Nancy Taffera-Santos

Nancy Taffera-Santos Email and Phone Number

Media Advisor @ Nancy Taffera-Santos LLC
United States
Nancy Taffera-Santos's Location
United States, United States
About Nancy Taffera-Santos

B2B Revenue Producer + Marketing Leader + Media Executive + Webinar Host. Love What I Do!My key skill is crafting sponsored products and strategically pricing them to unlock new revenue streams.  I do this by distilling decades of experience selling and buying media, sponsorships, and marketing programs to the world’s biggest tech players and from major B2B publishers and events companies.  I most recently was the Senior Vice President of Global Media Solutions and Strategy at eMarketer, where I revitalized the company's B2B media portfolio. Recovering the business from a two-year downturn, I surpassed annual goals and met operating expenses. Within this role, I created tailor-made marketing programs for distinguished clients such as Salesforce, MNTN, Nielsen, and Walmart Connect.Over the past three years, I moderated 126 sponsored webinars featuring executive guests from renowned organizations like Adobe, Forrester, Coca-Cola, Google Cloud, Mattel, and Canadian Tire. Additionally, my team executed over 600 webinars, collectively valued at $21 million. Introducing a groundbreaking webinar product in 2018, I orchestrated a remarkable 635% revenue growth within four years.Discover why my dynamic and innovative approach, coupled with my passionate spirit, drives me to enhance products instinctively, building brand equity and fostering client retention ahead of evolving market demands. I am available to help you influence decision-makers, forge collaborative partnerships, and boost revenues.

Nancy Taffera-Santos's Current Company Details
Nancy Taffera-Santos LLC

Nancy Taffera-Santos Llc

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Media Advisor
United States
Website:
norcalbma.org
Employees:
4
Nancy Taffera-Santos Work Experience Details
  • Nancy Taffera-Santos Llc
    Media Advisor
    Nancy Taffera-Santos Llc
    United States
  • Ana Business Marketing Of Northern California
    Board Member, Vp Of Audience Growth & Community Engagement
    Ana Business Marketing Of Northern California 2024 - Present
  • Nancy Taffera-Santos
    Advisor
    Nancy Taffera-Santos 2024 - Present
    Areas of focus include Media Strategy & Planning, Revenue Expansion, Competitive Analysis, Product Development, and Go-to-Market Strategy. My approach to success encompasses Agility, Effectiveness, Confidence, Creativity, and Unwavering Ethics.Interested in working together? Contact me for availability.
  • Emarketer
    Svp Media Solutions & Strategy, Emarketer, Now Insider Intelligence
    Emarketer 2018 - 2023
    San Francisco, Ca
    Executive leader + Manager + Individual contributor.Promoted to recover media business from a two-year downturn. Exceeded annual goals and met operating expenses. Defined organizational structure and sales territories. Accurately forecasted revenue.104% of budget & 10% YoY growth average.Developed new ABM, live video products, newsletters, and promotional packages to meet client demand, recover revenue, and regain a competitive edge Successfully led the team through 2020 company merger, rebranding, and pandemic, as well as the most recent economic downturn. Increased motivation by distributing more decision-making and amplifying individual recognition company-wide.
  • Emarketer
    Vp Media Solutions & Strategy
    Emarketer 2017 - 2018
    San Francisco, Ca
    Manager + Individual contributor.Promoted to lead global revenue responsibilities. Focused on product & sales development, and revenue forecasting Repositioned business to meet clients’ needs and the challenges of the evolving advertising ecosystemManaged active advertisers pre and post-sales (new business & named accounts) while supervising sales team, ad ops, and program managers
  • Emarketer
    Senior Director, Advertising Sales
    Emarketer 2007 - 2017
    Portland, Or
    Individual contributor.Recruited by Publisher and CEO, who created a new position based on a seven-year client relationship. Managed a book of new business and named accounts103% of plan over 10-year periodManaged named accounts and uncovered new business to secure six-figure contracts with AdTech & MarTech companies, publishers, and agencies
  • Chief
    Founding Member
    Chief 2020 - 2021
  • Penton Media Group
    Media Account Executive
    Penton Media Group 2006 - 2007
    Remote
    Information services & marketing company with digital & print trade publications DIRECT, Chief Marketer, Multichannel Merchant, & others.Individual revenue contributor focused on new businessTop-Spending Clients: Campbell-Ewald, Coremetrics, QuadGraphics, USPS
  • Webtrends
    Marketing Programs Manager
    Webtrends 2000 - 2006
    Portland, Oregon
    Recruited by former manager to help lead WebTrends to international markets. Promoted throughout my tenure. Digital marketing, Intl. channels, and product marketing roles.Built online and offline demand gen programs to position the company as a web analytics leader.
  • Tektronix
    International Marketing Communications Manager
    Tektronix 1995 - 2000
    Portland, Oregon Metropolitan Area
    Promoted to manage regional Asia-Pacific and Americas marketing team. Successfully integrated the marcom disciplines of the two regions during an economic downturn while growing the business by 27%.Launched first company PR agency relationship in Latin America, developing and managing all regionalcorporate and product messaging campaigns within the region. Served on company PR Counciland editorial board.Managed annual marketing budgets up to US$2.3M.

Nancy Taffera-Santos Education Details

Frequently Asked Questions about Nancy Taffera-Santos

What company does Nancy Taffera-Santos work for?

Nancy Taffera-Santos works for Nancy Taffera-Santos Llc

What is Nancy Taffera-Santos's role at the current company?

Nancy Taffera-Santos's current role is Media Advisor.

What schools did Nancy Taffera-Santos attend?

Nancy Taffera-Santos attended Temple University.

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