals and met operating expenses. Defined organizational structure and sales territories. Accurately forecasted revenue.104% of budget & 10% YoY growth average.Developed new ABM, live video products, newsletters, and promotional packages to meet client demand, recover revenue, and regain a competitive edge Successfully led the team through 2020 company merger, rebranding, and pandemic, as well as the most recent economic downturn. Increased motivation by distributing more decision-making and amplifying individual recognition company-wide. -
Vp Media Solutions & StrategyEmarketer 2017 - 2018San Francisco, CaManager + Individual contributor.Promoted to lead global revenue responsibilities. Focused on product & sales development, and revenue forecasting Repositioned business to meet clients’ needs and the challenges of the evolving advertising ecosystemManaged active advertisers pre and post-sales (new business & named accounts) while supervising sales team, ad ops, and program managers -
Senior Director, Advertising SalesEmarketer 2007 - 2017Portland, OrIndividual contributor.Recruited by Publisher and CEO, who created a new position based on a seven-year client relationship. Managed a book of new business and named accounts103% of plan over 10-year periodManaged named accounts and uncovered new business to secure six-figure contracts with AdTech & MarTech companies, publishers, and agencies -
Founding MemberChief 2020 - 2021 -
Media Account ExecutivePenton Media Group 2006 - 2007RemoteInformation services & marketing company with digital & print trade publications DIRECT, Chief Marketer, Multichannel Merchant, & others.Individual revenue contributor focused on new businessTop-Spending Clients: Campbell-Ewald, Coremetrics, QuadGraphics, USPS -
Marketing Programs ManagerWebtrends 2000 - 2006Portland, OregonRecruited by former manager to help lead WebTrends to international markets. Promoted throughout my tenure. Digital marketing, Intl. channels, and product marketing roles.Built online and offline demand gen programs to position the company as a web analytics leader. -
International Marketing Communications ManagerTektronix 1995 - 2000Portland, Oregon Metropolitan AreaPromoted to manage regional Asia-Pacific and Americas marketing team. Successfully integrated the marcom disciplines of the two regions during an economic downturn while growing the business by 27%.Launched first company PR agency relationship in Latin America, developing and managing all regionalcorporate and product messaging campaigns within the region. Served on company PR Counciland editorial board.Managed annual marketing budgets up to US$2.3M.
Nancy Taffera-Santos Education Details
-
Journalism & Public Relations (Pr)
Frequently Asked Questions about Nancy Taffera-Santos
What company does Nancy Taffera-Santos work for?
Nancy Taffera-Santos works for Nancy Taffera-Santos Llc
What is Nancy Taffera-Santos's role at the current company?
Nancy Taffera-Santos's current role is Media Advisor.
What schools did Nancy Taffera-Santos attend?
Nancy Taffera-Santos attended Temple University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial